How to Stay Updated with the Latest Google My Business Trends?

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How to Stay Updated with the Latest Google My
Business Trends?

• Elsner Technologies

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What does Google My Business mean for your
Business?

• As you know, Google holds a great section in the
  digital world, which shows it is essential to
  stay updated with its guidelines. The GMB profile
  is a marketing tool with excellent SEO benefits
  for the business, such as gaining visitors
  attention, higher conversion rates, and more. The
  strategy of Google is to provide the best search
  experience to the users by creating great
  listings of business.
• There are meager chances where customers perform
  a direct search by adding your business name and
  address directly. Your business has greater reach
  when customers perform branded or discovery
  searches on the SERPs. In such cases, users
  search for a specific brand, product, service, or
  category, and your business appears in the
  listing. The proportion of these searches are

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Some Updates in GMB during the Pandemic are

• Now Update the Business Profile Easily
• If you have signed up to your Google account, you
  have the freedom to update the business using the
  Google My Business dashboard. It now allows you
  to create posts, reply to the reviews, or add
  pictures when you go with your smartphones. This
  update is already saving a lot of time and
  ensures that your visitors get updated
  information about the business.
• Announcement Related to Covid-19
• You might have noticed that businesses now have
  an option to make announcements about them
  related to Covid-19. You can mention the working
  hours or temporarily closed. This is essential
  for local businesses to keep their customers
  updated about the changes, so they wont suffer
  while taking your services.
• There is space in the Google My Business profile
  to add necessary instructions during the visit.
  Some instructions may be that your team will wear
  protective gear, maintaining social-distancing,
  and masks are compulsory for the visitors.

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• Add your Services
• Google My Business made it easy for potential
  customers to look at your businesss services in
  the listing. The new service feature gives you
  the freedom to add a category and includes the
  service within. Get the right SEO services as you
  need to add a description of the services in 300
  words. They will make sure to use the right
  keywords to increase your visibility in the local
  search results.
• Quotes and Appointments
• This has been a beneficial update by Google My
  Business, as this allows you to add an
  appointment link in your listing. This link will
  redirect your potential customers to the website
  and make an appointment with your business. It
  saves a lot of time as customers will quickly
  book meetings for various services instead of
  calling or navigating through the website. The
  Google My Business app allows business owners to
  respond to text messages or customer inquiries.
  This is a great option when you dont have an
  active contact place as it gives customers a
  direct path to reach you.
• Google Guarantee
• This exciting feature is rolled out by Google My
  business with SEO benefits for the business that
  has a digital platform. The Google Guarantee
  Badge Certification helps in maintaining a
  positive reputation among the customers and gain
  their trust. It has a qualification and screening
  process for businesses to help achieve this badge
  and display the same in your listings. Customers
  can easily trust websites with certified
  companies and be assured that they will receive
  the right services. The Google Guarantee feature
  will increase leads and help in beating your
  competitors effortlessly.

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Digital Marketing guide for your Google My
Business profile

• Set up your Listing
• This requires you to add the right information
  about your business which is
• NAP (Name, Address, and Phone Number)
• Operating hours and holidays
• Choosing primary category
• Selecting a relevant secondary category
• Add Images
• A significant section of the crowd prefers to
  look at the images to know about your business.
  Make sure you add high-quality pictures that
  might be of location, products, services, or more
  relevant to gain visitors attention. Some
  essentials in the listing are
• Logo
• Cover photo
• Additional Photos
• Profile picture

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• Create Posts
• This function was introduced in June 2017 by
  Google My Business. This section allows you to
  share the data with the target audience, like
  promotions, events, products, or services. It
  takes zero effort, but it has the potential to
  drive traffic to the website.
• Gain Reviews
• These are critical to maintain trust in the
  online world and gain peoples attention. Ask
  your customers to leave a review, and sometimes
  you can give them something in return. Respond to
  the feedback regularly to show that your
  customers are valuable. This is also a brilliant
  strategy to add fresh content and rank higher in
  the search engines.
• Monitor Listings
• Google My Business provides excellent insights
  about your business listing, which allows you to
  improve customer experience. Some information to
  note are
• How are customers finding your listing?
• Are customers viewing your listing on Maps or
  Search engines?
• What are customer actions after viewing the
  listing?
• Comparison of similar business

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Summing it up!

• Well, you might get some new updates in Google My
  Business as they keep evolving to build a
  potential future for online businesses. We have
  given you some insights, but it is always great
  to know more about the best SEO services
  available in the market. They have the right
  knowledge and might build the right strategies
  for your GMB profile.
• Contact us
• Media Contact
• Company name Elsner Technologies Pvt. Ltd
• Website https//www.elsner.com/
• Email sales_at_elsner.com
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  giesPvtLtd
• Twitter https//twitter.com/Elsnertech