Top 4 E-Commerce Merchandising Strategies For Enhancing Sales

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Top E-Commerce Merchandising Strategies For
Enhancing Sales

• PRESENTATION BY

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Introduction

• E-commerce as a medium for purchasing has evolved
  over the years and is now ruling the market.
  Nobody expected it to boom so suddenly, but now
  it's extremely important to have an online
  presence for any business to sustain itself.
• Although one needs to understand that just having
  an online e-commerce website is not enough. The
  way a shopkeeper attracts consumers to their
  store through merchandising, online stores also
  have to create that 'aura.' The website or
  platform should be user-friendly and visually
  attractive at the same time. 
• Hence, we have to understand the merchandising
  strategies for e-commerce platforms. Here are the
  4 E-Commerce Merchandising Strategies for
  increasing sales online.

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TABLE OF CONTENTS
How Is E-Commerce Merchandising Helpful?
Top 4 E-Commerce Merchandising Strategies For
Increasing Sales

• Craft your homepage wisely
• Group your products under sections
• Show Enough Pictures Of Your Product
• The database is the key

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How Is E-Commerce Merchandising Helpful?

• In this era of competition, it has become
  necessary to invest in a good e-commerce website.
  Through this platform, you can easily reach
  customers from anywhere in the world. In this
  format, you can provide one-on-one attention to
  every customer and suggest them products they may
  like.
• Also, this kind of merchandising is
  cost-effective as you can reach a vast amount of
  potential customers at a lesser price compared to
  other methods. 

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Top 4 E-Commerce Merchandising Strategies For
Increasing Sales
1. Craft Your Homepage Wisely 

• What is the first thing a customer sees when
  visiting a shop? Yes, it is the display window of
  the shop. The display window crafts the best
  image of a store in the potential customer's
  mind. 
•  
• In the same way, it is equally important to have
  a well-kept and appealing homepage. Your homepage
  should inspire the visitor to surf more on the
  platform and explore your diverse range of
  products. 
• Rotating banners of your top-selling products or
  exclusive offers on the homepage can attract
  visitors' attention and help them understand the
  benefits and features of your products, and if
  any of these products would be useful to them.
• Personalizing the homepage like suggesting
  relevant products or giving exclusive offers
  according to the previous activity of the
  individual user on the website can also help in
  driving customers to buy products.

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2. Group Your Products Under Sections

• If your customer wants to buy one specific
  product and they have to find it from a bunch of
  products. It is most likely to drive the customer
  away from the site. There comes the most basic
  but effective e-commerce merchandising strategies
  to help you.
• Make their work easier by grouping all products
  under specific categories. In this way, customers
  can also get a variety of choices by checking
  other products in that same category.

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3. Show Enough Pictures Of Your Product

• Since people can't check the product in person on
  an e-commerce platform. They actually look for
  more and more visuals of the product because they
  want to check every detail before they make a
  purchase.
• In this technique, just showing how your product
  looks is not enough. You will also have to show
  how a person would feel while/after using it. 
• For example, if you are selling any fashion
  accessory, you should be showing it in a way that
  the model using it can replicate the desired
  'feel' of the product.

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4. Database Is The Key

• Once you have enough experience in running a
  business, you start understanding the buying
  patterns and the preferences of regular
  customers. This is a good way to understand the
  kind of suggestions and recommendations you can
  make to your customers and comprehend if they can
  be of any value to them or not. 
• In the e-commerce method, this process becomes
  less hectic and more accurate. Since everything
  is running on the internet, tracking and
  analyzing insightful data is easy. 
• Utilizing this data and suggesting products
  accordingly can help you in boosting your
  business' sales in the long term.

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Conclusion
Just having a business website online is not
enough.  Using these listed e-commerce
merchandising strategies can help you to build a
strong position and will also help to improve
your position on online platforms. Get ready to
begin your online journey and fetch more
customers!
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