Does the Future of Digital Marketing Lie in Social Media?

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Does the Future of Digital Marketing Lie in
Social Media?
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• Were a long way away from the days of Myspace.
  What once seemed like just another internet fad
  in a parade of short-lived platforms has
  practically dominated the entire web. Social
  media is bigger, broader, and more diverse than
  ever before. In many ways, it represents the
  urbanisation of the web a shift away from the
  sparsely connected world of individual web pages
  and towards larger digital communities.
• In the nearly 20 years since Facebook first
  launched its original version, social media has
  taken the world by storm. This trend has been an
  incredible boon for businesses, too, opening a
  new avenue for paid advertising and organic
  marketing. Today, social media marketing (or SMM)
  is an integral part of many online business
  strategies.

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• Will it always be that way? Is social media the
  future of the entire digital marketing space? We
  should consider why it has become so entrenched
  so quickly to answer that question.
• Why is Social Media Such a Powerful Force in
  Marketing?
• The appeal of social media is the way it enables
  connections with others. Theres always a
  conversation going on somewhere. New content
  comes across your feed all the time. Theres a
  social buzz that never stops, so you can jump in
  or out at any time and its all founded on the
  concept of sharing and communicating with others.
  Going viral on social media isnt a rare feat
  like it once was its a daily occurrence, with
  or without an internet marketing company
  involved. Now, we just call it trending.

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• Social media also provides an insight into the
  latest trends and hot topics, including
  up-and-coming trends that havent yet made it to
  the mainstream. This combination of deep social
  insight is an easily leveraged way to encourage
  users to share branded content and is an
  excellent resource for a business.
• Even small businesses can punch above their
  weight with social media and break out with viral
  content. Many new brands start on social
  platforms, building a small and fervent following
  that serves as a base for growth. The same things
  that make social media a potent force for bigger
  businesses are available to smaller companies and
  individual entrepreneurs. There are many
  possibilities, whether thats targeted
  advertising, working with influencers, or gaining
  traction organically.

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• So, does this mean social media will soon replace
  other marketing streams? Its not likely, or at
  least not yet. We do still have online lives
  outside of these platforms, after all. Older
  marketing streams, including email outreach,
  search engine marketing, and others, still have
  their value also, they can often tie back into
  your social campaigns.
• How Your Business Can Take Advantage of Social
  Media Today
• Social media is a powerful tool that businesses
  today cant afford to ignore. Going forward, it
  clearly has an impressively substantial role to
  play in the effectiveness of modern marketing
  campaigns. From Instagram and YouTube to Facebook
  and TikTok, these platforms offer one of the most
  direct lines possible to your target audience.

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• At Digital Lion, a digital marketing agency in
  Calgary, we help our clients craft innovative SMM
  strategies to target motivated users across
  platforms. Learn more about how we can help you
  tap into this opportunity starting today.

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• Calgary-headquartered Digital Lion, with
  secondary locations in Edmonton and Ottawa, is a
  digital marketing and design agency built with a
  purpose and passion to partner with its clients
  and provide first-class Web Development, Graphic
  Design, Logo Design and Online Marketing
  services. We work with clients across Canada, as
  well as worldwide, and are focused on being
  environmentally friendly and giving back to
  charities that we are passionate about. Our
  mission is to Design a Better World. Browse
  our website, follow our social media channels,
  and contact us anytime for more information on
  how we can customize a package that meets your
  needs and suits your style.