What Is a Do follow Link and Why It Importance - PowerPoint PPT Presentation

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What Is a Do follow Link and Why It Importance

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A link from another website is called a do-follow link. The exchange of link juice between sites gives each site a certain level of authority. Getting quality backlinks is essential for improving Google page rank. This boosts PageRank since search engines consider websites more authoritative. Learn what is a do-follow links and why they matter! – PowerPoint PPT presentation

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Title: What Is a Do follow Link and Why It Importance


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  • The search engine bots use links to determine the
    relationship between web pages. Nofollow links
    are passed over by dofollow links when they move
    between websites. Nevertheless, nofollow links
    offer some benefit too. A healthy backlink
    profile for your website begins with an
    understanding of how other websites link to you.
  • What are the reasons you should care? You should
    be aware of this A greater number of
    high-quality backlinks directing people to your
    site will increase traffic both from
    individuals clicking the links, and search engine
    traffic. A websites backlinks can number in the
    millions for some of its most popular pages.

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  • How do nofollow links work?
  • Normally, this feature is indicated by a
    relnofollow tag within the HTML code. The link
    attribute instructs Google that authority should
    not be passed up the link chain from the
    destination page. In other words, nofollow links
    are not very valuable for Search Engine
    Optimization.
  • By allowing webmasters to devalue specific links,
    Google, Yahoo, and MSN introduced the nofollow
    attribute in 2005 in an attempt to combat comment
    spam.
  • Dofollow vs. Nofollow
  • Nofollow links differ only in the absence of the
    relnofollow attribute from standard dofollow
    links.

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  • What Is a Dofollow Link?
  • There is no such thing as a dofollow link. Simply
    put, a link is dofollow by default. Said another
    way, every link that does not include a nofollow
    attribute is a do-follow link.
  • An external link (aka dofollow) linking to your
    website will directly impact your search engine
    results.
  • What impact does a dofollow link have on site
    ranking?
  • Dofollow links are crawled by search engine bots
    to see who is linking to who on the web. The
    exchange of link juice between sites gives each
    site a certain level of authority.
  • For instance, suppose that a highly reputable
    site links to you. This boosts your PageRank
    since search engines consider your site more
    authoritative. Search engine results can be
    enhanced as a result.

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  • How do you make a link dofollow?
  • You will usually be able to create a new link to
    the site, for instance in a new blog post, which
    by default will be a dofollow.
  • Did you encounter any links that are nofollow
    that you would like to be dofollow? When the link
    is on someone elses site, you cannot change it
    to dofollow. Prior to reaching out to website
    owners to ask if the link can be followed (remove
    the nofollow tag from the link), you should
    understand what types of links are typically
    nofollow links.
  • Its important to remember that there are
    situations like this that happen often, I mean
    nofollow links which isnt always a bad thing.

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  • Dofollow links Benefits
  • Getting quality backlinks is essential for
    improving Google page rank. Newbies may wonder
    how nofollow links can influence their Google
    ranking. They dont pass link juice so they dont
    pass link juice. Therefore, to achieve Good page
    rank you should create a dofollow backlink.
  • Page rank is improved.
  • Google sees your blog as more authoritative.
  • Content with multiple keywords ranks higher.
  • Advertisers are attracted to higher page ranks.

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  • The same webpage has two or more dofollow links
  • Google bot will take into consideration the first
    link and ignore others if there are multiple
    links pointing to the same webpage. So if on one
    page there is a nofollow link and on another page
    there is a dofollow link, the bot will consider
    the nofollow link and ignore the dofollow link.
    In such a case, no link juice will pass from the
    dofollow link. Internal links are subject to the
    same rules.
  • Using dofollow internal links to improve website
    ranking
  • We must use dofollow links for internal page
    links according to Matt Cutts, head of the Google
    webspam team, as it allows the page rank to flow
    to other pages and improves our overall ranking.
    Although varying anchor text is important to
    interlink after Panda and Penguin updates. When
    linking to your very specific post, you should
    not use the same anchor text.

