HOW TO INFUSE DIGITAL BRAND EXPERIENCE IN UX DESIGN

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BUILD DIGITAL BRAND EXPERIENCE WITH INTERICS
IN-DIGITAL
Pune Mumbai London An ISO 90012008 Company
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HOW TO INFUSE DIGITAL BRAND EXPERIENCE IN UX
DESIGN
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Brand Reputation Management
Lead Generation
DIGITAL BRAND EXPERIENCE
ADVERTIZING
BUSINESS IMAPCT
Content marketing and Advt.
Videos
Image Advt.
Content Strategy
Website Design
Social Media Strategy

• Leveraging our interdisciplinary approach, we
  build Strategic Digital Brand Experiences for
  startups to
• large enterprises, with creative and interactive
  digital design deployment through the gamut of
  digital marketing services. Integrating branding,
  design, technology and marketing, we maximize
  impact, resource utilisation
• and ROI.

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HOW TO INFUSE DIGITAL BRAND EXPERIENCE IN UX
DESIGN

• Digital brand experience refers to the sum of
  what consumers see, think, hear and feel about a
  brand at all online touchpoints. These include
  websites, blogs, social media channels, apps etc.
• Digital brand experience is the lasting
  impression that remains with the consumer after
  he/she engages with your brand online. The brand,
  its values and its positioning form the strategic
  framework for digital brand experiences.

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WHY IS DIGITAL BRAND EXPERIENCE IMPORTANT?

• WHY IS DIGITAL BRAND EXPERIENCE IMPORTANT?
• A positive brand experience inspires trust and
  confidence and is often the differentiator when
  it comes to consumers choosing one brand over
  another. Creating strong digital brand
  experiences is important because
• More customers are going digital
• Consumers prefer the discreet, no sales pressure,
  convenient method of online shopping, so
  businesses have to use digital platforms to build
  the brand, promote products and interact with
  customers.

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WHY IS DIGITAL BRAND EXPERIENCE IMPORTANT?

• Digital channels reveal customer insights
• With tools like Google Analytics, marketers can
  examine metrics such as traffic, page views,
  average time on page, bounce rate, etc. and use
  the insights to create a positive digital
  experience.
• Digital brand experience enables brands to
• Create empathy and connection
• Achieve better engagement
• Deliver wider reach
• Build trust
• Derive real-time feedback

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BENEFITS OF CREATING A HOLISTIC DIGITAL BRAND
EXPERIENCE

• BENEFITS OF CREATING A HOLISTIC DIGITAL BRAND
  EXPERIENCE
• It is vital to provide a holistic digital brand
  experience designed with synergy and
  well-thought-through content.
• The goal should be to ensure a seamless
  experience for the customer one that is relevant
  and meaningful at every stage of the journey.
• Consistency in visuals and messaging is key,
  regardless of where, how or on which device the
  customer chooses to engage with you.
• When constructing a holistic brand experience,
  every detail your customer encounters
  communicates something to him. Its imperative
  that every element must contribute to and enhance
  the bigger brand mission.

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WHAT IS UX?

• WHAT IS UX?
• UX or User Experience is the process used to
  create the best possible experience for the
  customer. UX requires design knowledge as well as
  soft skills such as empathy.
• UX is a critical part of the customer's online
  experience because the ideal online customer
  journey is all about the ease with which a
  customer can find, access, review or buy products
  and services.

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UX DESIGN AND DIGITAL BRAND EXPERIENCE

• UX DESIGN AND DIGITAL BRAND EXPERIENCE
• Positive user experiences facilitate positive
  brand experiences. For example, if a customer has
  a good user experience when he visits a brand's
  website, it's sure to impact how he views the
  brand.
• Similarly, fast and effective service from a
  sales portal will naturally contribute positively
  to the overall brand experience.
• Brand consistency increases brand recognition and
  creates lasting customer relationships.

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HOW CAN INTERICS HELP CREATE A COHESIVE DIGITAL
BRAND EXPERIENCE?

• Interics is a top full-services design and
  digital marketing agency well-known as an
  experienced brand consultancy in India, digital
  branding agency, graphic design agency, social
  media marketing agency, SEO agency, UX design
  agency and web design agency in India. Our years
  of interdisciplinary experience in strategic
  brand consultancy empower us to offer you the
  gamut of branding and digital marketing solutions
  that generate value and drive revenue for your
  brand.
• IN-DIGITAL is Interics digital marketing agency
  in India that partners with businesses to deliver
  results and ROI. IN-DIGITAL's approach is to
  provide a complete, holistic and integrated
  solution for building digital presence and brand
  experience - with brand strategy at the core. A
  cohesive brand strategy combined with our
  experience of brand building and brand management
  prevents brand confusion. /
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
• Through a customised combination of Content
  Strategy for digital marketing, Social Media
  Strategy, SEO, Digital Advertising and more, we
  ensure that no matter where potential customers
  see you online, they get a consistent brand
  message. This helps to attract qualified leads
  and convert them into customers.

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CONCLUSION

• Research and industry experts have found that a
  positive user experience has a direct correlation
  to a positive brand experience.
• UX design fosters brand-to-customer relationships
  by working on usability, responsiveness,
  aesthetics, content and interaction to satisfy
  the user's objective in a more efficient,
  enjoyable and relevant way. When UX design aligns
  the brand personality and supports the brand
  message, it creates a positive digital brand
  experience that drives the client's business
  objectives.
• Talk to Interics IN-DIGITAL for your digital
  brand experience building. Our bespoke solutions,
  created with a mix of market insight, business
  planning and design innovation, will help to
  craft engaging and positive digital brand
  experiences.

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Connect with us

• 020 4106 2614 91 8744819236
• www.intericsdesigns.com www.intericsdigital.co
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