5 Common PPC Advertising Problems & Ways to Fix Them

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2
5 Common PPC Advertising Problems Ways to Fix
Them

• PPC advertising is the most common and powerful
  type of online advertising that is leveraged by
  digital marketers. By helping you reach the right
  audience, it brings in higher conversions leading
  to greater revenue and ROI.
• PPC advertising delivers immediate results, is
  highly rewarding and easier to scale. However,
  the path that leads to all these results is
  filled with a lot of pitfalls, traps and
  challenges.
• PPC Advertising A Challenges Galore
• PPC advertising is a general umbrella term for
  paid marketing models employed by different
  platforms (there are many). Google Ads, Bing ads,
  Twitter ads, Facebook and Instagram Ads. Quora
  and LinkedIn Ads, Promoted pins etc. each of
  these ads has its flavour of PPC strategy.

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91 40 2340 2060 / 2061
Contact_at_samskritisolutions.com
www.samskritisolutions.com
91 40 2340 2060 / 2061
Contact_at_samskritisolutions.com
3
5 Common PPC Advertising Problems Ways to Fix
Them
The learning curve of these ad platforms is
steep and it takes a lot of time for a beginner
to acclimatize and find the right PPC marketing
strategies for their business. But this happens
only after overcoming quite a few challenges that
come along the way. 5 Common PPC Advertising
Problems Ways to Fix Them As a leading PPC
agency in Hyderabad, we consult with businesses
that aim to optimize their pay per click
campaigns. More often than not there are 5 common
PPC advertising challenges every business
encounter once in a while in their PPC journey.
To make it easy for beginner digital marketers we
have listed these 5 common PPC challenges and
ways to fix them here
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Contact_at_samskritisolutions.com
www.samskritisolutions.com
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Contact_at_samskritisolutions.com
4
5 Common PPC Advertising Problems Ways to Fix
Them
1. Lower impression share Insufficient budget,
bid or lower ad rank are three common reasons for
lower impressions. Revisit your ad rank and if
that doesnt seem to be the issue, it is
imperative to adjust the bids and budget. Adding
keywords or changing keyword type to a broad
match can also boost the impressions by accessing
a new set of audiences. Marketers can also try
geo-targeting, time-targeting and device-bidding
to further increase their impression share. 2.
Lower CTR (Click through Rate) CTR is the key
metric for any ad campaign a lead generation goal
and a lower CTR is often caused by the
following 1. Lower impression share Your ads
are not reaching a sufficient audience.
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Contact_at_samskritisolutions.com
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5
5 Common PPC Advertising Problems Ways to Fix
Them
2.Irrelevant audience If the impression share is
adequate, then lower CTR is the result of your ad
reaching an irrelevant audience. 3. Bland Ad
Copy Lower CTR with adequate impressions and the
relevant audience is a result of uninspiring ad
copy that is failing to persuade users to click
on your ad. So pick the right audience and
segment the keywords perfectly to improve the
relevance of your ad. Optimize the ad copy with
strong CTA and take measures to improve your ad
rank for better impression share. 3. Lower ad
rank despite ticking all the right boxes Lower
ad rank reduces your impressions and costs you
more money than needed. If you are still
encountering ad rank issues even after adopting
all best practices then consider reducing your
keywords in the ad group and sprucing up the
account structure. Yes, more keywords may
sabotage your ad rank by reducing the relevance
of your ads.
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6
5 Common PPC Advertising Problems Ways to Fix
Them
4. Competition targeting your brand keyword
New players often target brand keywords of
their nearby competitors and this could result in
loss of traffic and leads. In case there are only
a few bids one can choose to increase the bids to
capture the audience. If that is not possible,
one can choose to reach out to Google and
obsidian the competition by using your trademark
keyword. 5. Lower conversion rates If you are
falling short of conversion rate goals even after
scoring adequate impressions and CTR, then it is
almost always the landing page that is causing
the problems. This could be the content that
doesnt provide relevant information or a
compelling offer in-line with the users
expectations.
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7
5 Common PPC Advertising Problems Ways to Fix
Them

• It also could be a poor landing page experience
  and a mismatch of ad copy and landing page
  content. Optimizing each of these aspects can
  potentially rise conversion rates.
• We are only scratching the surface with the above
  problems. Each problem will branch out into many
  sub-problems that consume too much time, effort
  and money without expert help.
• It is not common for a business to rue their
  sub-par PPC campaigns that fail to bring results
  even after spending exorbitantly high amounts of
  money.
• As a leading PPC agency in Hyderabad, we are
  often consulted by the business for PPC services.
  And we quickly resolve these issues to generate
  quick and consistent results in a short period.
• If you are a business looking for PPC services
  in Hyderabad, you can contact Samskriti Business
  Solutions here https//www.samskritisolutions.com
  /

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91 40 2340 2060 / 2061
Contact_at_samskritisolutions.com
8
www.samskritisolutions.com
91 40 2340 2060 / 2061
Contact_at_samskritisolutions.com
www.samskritisolutions.com
91 40 2340 2060 / 2061
Contact_at_samskritisolutions.com