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  • What are dofollow backlinks and how do you build
    them?
  • Reading the points above, the thought of building
    dofollow links has probably entered your mind.
    Dofollow links can be obtained by a number of
    methods. Commenting on luv-enabled blogs is one
    way to do that. Such blogs provide free links
    that do follow. Most of these blogs still contain
    nofollow links, which do nothing for your search
    engine optimization.
  • It is still possible to determine whether a
    backlink is dofollow or nofollow by using the
    dofollow or nofollow indicator. You should make
    sure your website receives a dofollow backlink
    from a high PR site because it passes increased
    link authority in comparison with a low PR site.

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  • High Quality Dofollow Backlinks How to Create
    More of Them
  • In order to rank well, you need a variety of
    links, with Google only taking into consideration
    the first one that leads to your website.
  • Links make a page more visible in search engine
    results, so the more you link to, the higher your
    page ranks.

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  • 1. Profile Creation / Linking
  • Link factories or sites for creating profiles are
    basically profile creation sites. Create a
    profile on the site, add your websites link, and
    youre in business.
  • Google will now see that your website is linked
    to legitimate profile pages, which will boost
    your ranking in search results.
  • Is it beneficial for your SEO to create a profile
    and link to it?
  • Certainly. As well as no. Your site will help you
    gain an advantage if it is itself of high quality
    and authoritative.
  • My recommendation is to use Gravatar. If someone
    mentions you or your site online, Gravatar will
    appear as your avatar.
  • You can immediately create a dofollow link to
    your website by creating a profile, adding your
    website link, and creating a profile.

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  • 2. Content Posting
  • Blog writers describe it as writing and
    publishing content with the intention that it
    will draw traffic to your website and help move
    people forward toward acquiring new business.
  • We recommend that you create plenty of relevant
    content for your blog (a blog is essential for
    your webpage) that you can share on your social
    media pages.
  • By creating content that gets shared as a result
    of being interesting, humorous, or educational,
    people will share as many links as possible, and
    Google will treat them as if they were hundreds
    of positive reviews.
  • The process of posting content is relatively
    straightforward, you can do it yourself, or you
    can employ a professional.
  • For starters, you should check out freelancer.com
    and LinkedIn, youll be able to find a lot of
    high-quality writers for very little money.

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  • 3. Using Social Media
  • Link building on YouTube (links from external
    sites directing traffic to your site) is one of
    the most effective methods of building inbound
    links for your website.
  • Bloggers and websites should reach out to similar
    sites in their niche, just like YouTubers
    collaborate with one another to boost subscriber
    counts.
  • In this case, everyone wins. The two of you will
    reciprocate by posting links to one another.
    Guest posts are also welcome, or you may simply
    link to their website as a quick recommendation.
  • As far as Google and therefore you are
    concerned, this will look completely organic and
    natural.
  • I have found that, on average, 85 of SEO
    professionals use social networks to drive
    traffic to their websites and gain backlinks.
  • Your site can get more links pointing to it by
    sharing continents in exchange for sharing your
    content!

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  • 4. Business Listing
  • The process of optimizing your website for local
    searches means increasing your ranking and
    visibility in local search results. Local SEO
    entails optimizing your website to improve your
    visibility.
  • When you use local SEO, you can reach the
    customers in the area, so that you can offer a
    service or sell a product. In addition to
    improving your local sales, it helps you improve
    your local presence.
  • Your business can improve its local SEO by
    implementing these key tactics
  • Establish a Google My Business account for your
    business Google My Business is a way for your
    business to manage its local presence.
  • You will be listed on Google Maps, so everyone
    can find you there. Your business address,
    contact numbers, and web address will be listed
    on Google Maps. Your business will be well
    exposed in this way.

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  • Business listings can be used to build Dofollow
    backlinks
  • By submitting a local listing for your business,
    you can improve your local SEO.
  • Building links that are of high quality allows a
    company to reach local consumers and be more
    visible.
  • In the past, we used to utilize telephone books
    ten years ago, dont you remember? Am I right?
  • Yellow pages listings are typically reliable
    because you know the company is legitimate,
    trustworthy. You were half way sold on using them
    if they were listed among the 50 best car
    companies to buy from.
  • To finish up

There are two ways to identify links that Google
uses in order to associate a website with yours
a dofollow link and a nofollow link. A nofollow
link does not pass on link juice, whereas a
dofollow link passes it along.
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