APAC Marketing Automation Software Market Size, Share, Scope and Comprehensive Analysis

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2022
Asia-Pacific Marketing Automation Software Market
Analysis, Emerging Trends, Key Players, Future
Scope
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Marketers in the Asia-Pacific (APAC) region are
leveraging the increasing penetration of social
media to build their customer base effectively.
Social media platforms allow market executives to
track the interactions with prospective customers
that are linked to offers and campaigns, to
gather feedback and use the insights gained to
improve the campaign. This surge in digital
marketing activities has increased the demand for
automation tools in the region. Due to this
reason, the Asia-Pacific marketing automation
software market is expected to witness an
increase in its size from 2.9 billion in 2017 to
7.0 billion by 2023, at a healthy CAGR of 15.1
between 2018 and 2023. Marketing automation
allows for the management of a large volume of
social media statistics and data related to the
customer base. This has led to the increasing
awareness among regional businesses about data
management platforms (DMPs) including Salesforce
DMP, Lotame, and Oracle DMP. These DMPs assist
marketers and advertisers in sorting and storing
information, collecting, analyzing, and
classifying data, and advertising network
integration. Additionally, DMPs offer a base to
the marketers for providing responsive and
scalable workflows and database functions that
enable solutions to be leaner and optimized. This
further allows companies to monitor and capture
the data on potential leads.
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Several vendors are venturing into the
Asia-Pacific marketing automation software market
due to the easy access for them and declining
cost of marketing automation software. Companies
offering such market tools in the region include
Teradata Corporation, Oracle Corporation, SAS
Institute Inc., Act-On-Software Inc., IBM
Corporation, Salesforce.com Inc., Adobe Systems
Incorporated, HubSpot Inc., SharpSpring Inc., and
Infusionsoft Inc. They are adopting growth
strategies such as product launches,
partnerships, and acquisitions to gain a
competitive edge over each other and widen their
customer base. Most of the marketing automation
tools are being deployed on the cloud due to the
increasing awareness about the advantages of this
technology. In comparison to on-premises
deployment, the cloud technology offers benefits
such as increased speed, scalability, storage,
and convenience. Both small and large businesses
are adopting cloud-based marketing automation
solutions to improve productivity, increase
profits, and enhance security at an affordable
price. This is why even most of the investments
in new software tools are being poured for those
deployable on the cloud. Thus, the growing
preference for social media and digital marketing
is generating a high demand for marketing
automation tools in APAC countries.
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• APAC Marketing Automation Market Segmentation
• Market Segmentation by Solution
• Cross Channel Campaign Management (CCCM)
• Real-Time Interaction Management
• Lead-to-Revenue Management (L2RM)
• Marketing Resource Management
• Content Marketing Platform (CMP)
• Through Channel Marketing Automation (TCMA)
• Market Segmentation by Enterprise Size
• Large Enterprises
• Small and Medium Enterprises (SMEs)
• Market Segmentation by Deployment Type
• Cloud
• On-premises

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• Market Segmentation by Industry
• Banking, Financial Services, and Insurance (BFSI)
• Telecom Information Technology (IT)
• Retail
• Automotive
• Manufacturing
• Hospitality
• Healthcare
• Government
• Media Entertainment
• E-Commerce
• Education
• Others (Defense, Aerospace, Research Companies,
  and Logistics)

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• Market Segmentation by Country
• China Marketing Automation Software Market
• By solution
• By enterprise size
• By deployment type
• By industry
• Japan Marketing Automation Software Market
• By solution
• By enterprise size
• By deployment type
• By industry
• India Marketing Automation Software Market
• By solution
• By enterprise size
• By deployment type
• By industry

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• Australia Marketing Automation Software Market
• By solution
• By enterprise size
• By deployment type
• By industry
• South Korea Marketing Automation Software Market
• By solution
• By enterprise size
• By deployment type
• By industry
• Rest of APAC Marketing Automation Software Market
• By solution
• By enterprise size
• By deployment type
• By industry

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