The Importance Of Trademarking A Business Name And Logo | Brealant - PowerPoint PPT Presentation

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The Importance Of Trademarking A Business Name And Logo | Brealant

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A trademark is a word or symbol that is legally registered to represent a business or service. A trademark is a simple thing that identifies one firm, service, or product from its competitors. It also protects your company from rivals – PowerPoint PPT presentation

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Title: The Importance Of Trademarking A Business Name And Logo | Brealant


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  • The Importance Of Trademarking A Business
    Name And Logo
  • A company is identified by its brand name or
    emblem, which customers trust and recognize. In
    the business world, there is always a
    race. Everyone is working hard to help the
    company develop and thrive. However, one type
    emerges from all of the others the security and
    protection of the brand name or trademark.
    This is why it is critical to trademark
    your company's brand name/logo.
  • A trademark is a word or symbol that is legally
    registered to represent a business or service. A
    trademark is a simple thing that identifies one
    firm, service, or product from its competitors.
    It also protects your company from rivals.
    Some philosophers argue that trademarks
    frequently impact consumer purchasing
    decisions. Today, every credible company and
    brand has a trademark. Today, registering a
    trademark is not only a necessary step in
    protecting a well- known brand and logo, but
    it is also a legal requirement.
  • REASONS WHY YOU NEED TO REGISTER YOUR
    BRAND NAME/LOGO AS A TRADEMARK
  • Today, a trademark is a well-known component of a
    company's assets. Your company will profit from
    trademark registration in a variety of
    ways. The following are the advantages and
    significance of trademarking a company's brand
    name or logo
  • Protects your brand The first and most important
    advantage of trademark registration is that it
    protects your brand's emblem and name. A
    company's and its brands' logos play an important
    part in identifying them. And it has to be safe
    and secure in every manner possible. If you
    run a firm with a well-known name or
    emblem, it must be legally protected with a
    trademark registration otherwise, it may
    be stolen. As a result, it is usually
    advisable to register your brand name as a
    trademark.
  • Sets a unique brand In today's fast-paced
    business world, it's critical to establish
    a distinct brand that customers can rely
    on. Registering your brand's logo or name
    as a trademark grants you access to this
    feature. A trademark assists in the establishment
    of your logo by making it stand out from
    the crowd and describing your brand. Yes,
    registering your brand's emblem as a trademark
    has a significant impact on the market and
    buyers.
  • Trademarks are valuable for a company
    Aside from the numerous advantages of
    trademark registration for a brand, it is also a
    significant asset to the company. The value of
    your brand grows in direct proportion to
    the company's reputation. Trademarks add

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  • value to your company and open you to new
    opportunities for rapid growth. Trademarks also
    increase the market reach of your brand.
  • Customers easily identify the brand Customers
    are a company's most valuable asset. Registering
    your brand's logo or name as a trademark allows
    customers to readily identify your brand.
    Trademarks distinguish one brand or product from
    others. Customers will be able to search and
    identify your brand because it is
    distinguished by the trademark. People are
    more likely to trust a brand whose logo or name
    has been registered.
  • Trademarks never expire One of the most
    important advantages and benefits of
    trademarks is that they last forever. It will be
    with you until your brand or product no longer
    exists in this world. Few of today's well-known
    brands are over a century old, such as Mercedes,
    which was founded in 1900. As a result,
    registering your brand logo as a trademark is an
    excellent idea.
  • Helps you grow your business Who doesn't
    want to grow their business these days?
    Trademark registration not only improves the
    market reputation of your brand but also helps
    you grow your business. Trademarks are frequently
    thought to generate client trust in a brand by
    instilling favorable brand vibes in a person's
    head. Furthermore, trademarks are valued
    globally.
  • Conclusion
  • The technique of legally protecting your
    trademark or logo is not a new way of
    identifying a product or service from others.
    Surprisingly, all brands today rely on the
    procedure because it provides legal rights and
    identification to customers. There is
    always rivalry in the business world, and in
    this day and age, it is almost mandatory to not
    only protect your brand or logo but also to make
    it unique. Trademarking is an essential step
    because there are many imitators on the market.
    Cases have been reported in which certain trades
    employ unfair ways to stymie someone else's
    operation. In this regard, trademark
    registration is critical. The benefits of a
    trademark outweigh the costs by orders of
    magnitude.
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