How is Sports Management a Crucial Part of Today’s Sports Industry?

1
How is Sports Management a Crucial Part of
Todays Sports Industry?
Dhoni finishes off in style. A magnificent
strike into the crowd. India lifts the World Cup
after 28 Years. Ravi Shastris baritone, and
now iconic words, still reverberate in our ears
as we recollect some of the finest moments of
Sporting glory in India. Some say that it was
Dhonis captaincy that worked some say it was
teamwork at its finest yet others say it was a
combination of experience, available resources,
great coaching, blend of youth and talent that
converged together on that memorable occasion
that brought accolades to India. I believe that
the real winner was SPORT itself. Many such
events globally are choreographed to perfection
blending in the clockwork of countless agencies,
managing Sports persons, sponsors, events, the
celebrities, the media and news agencies covering
the event the venues and schedules and many
other aspects that sometimes go unnoticed. I
believe that Management of Sports can assist in
setting up the foundation for evolving future
generations of Sporting Accolades in India.
2

• Managing Sports Future of Indias Glory
• India is fast evolving as a sporting nation
  beyond the ones that it is known for over the
  years. Our forays into track and field, archery,
  tennis, golf and many other lesser-known sports
  is quite
• commendable. And fast-growing alongside this is
  Sports Management!
• I believe that the next decade or so is going
  to be path-breaking in every aspect. Right from
  the need to improve Sports Infrastructure to
  creating a sustainable model of athlete
  management the evolution for India in the days
  to come is to shift from its current early-stage
  process to evolve into an agile and dynamic
  model which can be adopted easily in any sport
  more like a Plug- and-play model for any
  sport.
• The students from IISM published an insightful
  report on the Sports Infrastructure in India.
  Download the report from here and be ready to be
  completely blown out of your mind.
• A Report on Sports Infrastructure in India
• I believe that the plug-and-play model for Sports
  Management in India has can be somewhat
  standardized as the below flow
• Talent Scout
• Training Infrastructure Management
• Event Hospitality Management
• Coach/ Support Staff / Sponsor Management
• Diet and Nutrition/ Fitness Management
• Let me take you through each area, a bit more in
  detail.
• Talent Scout India is a big country rather a
  very big country. In an Ideal world We should
  be able to have a lot of talent and talent
  potential available to us to choose from. Right?
  Mathematically Yes
• in reality No. This is where the bulk of the
  effort needs to be done! How do we reach out to
  the interiors of India and spot talent for the
  future? Maybe schools need to be incentivised to
  provide avenues for students to explore their
  potential dabble in multiple disciplines of the
  sport. A
• nationwide talent search every 2 years or so
  would further encourage to identify the right
  talent early on. This would entail multiple
  agencies to work in tandem to support talent
  scout teams.

3

• open up avenues for sports hospitality
  management. This in turn would lead to promoting
  of not-so- traditional sports across the
  country. Some sports might also garner
  League-formats of events, and this would be
  highly encouraged for such sports.
• Coach/ Support Staff/ Sponsor Management Some
  sports such as Badminton, Cricket, Hockey,
  chess, etc have been well entrenched in India. It
  is the lesser-known sports that would need
  greater attention as the potential and
  performance Gap among athletes would help prepare
  a pipeline for the years ahead. This further
  gives scope for the Government to encourage
  sponsorship from Corporate India to step in and
  support athletes all-around development.
• Diet and Nutrition/ Fitness Management
  Traditionally The traditional Indian Diet,
  availability of the right nutrition supplements,
  and access to advanced Physiotherapy for quick
  recovery and fitness improvement must
  necessarily blend in with Sports Management
  across all levels i.e. From beginner to
  professional levels. This in turn will ensure
  talent is encouraged to build on their potential.

Check Out- Ideas that can change the lives of
Sports Management Students Sports Management
like any other requires intricate planning from
the top, structured organization across all
agencies, support staff and coach management,
localised controls on budgets and sponsorships,
and most importantly creating wider awareness
and support at rural levels to ensure collective
development and success. This is a journey a
journey that may be a decade long but needs to
start early, with the intent to ensure that India
Becomes a Sporting Nation across disciplines
rather than just a few.