Reasons Why Every Business Should Use a Content Marketing Agency

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Reasons Why Every Business Should Use a Content
Marketing Agency

• https//goodmanlantern.com/

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It is believed that close to 50 of internet
users across the world use ad blockers. This is
not just on desktops and laptops. Ad-blocking is
now also available on tablets, phones and other
mobile devices. This means that almost half the
world has chosen not to see your paid ad. Why
then, are you still spending so much money on
paid advertising? Whats the alternative, you
ask? Its simple content marketing. Yes, this
will cost you money or time or both. You will
need to hire a content marketing agency, or
allocate internal resources. However, its not
nearly as much as paid advertising. Plus, the
rewards and ROI on developing this type of
information and building out a strategy for it
are much higher than paid advertising.
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Use a Content Marketing Agency for Better ROI

• As mentioned above, content marketing often works
  out better for your bottom line than traditional
  advertising. Even if you outsource the job and
  use content marketing services or a B2B content
  marketing agency, the cost will typically be
  less. Traditional advertising costs a lot more
  than writing a piece and distributing it across
  various platforms.

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Even if you paid for Google Ads or social media
ads, its going to cost you less than paid
advertising will. In addition, there are several
other reasons why every business should focus
their efforts on content marketing.
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Content Marketing Builds Trust

• Regular dissemination of information from your
  company builds a sense of reliability and trust.
  It doesnt matter if its B2B content marketing
  or B2C. When your desired audience sees something
  from you on a regular basis, it raises the level
  of trust and credibility in your brand. Through
  these expertly-written pieces, you are also
  building brand authority. Over time, people will
  consider your business as an industry leader in
  your field. If you are putting out excellent
  content as a business owner, you can develop a
  reputation as a thought leader. As a result, they
  will continue to visit your website or social
  media channels when looking for information about
  your area of expertise.

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Content Marketing Gives You a Voice

• By writing stories or creating videos as part of
  your strategy, you are giving your business and
  your brand a voice. This, in turn, makes your
  company or organisation more authentic and
  relatable. You can use your articles, blogs,
  social media posts and more to establish an
  identity for your brand. This identity goes
  beyond the logo and corporate image.

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Content Marketing Can Boost Your SEO

• When you regularly distribute stories, articles
  and other bits of information, you give Google
  more pieces to crawl. You also have more
  opportunities to use your desired keywords in
  articles to increase your search visibility.
  Long-form posts are great for talking about your
  business and for SEO. It gives you more space to
  play when working with a bunch of different
  keywords.

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You Can Offer Value Beyond Products and Services

• Sure, your audience follows you because they like
  your goods or services. But you dont have to
  push this on them all the time. In fact, we
  encourage you not to. Digital content marketing
  allows you to add value in other ways beyond the
  products and services you have to offer. For
  example, if you sell hair care products, dont
  just use your platforms to talk about your
  shampoo or conditioner. You could instead use it
  to give hair-care tips and advice. There are so
  many ways to use your expertise in fun,
  interesting and informative ways. A good content
  marketer will be able to identify these stories
  for you and create opportunities to add value to
  the audience. 

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You Need Time to Focus On Your Business

• As a business owner or manager, you need more
  time to run the business and bring in new
  customers or clients. By adding this approach to
  your strategy, you can hand over the tasks to
  your marketing team, or consider using corporate
  content marketing solutions. This team can draft
  the pieces, send them to you for approval and
  distribute it. Once all of this is done, you will
  potentially see some strong leads come in from
  these efforts.

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Its Great for Lead Generation

• As mentioned above, these efforts should result
  in lead generation. Good pieces of content will
  get people interested in your brand. Not only
  that, it will mean that when people are searching
  for things related to your business, your company
  comes up. And you own all of it. Plus its all in
  your own voice. This all means that users will be
  able to find your brand organically.

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People Want to Know Your Story

• More than ever before, consumers want to know the
  story behind your business and the stories that
  drive your business. How did you start? What are
  your policies regarding recycled material in your
  products? Which charitable organisations do you
  support? These are the types of stories people
  want to know about so they know where their money
  is going. And they want to hear it from you
  directly, in your own voice. This creates a more
  authentic experience overall.

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Content Marketing Creates More Engaging Content

• Traditional advertising can be cold and
  inauthentic. Content marketing has room to be
  warmer, more inviting and more engaging. If what
  you put out there is all of these things, you
  will find that you can build a steady audience
  and a strong following.
• There are many sound reasons for businesses and
  organisations to make use of this type of
  marketing. We could easily expand this list.
  Simply put, its just been proven to work.
  Whether you write the pieces yourself or make use
  of a content marketing agency, you need to ensure
  that you produce accurate and valuable
  information. It needs to showcase your company in
  a positive light.

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Everyone is latching on to this trend, and
everyone wants in on it now. Your competitors
certainly do. So, be sure to get started if you
havent yet and to rope in professional writers
if you need assistance.
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THANKYOU!

• Goodman Lantern

• Phone

• Email

• Website

• 1 9292993999

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/