How to grow your App on Google Play and App Store

1
WHAT IS
App Store Optimization
By Khurshid Sherani
Freelance ASO Consultant - App Store Optimization
Consultant kSherani.com
2
Introduction
APP STORE OPTIMIZATION
App Store Optimization (ASO) is the process of
improving app visibility within the app stores
and increasing app conversion rates. The major
app stores are App Store for iOS and Google Play
for Android. In addition to ranking high in the
app store search results, ASO also focuses on
click-through rate (CTR). This means you have to
convince people to actually click into your app
store listing once they find it. You can do so
by optimizing your App Name, App Title, App Icon,
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AatpinpgS.tore Optimization Consultant
kSherani.com
3
ASO vs SEO
WHAT' S THE DIFFERENCE?
Freelance ASO Consultant - App Store Optimization
Consultant kSherani.com
4
ASO Ranking Factors
RANK YOUR APP
App Name App Title Localized Product Page User
Ratings Reviews Subtitle / Short
Description Keywords in Reviews/Title etc
Freelance ASO Consultant - App Store Optimization
Consultant kSherani.com
5
STATS - NO. OF APPS
Freelance ASO Consultant - App Store Optimization
Consultant kSherani.com
6
Search!
Freelance ASO Consultant - App Store Optimization
Consultant kSherani.com
7
Contact us
READY TO GROW YOUR APP?
https//kSherani.com hello_at_kSherani.com 0092-331-
333-1920