What Small Businesses in Utah Should Know About Social Media

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What Small Businesses in Utah Should Know About
Social Media
By - https//www.i4.net/bountiful-symposium
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• Social media is a multi-billion dollar industry
  with billions of users. Small businesses using
  social media in Utah may look at it as an
  attractive opportunity for free marketing, but
  that mentality could harm your online presence.

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• Pop culture is peppered with references to social
  media. It is becoming more common for all sorts
  of individuals and groups to use social media for
  various reasons. It can be a place people can
  spread information to inspire happiness, hope,
  hate, or it could be a place for updating the
  world on important life events.

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• Growing an audience online can be difficult.
  Building a brand online is even more difficult.
  Branded content is prioritized less than regular
  content making an already difficult job for small
  businesses seemingly impossible. How does one
  establish an online presence using free social
  media tools?

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• There are a few tricks Utah-based small
  businesses can use to grow a following online.
  The foremost important thing to consider when
  starting an online presence is how engaging your
  content is. Before you post, think to yourself,
  Is this the kind of content regular users are
  likely to engage with? For instance, who is
  likely to share an advertisement for a lawnmower
  on their personal feed? Although all content can
  be shared, you should create content that is
  chare-able.

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• Some small business owners in Utah are under the
  impression that social media can be used to
  create a large influence overnight. Quite simply,
  it cant. Building a following is a process that
  takes months to do organically. You can expedite
  the process by paying a modest amount to have
  your content placed in news feeds of individuals
  likely to engage with your post, but other than
  that, your business may need to start considering
  a paid advertising strategy.

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• Your small business can try working with
  influencers, local or not, to see if they would
  be willing to promote your products or services.
  This is especially attractive for small
  businesses that have a unique product to market.
  Since influencers dont have the same
  restrictions on social media brands do, marketing
  your product is more likely to reach a broad
  audience of consumers already interested in the
  type of product you have to offer.

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• Although small businesses in Utah are likely to
  get discouraged in the early weeks and months of
  establishing their online presence, if done
  right, there can be big payoffs down the road.
  The internet is a relatively inexpensive tool
  that can be used for branding and marketing. By
  having realistic expectations and a long-haul
  mindset, small businesses can utilize social
  media to great success.