Top Content Marketing Trends You Need to Know

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ABK Digital
Marketing Agency and its services
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Introduction

• Marketing a new product or its service has never
  been easy.
• And in fact, consumer behaviors and their
  informational needs have evolved post-pandemic.
• Creating appealing content is consistently
  evolving in reaching the problems and the needs
  of the ideal client for an industry.
• With developing technologies like Augmented
  Reality(AR), Virtual Reality(VR), and Artificial
  Intelligence(AI), it has become difficult for
  marketers to keep up with the latest trends.
• While delivered perfectly, digital content drives
  awareness of your brand, encourages demands, and
  brings in deals.
• In creating content, continuously evolving
  tactics will be needed to match the new
  technologies, trends, and consumer demands.

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Topical Authority Rather Than Keyword Research

• At first, back-linking was the primary means to
  build authority. And nowadays the depth of
  expertise is considered more important.
• Google desires E-A-T Expertise,
  Authoritativeness, and Trustworthiness in
  searchable content. And this is what the
  marketers will have to keep in mind while
  creating any content online.

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Voice Search

• You must optimize your content according to voice
  search.
• Voice search is gaining sudden rise among
  consumers, and its becoming more popular every
  day. Voice search to ask questions, and clever
  marketers use their content to answer those
  inquiries.
• Voice searches are not the same as typed queries.
  On the other hand, voice searches are generally
  longer and more conversational than text
  searches. As a result, for your content to rank
  well in search engines, it must have long-tail
  keywords and phrases.
• Questions generally start with What, Why, When,
  Where, Who, and How. So, it is suggested that you
  look for sentences that begin with any of these
  words, as this will assist you to determine and
  satisfying your search objective.
• Smart speakers with the facility of voice
  response will become more popular. So, itll
  increase the number of voice searches and demand
  marketers to work on voice search SEO.

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Augmented Reality and Virtual Reality

• An estimated 90 million people used augmented
  reality in 2021.
• 3D models of buildings, 360-degrees views of
  cities, and visual storytelling skills will be
  more of a reality in the upcoming days.
• It will serve as an extraordinary content
  experience.
• The term augmented reality refers to a form of
  enhanced reality. It creates digital visuals that
  you may interact with within the real world.
• And virtual reality(VR) replaces the real world
  with a three-dimensional simulated environment,
  creating a fully immersive experience. Both of
  them use sensory gadget technologies to alter
  their surroundings.

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Write for a Specific Target Audience and Not
Search Engines

• Previously, ranking high on Google was easy by
  stuffing multiple high-ranking keywords into a
  poorly-written article. So how to create
  compelling, value-driven content?
• You can do this by understanding your audience
  their intention. Provide the audience with
  tailored quality content which fulfills their
  intended search. Thus, create content that
  addresses their pain points and satisfies them.

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Mobile-Centered Content Marketing

• All the marketing content created is customized
  as per the need. May it be websites, social media
  platforms, or devices. But the most engaging
  platforms are on mobile devices because no matter
  what, each person can be approached as each
  carries one.
• Google has commenced mobile-first indexing on 1
  July 2019.
• The term mobile-first indexing relates to
  indexing and ranking that considers mobile
  devices.
• Google mostly uses the mobile version of the
  content. In the past, the search engine mostly
  considered the desktop version of the pages
  content for determining the relevancy of a page
  to a users query.
• Because the majority of Google Search users
  access the service using a mobile device,
  Googlebot will increasingly crawl and index pages
  using the smartphone agent.
• Now, if a search engine like Google can optimize
  its indexing according to major mobile devices,
  websites and content marketers must optimize
  their content accordingly.

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Video Marketing

• The most commonly used form of content marketing
  is video marketing. I am in consumer response.
• 60 of marketers believe that video marketing is
  the most influential way for consumers.
• 30 of marketers believe that video is more
  important than a website.
• The visual presentation is eye-catching. It grabs
  the consumers attention and makes a deeper
  connection. How?

