Guide for creating effective printed brochures

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Guide for creating effective printed brochures
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• The world of marketing and promotion is changing
  a well-designed printed brochure is the most
  effective way to get your client's message across
  to potential and existing customers.
• Remember that you will compete for the attention
  of the crowded market.
• You can help your client by asking a few
  questions and giving good, professional advice,
  which will help you create an effective brochure
  that stands out from the crowd and most
  importantly works!

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What is the purpose of the brochure?

• Often, a company decides that it needs a brochure
  but has no idea what it will be used for.
• Is it a marketing tool? Is it a storefront? Is
  its main objective to create or increase brand
  awareness?
• The effectiveness of your brochure requires clear
  objectives and if you know the objectives from
  the outset, the customer is more likely to
  approve of the design.

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What is the intended market?

• The feel, look and content of your printed
  brochure will be determined by its desired
  audience.
• Is it for the general public or specific
  businesses? Is it addressed to existing customers
  who are already familiar with the product or
  service? Knowing your target market is important
  if your brochure is to be effective.

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Make a good first impression.

• The first impressions are extremely powerful.
  Your brochure should have a professional look and
  feel.
• Don't let low quality printed products get in the
  way of your design.
• The choice of paper is important.
• Examine our wide selection of quality and luxury
  paper to help your customers choose the best
  paper for them.

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• Consider bondage as well. Saddle stitching is
  ideal for printing magazine-style brochures and
  reports.
• Perfect binding is ideal for thick brochures and
  catalogues, while Viro binding is ideal for
  manuals.
• They are all available on our website, so take a
  look and see what works best for your design.

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Make sure your content is appropriate.

• Since the copy is an essential element of your
  brochure design, it should be considered part of
  the overall design concept.
• To keep the message clear and concise, the text
  should be written with the reader in mind,
  avoiding the use of the word industry.
• Include a call to action and contact information.
  
• If you intend to bring traffic to the website,
  you can also include a QR code in addition to the
  website information.

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Use only high-quality images.

• Help your client choose the right image.
• If they do not have any good photos of themselves
  and do not allow for a budget shoot, then you
  have to stock photography.
• If so, help your client choose the right image.

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Keep it simple Stick to what works.

• Brochures with good, clean design and clear,
  concise copy that people want to read produce the
  best results.
• Take a look at our website for many great ideas
  and examples of effective brochures, paper
  options, and binding options, or contact our
  experienced print team today.