5 Reasons As To Why You Need A Custom Website For Better Traffic (1)

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5 Reasons As To Why You Need A Custom Website For
Better Traffic
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A custom web design is created, built, and
refined with your specific business goals in
mind. Both you and your website will benefit from
having a strong online presence. For a business
to reach its maximum potential, it needs a
custom-built web presence. A custom-built website
is designed and built specifically for your
organizations goals. The website is more than
just artwork, but rather the combination of
written content, functionality, and design.
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What is a custom web design? Custom websites are
a significant investment, but one that is more
than worth it. Custom web designs ensure that
your customers will find you and your products
easily. It would be a shame to spend so much time
on your business and not have it represented the
right way. Instead of re-using an existing
template or kit to build your site, custom web
design experts work with you on a personal level
to create a bespoke solution that delivers
exactly what you need. A team of Melbourne-based
designers will work on your project to give it an
exclusive look.
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Why do you need a custom website?

• It boosts brand identity

Every business has a unique brand, while some
have interesting missions. And every brand should
be represented through the design and style
choices of their website. Thats why you need a
custom-designed website created with your
specific needs in mind.
The right design can speak volumes about your
business. If you want to build lasting
relationships with your customers, then you need
a website that perfectly communicates your brand.
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• Search Engine Optimized

Search Engine Optimisation (SEO) is the process
by which a website becomes visible to potential
Internet search engine users. Its especially
important to businesses because many people tend
to use search engines to find products or
services they want. If you want your site to be
visible on search engines and reap the benefits
of SEO.
A custom website can give you the high rankings
you want. With custom websites, you can choose
when and where people see your siteyou can make
it show up naturally in search results and other
places. Make your site stand out with badges,
special offers, or a new designthere are tons of
ways to control how people see and interact with
your site.
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• Mobile Optimised

Responsiveness isnt a trend, its the future.
Custom web design will become increasingly
important as the use of smartphones continues to
grow. Mobile users are going to see your website
on smaller screens. Its important that your
business doesnt look too small to them. SEO
uses the responsive version of your website to
determine your ranking. Without a
mobile-optimized site, you could end up ranking
below competitors. Mobile optimization of your
website makes it easier for people to find you
via their mobile phones. This is a sign that your
site is growing and adapting to the needs of the
contemporary consumer.
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• However, a study of users for mobile-friendly
  websites features
• Page speed
• Navigation
• Mobile optimization
• Readability
• Businesses in Melbourne have started to realize
  this and are ensuring responsive websites for a
  better user experience.

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• Custom websites allow the set-up of security.

People everywhere are starting to know to look
for HTTPS in front of a URL. This tells them that
the site is safe to use. Google even gives users
a warning when the site doesnt have SSL
installed. HTTPS is a simple term that can mean
the difference between an engaged, informed
audience or one thats hesitant to make purchases
from your site. HTTPS data encryption ensures
that nobody can snoop on your online activity.
When search engines see encryption and security,
they know a site is legitimate and credible. A
custom web development company in Melbourne takes
a mobile-first approach. Everything they design
is compatible with every device and screen size,
focusing on user experience with accessibility,
creating a site that is easy to use and navigate.
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• Unlike template websites, a custom website design
  is not generic.

With a custom design, youll be able to make
changes anytime you want. Easily add pages as you
need and update your website. Once a website is
built, its important that its easy to update.
This way, we can bring you closer to your
customersand keep you at the forefront of
technology.
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Thank You
Conclusion With a custom website, youre in the
drivers seat. You have complete creative control
over how your site looks, how it feels, and how
it works. If youre looking to enhance your
business with a customized, scalable web
development solution, look no further than custom
web development.
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