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SEO Trends Cannot Go Out of Digital Marketing
Trend

• Most marketers will continue to strive to gather
  high-quality SEO in their content to beat the
  competition.
• Investing essentially in keyword research and a
  fool-proof SEO strategy should be your first
  point of action as a content marketer striving to
  stay ahead of the competition in the coming year.
• There are more than 3 million content consumers
  on the internet, so optimization for search
  engines will exist.
• To stay at the top of the search engine rankings,
  you can use long-tail keywords, key phrases, and
  specifics niches.
• Your content must align SEO tools, PR content,
  and thought leadership in the same way that
  inclusive marketing does. The alignment of your
  content will help you stand out in your sector
  and develop a more genuine brand.

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• The most crucial aspect of your SEO strategy for
  2022 is getting the keywords right. Consider your
  buyer personas and what topics they could be
  looking for. 
• Here are some resources for finding the proper
  keywords for them
• Ahrefs SEMrush Ubersuggest Google Keyword
  Planner SECockpit Moz KeywordTool.io

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Open Usage Of AI in Content Marketing

• Artificial Intelligence is on the beginning level
  yet its commencement has impacted the world.
• Generative Pre-trained Transformer 3 is an
  autoregressive language model that uses
  techniques to produce human-like text for
  response.
• This will influence content marketers because it
  will allow them to develop content on a large
  scale. And this will speed up the task of content
  creation using AI tools especially chatbots in
  2022.
• Also, the internet could be flooded with tons of
  AI-generated content where authentic and better
  would be harder to find.
• As a lot of content will be created, so the
  competition will lead to game-changing
  challenges. And thus it will involve creating
  content for emerging platforms such as chatbots,
  micro-content, and content curation.

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Industrially Personalized Content

• Personalization is vital nowadays.
• Hyper-personalization is a data-driven marketing
  strategy that considers a customers needs,
  wants, and buyer persona. The key to content
  marketing success is identifying your target
  audience and personalizing your material to them.
• Understanding the needs of the client and why
  they might want to contact your company in the
  first place is necessary for creating relevant
  content.
• Marketers will need to be more creative with
  their content and how they use the tools at their
  disposal to create more.
• Much of online marketing is dependent on the
  online presence of customers.

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Importance Of Content Marketing

• According to 81 of respondents, content
  marketing is the most important business strategy
  for their company. (Content Marketing Institute)
• 70 of respondents value content quality over
  quantity. (Point Visible)
• According to 51 of businesses, upgrading
  outdated content has proven to be the most
  effective strategy. (SEMrush)
• 75 of marketers planning to increase their
  content marketing budget for 2022. (Content
  Marketing Institute)
• Content marketing costs around 60 less than
  traditional marketing. (DemandMetric)
• Your content gives face, voice, and name to your
  brand.
• No marketing tactic builds trust with an audience
  like the content.
• The importance of content marketing can be
  observed from the valuable, relevant, and
  high-quality answers for the consumers.

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Benefits of Content Marketing

• It affects ranking in search engines.
• Organic traffic is increased on your site.
• Well-guided content gives conversions into leads.
• Awareness of your brand is increased.
• 72 of content marketing teams regarded
  How-to manuals as one of the best traffic
  drivers. (SEMrush)
• 70 of marketers convey that content marketing
  aids to educate the audience.
• 60 of marketers confirm that content posting
  builds loyalty with existing clients. (Content
  Marketing Institute)
• Overall lower cost maintenance and gives a higher
  ROI.
• A higher ranking on search engines engages heavy
  traffic, which is the benefit of content
  marketing.

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Conclusion

• Consumers are always searching for interesting
  content that isnt just lists and instructions.
  As a result, you must generate material that will
  capture their interest and hold their attention.
• To promote engagement in 2022, brands and content
  marketers will use interactive tools like memes,
  GIFs, and AI tools. Theyll also use interactive
  material such as quizzes and Infographics to get
  their message through to customers.
• Consider incorporating these factors into your
  approach if youre a content marketer planning
  your content schedule for 2022.
• These are some of the most important content
  marketing trends for 2022 and beyond. Keep up
  with the latest content marketing methods to not
  lose the interest of your consumers.

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