How to be real with @TheReal_SocialMedia

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Today, social media is ruining authenticity! As a
result, customers do not know which brands on
social media they should trust. The fake reality
of social media ranges from fake websites and bot
accounts to phoney followers and other trolls.
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HOW TO PROMOTE WITH AUTHENTICITY?
Spark dialogue. Share stories. Feature real
people. Build community.
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TRUTHFUL
It is acceptable to publish without a filter, as
well as to discuss challenges without overly
dramatizing your struggles.
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NO IMITATION
If brands on social media are sharing silly
dances, they need to ensure that the video style
actually works for their product or service.
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NO RUNNING FOR LIKES
Irrelevant social media content posted in excess
will stand out like a sore thumb on social
networks.
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USE YOUR VOICE
Accept responsibility for any mistakes and
apologize where applicable - instead of shaming
the other person.
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