Title: Top Legal PR Agency In Law Public Relations
1Legal PR Agency
2To keep up with the growing number of various
methods in which the public consumes information,
the news industry is continually evolving. As a
top legal PR agency, we assist our law firm
clients in adapting and evolving as well. Pearl
Lemon PR creates strategic media relations
campaigns to get our legal clients national,
regional, industry, and legal niche coverage, and
we use cutting-edge technology to monitor
conventional, digital, and social media for
opportunities to both build and protect your
brand.
We also offer media relations training to help
you shine in front of the camera and can step in
to handle the media in a crisis. To put this all
more simply, as your legal PR agency, Pearl Lemon
PR can offer everything you need when it comes to
public relations (and more.)
3What Is Legal PR?
- Our public relations professionals have years of
expertise working in the news industry, with
journalists and publishers, and more recently,
with bloggers and podcasters, obtaining press
coverage in regional, national, and international
media. We understand how the media works since we
have either worked in the media or with members
of the media for a long time.
- What Does Legal Public Relations Entail?
- Thought leadership is promoted through articles,
blogs, and white papers. - Content marketing
- Corporate communications and community relations
- Internal communications
- Special events, town hall meetings, and press
conferences - Media training
- We place a premium on outcomes. Our legal public
relations campaigns are tailored to assist you in
boosting name recognition and brand awareness for
your law firm and attorneys, as well as to
position you as a thought leader in your industry
and/or marketplace.
4What Is Litigation PR?
- Legal PR and Litigation PR are not the same
thing, but as a leading legal PR agency, Pearl
Lemon PR are experts in both. During a
high-stakes legal case, litigation public
relations is frequently used to efficiently
manage the communications process with a variety
of audiences. For both the client and the law
firm, public impressions can be complex, and it
is crucial to manage these perceptions as far as
possible.
- Our team of litigation communications
professionals provides discreet and sensitive
guidance on the most effective media strategy,
from basic messaging to media training. Through
all of the lawsuits milestones, we can serve as
a single resource for reporters, broadcast
journalists, and bloggers, and we can recognize
and respond to the right opportunities. - We also assist in managing and securing media and
blog coverage before, during, and after the
lawsuit, as well as monitoring print, digital,
and social media to ensure you are aware of what
is being said about your case across the world
and able to respond promptly and effectively when
its called for.
5Why Is Legal PR A Must?
- Legal PR agencies like Pearl Lemon PR work with
your law firm as business partners to boost your
firms visibility and recruit clients. An
experienced legal public relations firm can have
a substantial positive impact on your bottom line
and on the perception of your law firm as a
brand, both in and out of industry circles.
An accomplished legal PR agency also acts as an
approachable point of contact for the press and
the general public. Well help your lawyers
establish themselves as thought leaders in their
fields and make them more approachable to those
seeking legal advice. Even if your company is
doing well, a PR media firm can assist you in
maintaining that success and nurturing it for
future growth.
There is then the newer public relations
complication of online reviews. It makes no
difference who the law partners attached to your
firm are, or how many cases the firm has won, if
your law firm isnt listed in peoples go-to
tools for finding lawyers, and reviewed
positively in them, youre going to lose out on
new clients. We work with law firms to manage
their presence on both general and niche specific
review sites as well as Google My Business, which
is an increasingly important area of focus for
any service based business, lawyers included.
6Legal PR And Social Media
- Social media is also another public relations
outlet that has gained tremendous power, but an
arena that many law firms and lawyers are
uncertain about. This is understandable, as any
statements, even a simple social media post, made
by a legal entity is likely to be open to more
scrutiny. However, there is a place for legal
players on social media, and taking advantage of
it can both build your brand recognition and gain
your law firm new clients.
- The key to successful legal social media is
careful planning and expert execution. Pearl
Lemon PRs experienced social media experts will
work with you to - Select the appropriate social media platforms for
your law firm to build a presence on. Not every
popular platform is suited to the legal
profession, or even to each law firm, but after
researching your firm, well help you determine
which are right for you. - Set goals that are both attainable and
measurable. What do you hope to gain from your
efforts in social media marketing? Do you want to
make your brand more visible? Perhaps you want to
recruit new clients or simply engage your target
demographic. In any case, you should have a clear
notion of what you want to accomplish with social
media, and our experts will help you clarify that
vision. - Create, and maintain, a content calendar and a
plan for responding to social media inquiries
effectively.
7The Pearl Lemon PR Difference
- There are, we know, lots of options out there
when choosing a legal PR agency. So why choose
Pearl Lemon PR? - To begin with, we are not a traditional Monday to
Friday, 9-5 legal PR agency. On both sides of the
Atlantic, as well as in Europe and India, we have
personnel working around the clock. - Because of the magic of time differences and
always-on Internet access, this not only allows
us to get things done faster, but it also means
that someone is always watching news feeds and
newswires for potential media placements as well
as mentions of our clients in the news that may
require an immediate response.
8- The Pearl Lemon PR team not only knows how to
pitch journalists and editors succinctly,
directly, and comprehensively, but they also know
how to do it faster than any other firm. So, how
does this affect our clients? We can not only
reach journalists sooner, providing your company
an advantage over the competitors in the news
cycle, but we can also make additional pitches,
increasing visibility for our clients. - This method has resulted in up to 400 higher
conversion rates, allowing us to gain media
placements for law firm clients across a broad
array of outlets and channels. Its effective and
efficient. It can also have a big positive effect
on the general success of your firm.
9(No Transcript)