India OTT Services Market Size & Forecast 2026

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• India OTT services Market
• Increasing smartphone users and the growing
  availability of Internet facilities, along with a
  rising number of content creators, is expected to
  drive India's OTT services market till 2026. The
  market size of India OTT services was
  around USD1.4 billion and is expected to
  reach USD5 Billion by growing at a CAGR of
  around 29 till 2026, according to a report
  "India OTT Services Market Size Forecast 2026"
  published by chrome Media.
• Rising internet and network connectivity
  penetration in the semi-urban and rural areas has
  been increasing significantly, with more than 25
  of the rural population having access to it.
  Furthermore, growth in the media entertainment
  sector and rising smartphone users across the
  country are a few of the primary demand
  generators driving the growth of OTT services in
  India. In terms of per capita data consumption of
  online video, India ranks second globally. India
  has also been one of the lowest cost mobile data,
  around USD0.25/GB.
• The report offers insights around the
  current market scenario, which comprises the
  market size growth rate, market drivers,
  challenges, current trends, and opportunity
  areas. The report also includes detailed
  market segmentation and key competitors present
  in those segments.
• COVID-19 affected the content consumption habit
  of many people in India as the resulting lockdown
  meant that Indians spent much more time on the
  OTT platform as new and better-quality content
  was easily available on those platforms.
  Consequently, India witnessed significant
  growth in OTT consumption, which resulted in
  OTT becoming a threat to the Television industry.
• The northern part of India, which comprises large
  population bases, accounted for the highest share
  in the country's OTT market, followed by the
  West. This share is expected to remain the same
  due to the high population share of North coupled
  with a large population base having a similar
  language which results in similar content
  being generated for the majority of the
  population. In terms of platform usage,
  smartphone and laptop are the top two
  segments dominating the overall OTT services
  market and are expected to increase their share
  during the forecast period.
• Eros Now Key market players, which are covered in
  the report include
• Disney Hotstar
• Amazon Prime
• Netflix
• Sony Pictures India
• Jio Cinema Jio TV
• Voot

Zee Entertainment Hoichoi

MX Player
The report bifurcates the OTT Services Market by
Type and by Platform. Based on type, the report
segments the market into Communication
services, Media services and Application
services. In
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terms of market share by platform usage, the
reports cover percentages by Smartphones, Smart
TVs, laptops, gaming consoles and others. The
report, India OTT Services Market, has been
developed by gathering primary and secondary
sources. Primary research conducted during
the process includes interviews with OTT
product solution providers and various
industry experts. Secondary research includes an
exhaustive search of relevant publications such
as company annual reports, financial
reports, news articles and other proprietary
databases. About Chrome Data Analytics
Media Chrome DM is a technology-driven market
research firm with a Pan-India on-ground
presence. As of September 2017, the organization
has a team of 650 field staff, 150 managerial
staff and 450 tele- callers speaking over 22
languages to gather data from 5817 towns.
With over 5,99,623 villages, Chrome DM also has
an unprecedented reach into Rural India. Since
its inception, Chrome DM has worked with some of
the biggest brands across industry verticals,
including Dabur, Gionee, Lava, Sony, Samsung,
Government of Rajasthan, BJP, Employee Provident
Fund Organization, Star India, Bureau of Energy
Efficiency, Times Group, Future Group, Mercedes,
Cafe Coffee Day, Zee, Soulflower Mahindra
amongst other reputed organizations, by providing
them research advisory.
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