Why does an SEO company in Hyderabad optimise images and videos on the website?

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Why does an SEO company in Hyderabad optimise
images and videos on the website?
Trust us, no one likes to be hated by Google and
businesses can improve their performance on
search engines by optimizing the image and
video file size. Images are very crucial
to ensuring that the content on the website is
more accessible, very attractive, and engaging
to the users, but they're equally important
in terms of SEO. An SEO company in Hyderabad
will first give search engines important
contextual information, then optimize the
images to increase page load speed, which will
eventually increase user engagement and improve
the ranking on the search engine results
page. Image and video optimization is the
process of developing and delivering
high-quality images in the ideal format,
size, and resolution. This will increase
user engagement and involve the labeling of
images so that the search engine crawlers
can read them and understand page
context. SEOers will ensure to reduce the size
of images without compromising on the quality, so
that the page loading time improves and,
subsequently, the user experience also
improves. An improved user experience and
interactions with the website will have a
positive impact on search engine rankings,
which further improves customer engagement,
conversions, and customer retention. To give a
brand the best opportunity to succeed with
SEO, image and video optimisation need to be
done and we will tell you why. Let us get into
details now. 1. Improvement in page speed We
all know that the time taken by any web page
to load should be as minimal as possible
because the users generally do not wait that
long to get the information that they require. To
keep the users engaged, SEOers will do image and
video optimization where they deliver
high-quality images by choosing the right
dimensions, sizes, and format of images to
upload on the website. A website carries a lot of
weight, and this is because of the high-quality
images and videos that are present on the
website. So, image and video
optimization are done to significantly
reduce page loading time and see the users do not
move away from the website.
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• Enhanced user experience If the user
  experience needs to be enhanced, then the load
  speed of the website needs to be improved too,
  and this can happen only when the images and
  videos are optimized on the website. So, the SEO
  team will see that the images and the videos
  are optimized and check the load speed across
  all types of devices using the same internet
  connection. The speed of the website is ensured
  to be the same not just on one device, but on
  all the devices and give the users an
  impeccable experience.
• Increase in rankings Optimisation of images will
  lead to improvement in page load speed, which
  is directly connected to the search engine
  rankings. Google consider page load speed as an
  essential element when it comes to the ranking
  of a website on the search engine results page.
  It is a verified fact and is also one of the
  reasons that page-load speed is a crucial
  factor in determining search engine rankings
  for websites. So, SEOers have overcome this
  hassle of getting ranked on the search
  engine results page by optimising the
  images and the videos on the website and
  giving the website a boost in its ranking.
• With this, we can say that the website will
  achieve the ranking on the search engine
  results page, improve its page speed and
  enhance the user experience by optimising
  the images and videos on the website.
  SEOers will ensure that they do the
  optimisation for every website and make the
  user visit the website again and again.