How to Write an SEO-Friendly Blog Post

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How To Write anSEO Friendly Blog Post
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SEO Friendly Blogs

• SEO friendly blogs focus themselves around a
  keyword. You have to make sure the keyword is in
  several parts of the post. At least, in the
  headers and, if possible, in the paragraphs. The
  Google crawlers, while looking for a particular
  keyword, read through the headers first and then
  the blog. The posts with higher usage of the
  keyword get chosen as the top search result. So,
  make sure your title, as well as the headers, use
  the keyword.

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Keyword Research
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• Before you start writing, you have to do keyword
  research.

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• What do you want to tell your readers, or which
  central question do you want to answer? Whats
  the purpose of your article? And what do you want
  your readers to do at the end of the page? Write
  down the answers to these questions before you
  begin and think about the search intent someone
  may have. An easy way to get an insight into this
  is by looking at the search results for the
  search term you want to rank with.

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Think before you Write
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• Before you start, think carefully about the
  message of your piece.

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• A well-optimized blog post with great quality
  content has more chances of ranking higher in
  search while a well-optimized blog post with not
  so good content has limited chances of achieving
  high Google rankings.
• In other words, you shouldnt expect a blog post
  to rank high just because you followed the steps
  to make it SEO-friendly.
• Its the combination of good content and good SEO
  (including Off-Page SEO) that will push a blog
  post to the first pages of Google.

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SEO Optimiseddoes not necessarily have a great
content
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• The quality of the content is one of the most
  important factors when evaluating a blog post,
  but its not the only one.

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• If you want to dominate the search results,
  youll have to figure out which words your
  audience actually searches for. These are the
  topics you should write about and the keywords
  you should use in your text.
• When youve done your keyword research and have a
  list of focus keywords to write about, its time
  to get on with writing. 

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Craft the title and URL
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• The next step is to decide about the title of
  your blog post and the URL.

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• Writing a good and interesting title is a very
  important step for SEO purposes and
  user-friendliness. It includes your target
  keyword (but not keyword-stuffed). It accurately
  describes the content of the blog post. It is
  interesting to make users click your entry when
  displayed in the search engine results pages.

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Headings
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• A well-optimized blog post has optimized headings

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• There is only one h1 tag on the page  Which is
  usually the same as the lttitlegt of the post,
  although it doesnt have to be the same.
• Use headings in a hierarchical mode The title
  of the post is the h1 tag and then the main
  sections should have an h2 and the subsections an
  h3.

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Add links when it makes sense
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• Whenever you write a new piece, try to associate
  it with already published blog posts on your
  blog, by adding internal links.

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• Internal linking is a very effective and easy to
  follow SEO technique that has a number of
  benefits
• It helps search engines discover new pages on
  your website when crawling a page, search
  engine spiders will follow any link (that doesnt
  have the nofollow attribute) and add it to their
  index (if it does not exist).
• Its another way to give search engines a big
  hint on what a page is about
• Its a great way to give users an option to click
  a link and read more about a topic.

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Optimize the Length of your article
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• Make sure your blog posts have a minimum of 300
  words but keep the length of your article
  balanced.

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• Google likes long articles, however, if your
  article is too long it can scare users away. I
  would advise to only write long articles when you
  know youre a skilled writer. Its asking a lot
  of your visitors to read your entire post when
  its lengthy. 

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Let other people read your post
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• Before publishing your post, make sure to let
  someone else read it first.

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•  Ask them whether they understand the main
  concept of your post and invite them to correct
  any typos and grammatical errors. This can help
  you by providing an objective view of the
  readability and attractiveness of your text. If
  you have someone in your team who happens to be
  an expert on the topic youre writing about, make
  sure to run your post past them. That way they
  can check whether youre covering everything you
  need to and give suggestions to make your post
  even better.

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Add content regularly
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• Regularly adding new blog posts to your website
  tells Google that your website is alive.

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• This is important because if your site isnt
  active, Google will crawl it less often and this
  might negatively affect your rankings. But dont
  just post for the sake of posting. Make sure that
  everything you post is high-quality content
  informative, well-written articles that entertain
  readers and fit their search intent.

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Optimize Meta Data
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• Optimize page titles and meta descriptions

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• Make sure not to forget in adding optimized meta
  descriptions and page titles. Add target keywords
  and make sure to stick to the number of
  characters. 65 characters for page titles and 155
  characters for descriptions

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• If you follow the above helping steps and
  optimize your blog, your blog should stand out.
  Make sure you have a good title, headlines and
  relatable content for the users.

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Thanks!

• Looking for Toronto SEO services?
• info_at_growme.ca
• 855 547-6963
• www.growmemarketing.ca

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