10 Tips To Run An Effective Dentist Website In 2022

1
10 Tips To Run An Effective Dentist Website In
2022
2

• As a dentist, you know the importance of staying
  on top of the latest developments in your field.
  The same can be said for your site. It
  effectively extends the reach of your practice by
  operating as an online extension of it. Your
  dental website may seem like a one-and-done
  marketing purchase, but it requires more than
  general upkeep. However, when you have a
  well-built practice page and know the ins and
  outs of online marketing, your dental site can
  open up a whole new world of potential patients
  who are eager to schedule an appointment.
• To attract more patients and maximize your ROI
  for your dentist website, check out these top
  tips to run your practice page effectively.
• 1. Is Your Dentist Website Optimized?
• If a search engine can't find your website, it's
  just an empty and pretty space that no one will
  check out. What factors must a website have in
  order to be searchable? A dental office needs to
  identify themselves as a dental provider in their
  title and URL. If possible, state the location of
  the office so that it is easily found online. All
  your copy and content should include keywords
  that people are actively searching for. And this
  will change over time, which is why you need to
  keep your dentist website filled with new content
  and posts to ensure the most relevant information
  for potential clients or customers.
• When you publish posts, the blog's keywords may
  change to represent your new focus better. You
  can also update your older content. Refreshing
  and updating content on established sites can
  generate better SERP rankings, as well. Change
  the page copy from time to time based on new
  content. Also, consider repurposing outdated blog
  posts into new media to improve their
  effectiveness.

3

• 2. Take An Organized Approach To Site Navigation

4

• Navigation should be intuitive for potential
  clients to use. One of the main goals for your
  dental website should be to convert browsers into
  customers. To do this, your prospective patient
  should be able to locate contact information or
  topics of interest with minimal effort.
• The menu should clearly state what each page
  offers, and those must highlight why you are
  different from your competition. For example,
  they should see a clear call to action about
  scheduling an appointment. If they are not
  interested in booking at that time, you need to
  have features that can capture their contact
  information to follow up with them later. This
  could be through a newsletter sign-up or a new
  patient offer in exchange for their email.
• Offer a fun dental quiz with prizes like a
  whitening kit, and make sure they know to
  register first. The title should strike an
  interest to make people want to participate and
  learn more about your service offerings.
• Maybe your mini questionnaire could ask them
  something about themselves that will clue you
  into the type of dental care they seek. The
  bottom line is you want patients to keep their
  issue in mind and commit to booking an
  appointment to get it treated by your dental
  practice.
• As you clean up your navigation system, make sure
  to label all of your internal links clearly. It
  is helpful for readers and search engines when a
  dentist website has this included as part of its
  navigation design. Being able to access one page
  from another using in-page content is extremely
  convenient and user-friendly.

5

• 3. Organic Marketing Is Complex, But Worth It

6

• The goal of any dentist's website is to outshine
  competitors when potential patients are searching
  for a new dentist. Search engine optimization is
  the process by which you optimize your content
  and website design to rank higher on search
  engines like Google. Professional web and content
  developers can have your site rank better on
  search engines, which will cause an increase in
  traffic.
• Organic marketing includes anything you do to
  promote your business that does not cost any
  money, such as blog posts, guest posts, or
  tweets. At Adit, we will help you improve your
  revenue stream through various methods, including
  organic marketing features within your dentist
  website.
• 4. The Best Dental Websites Use Online
  Advertising
• When you advertise your dental services online,
  you specifically target people who live in the
  same geographical area and have shown interest in
  your services. Perhaps they are searching for a
  dentist or looking into dental implants. With
  online marketing, you can advertise to those most
  likely to become future patients.
• Target patients in the market for your services
  by advertising online. More and more of your
  potential customers are going to search for a
  doctor on the Internet. At Adit, we use Google
  Ads and other facets of your digital marketing
  strategy to get these patients to your dentist
  website.

