Best CRM Tool with Marketing Automation for Email Campaign

1
Why do Organiizatiions expect Marketiing
Automatiion wiith CRM ?
2
WHAT IS CRM?
WHAT IS MARKETING
AUTOMATION?
Customer Relationship Management (CRM) is smart
technology for managing all the interactions and
relationships of organizations with potential
customers.
Marketing Automation is a software platform
designed for marketing purposes. Help
organizations to effectively market on popular
channels and automate repetitive marketing
tasks.
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Benefits of Marketing Automation
Marketing and Sales alignment
01
05
Lead scoring
02
06
Instant Messaging Marketing
Improved efficiency
03
07
Accurate reporting
Data management
04
08
Personalized marketing tactics
Scalable processes
4
Benefits of CRM solution
01
05
Better customer service
Automated Sales report
02
06
Increased sales
Centralized database of information
Improved customer retention
03
07
Managed communications with prospective leads
04 Detailed Analytics
08
Improved Customer segmentation
5
The integration of marketing automation and CRM
delivers more engaging benefits to businesses.

• The combined solution of marketing automation and
  CRM helps marketing and sales teams work as a
  unified unit. The sales team will be responsible
  for the ROI of marketing campaigns. The marketing
  team will be responsible for sales revenue.
• Communication between the company and customers
  will be improved
• during the sales and marketing cycles.
• More conversion is possible and this combined
  solution helps sales representatives to know the
  right moment to contact the prospect of lead
• Both sales and marketing teams can know the exact
  criteria for qualified leads. There will be
  transparency in the process.
• The combined solution of marketing automation and
  customer relationship management will bring
  required insights automatically The sales team
  can also get clarity of which leads to go first.

6
CRM with Marketing Automation in Email Marketing
Campaign
With an effective email marketing tool, an
organization can send a series of emails to a
number of recipients and targeted customers. An
automation solution helps organizations reach
out to valuable prospects at the right time.
Integration of CRM and Marketing Automation
makes the email marketing campaign more flexible
and convenient
7
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