7

• 5. Provide Appointment Scheduling On Your
  Practice Page

8

• Many patients want to be able to schedule an
  appointment after hours because their work
  schedules get in the way of calling when you're
  open. If you can't provide an automated
  scheduling system on your website, it's less
  likely they will follow up later when you're
  available.
• Typically, there are two ways that a prospective
  or existing patient can book. First, traditional
  dentist websites only offer a contact email that
  often requires a later phone call with your
  patient coordinator to get the details needed to
  schedule. This can be tedious and requires your
  office and the patient to set up a time to
  communicate about setting an appointment time.
• Instead, the second method of scheduling is more
  efficient. Through automation, not only can a
  patient pick a time according to a built-in
  calendar on your site, but they can also submit
  important health information through an automated
  questionnaire. This allows them to schedule at
  their convenience and allows your team members to
  focus on serving clients currently served in your
  office.
• 6. Your Dental Website Should Be Unique
• Though it's obvious, no one likes a copycat.
  There are a lot of similarities between the
  dental websites on the Internet. It is common for
  content creators to use the same templates,
  imagery, and layouts as each other. When choosing
  a dentist, patients typically explore many
  different providers in their area. Would you risk
  using the same design as a competitor? If you
  want new patients, don't use cookie-cutter
  websites that mimic other dental offices you
  compete against locally.

9

• 7. Highlight Your Brand's Identity
• In a world where people are bombarded with images
  and information all the time, branding your
  business is an essential step in generating
  leads. This includes dental practices as well as
  other types of companies. If you maintain a
  consistent branding presence on your dentist
  website, people will soon identify your business
  by those standard design features. Branding is
  recognizable in many areas of your business, from
  on-site logos to marketing copy.
• Know what your brand stands for and what it isn't
  so you can eliminate distractions.
• 8. Own Your Domain And Site

10

• Is it better to lease a website or own one? Some
  dentists' rent' their sites from developers and
  may lose ownership of them if they take control
  of the site themselves or find a new developer.
  Don't make this mistake and hold onto your
  rights. To best protect the health and longevity
  of your dentist website, you should protect your
  ownership of it.
• 9. Mobile Optimization Is A Must

11

• Over the last decade, smartphones have become
  ubiquitous. As such, how we research potential
  doctors has transformed completely. For example,
  if someone has a dental emergency while out to
  dinner with friends, they will first begin their
  search for care on their phone while sitting at
  the restaurant table. Making sure your site is
  optimized for a mobile experience ensures that
  information is available to patients when they
  need it most. Furthermore, Google has made it
  clear that it prefers websites that function well
  on mobile platforms.
• 10. Educate Your Patients
• To market your services to new and existing
  patients, you need places on your website where
  they can learn about what you do. Not just as a
  marketing tool but also to teach customers about
  procedures and the latest treatments you have to
  offer.
• For example, you can highlight the types of
  sedation methods you offer to help patients
  feeling anxious about the pain often associated
  with dental procedures. For those who can't
  handle any kind of procedure regardless of
  discomfort, you can provide SEO-optimized content
  that educates them about what to expect.
• Dentist Web Sites Are A Great Place To Start Your
  Content Marketing
• A professionally-built dental website will give
  your practice more exposure and likely lead to
  new patients. Reviews highlighting outstanding
  patient experiences and outcomes are especially
  important as part of your procedure sub-pages.
  This way, prospects know more about your service
  quality and feel more confident in booking an
  appointment with your practice.

12

• Educating your patient about the dental
  technologies that exist is a must. Then, talk to
  them about the various ways you make their smiles
  even better. These are fantastic services that
  make people look their best and make them feel
  confident.
• Grow Your Dental Practice With Adit Website
  Building Services
• Are you excited to start marketing your dental
  company effectively with a new dentist website?
  At Adit, we can create an intuitive practice page
  for your office that drives traffic and boosts
  your conversion rate. Maximize your advertising
  budget with our technologically advanced digital
  marketing services. Trust our team to assess,
  create, and implement successful dentist website
  planning and design to build a website that
  connects with patients and increases your overall
  ROI.
• Adit is the leader in dental digital marketing
  because we get practices like yours to the front
  page of search results. We have the proven case
  studies to back up our results, and we know what
  it takes not only for you to rank high but also
  how best to drive new patients to your office.
• Worried that a professional marketing company
  will only help you look good online but is
  ineffective in managing your practice? We
  understand! Adit offers a Patient Booking
  Guarantee that if you don't break even, then you
  won't have to pay.
• Request your free demonstration today to learn
  more about this guarantee and the comprehensive
  digital marketing strategies and tools we offer!