Top 5 NFT Marketing Strategies: Your Complete Guide To NFT Success In 2022 (1)

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• Top 5 NFT Marketing Strategies Your Complete
  Guide To NFT Success In 2022

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• This blog is a comprehensive guide explaining how
  to create a fool-proof marketing plan for your
  NFT project in 2022 and how an experienced NFT
  marketing agency can help you with the
  same.  The craze around NFTs is through the
  roof at the moment. NFTs are the hottest topic
  that is trending across all conversations, with
  popular celebrities like Snoop Dogg, Eminem, and
  Paris Hilton having launched their own NFT
  collections. In 2022, every popular financial
  media outlet and wealth guru is talking about
  NFTs and how these are being traded for millions
  as the world slowly moves towards a decentralized
  economy. However, it is important to note that
  not every NFT becomes a hit. While there are
  collections like Bored Ape Yacht Club and
  CryptoPunks, which have been super successful,
  there are many projects that have gone bust. And
  the biggest difference maker between the
  successes and failures is a solid marketing
  plan.  

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NFTs A Quick Overview 

• Before we delve deeper into the NFT marketing
  strategies, lets have a quick look at what NFTs
  are and how the technology that powers them
  works. NFT stands for non-fungible token.
  Simply put, NFTs are digital assets that are
  irreplaceable and unique to their core. All NFTs
  are part of a blockchain. Smart contract
  technology gives creators actual ownership of
  these assets. These assets cannot be interchanged
  or distributed. The higher their demand, the
  higher the value of an NFT. 

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Why Is An NFT Marketing Strategy Crucial To
Promote Your NFT Project?

• A well-planned-and-executed NFT marketing
  strategy can give your NFT project several
  advantages  
• Although the sky is the limit when it comes to
  the selling prices of the most successful NFTs
  (in October 2021, a CryptoPunk sold for 532
  million!), not all NFTs enjoy the same success.
  With the extreme competition and a large number
  of options available in the NFT market today, a
  fool-proof marketing strategy is the only
  differentiating factor that can help you stand
  out.   
• An NFT marketing strategy helps new creators to
  reach out and engage with a large audience,
  giving them a chance to promote and establish
  their brand. It helps the NFT creator bring
  peoples attention towards their project and
  build their brands identity on sound footings.
  For instance, Doge, a popular NFT centered around
  a viral meme, sold for nearly 4 million in June
  2021 due to the hype created around it by an
  unmatched marketing strategy.  
• Another significant reason to invest in NFT
  marketing is to educate your target audience
  about your offering and the technologies involved
  in it. As per the stats, more than 70 of
  Americans still dont know what an NFT is or how
  it works. Therefore, an effective NFT marketing
  campaign will not only spread awareness about
  your project but also engage with a global
  audience that is eager to support new and
  emerging technologies.  

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Top 5 NFT Marketing Strategies

• 1. PR Strategy 
• A dedicated PR strategy must be one of the
  foremost elements of your NFT marketing campaign.
  The key objectives of any good PR strategy
  include positive outreach, engagement, and
  establishing a connection with your target
  audience. By getting featured on the right media
  publications and press, you can reach millions of
  people in the NFT space. It will let you
  communicate and engage with your readers in the
  most compelling way.   
• Digital Nod is the worlds leading agency when it
  comes to PR and marketing for NFT and crypto
  brands. We have helped hundreds of NFT startups
  get published in top blockchain media outlets and
  crypto blogs, like Bitcoinist, ZyCrypto,
  CoinTelegraph, NewsBTC, AmbCrypto, and more. Such
  publications have millions of dedicated readers,
  and getting featured in them can make your
  project stand out amidst the ever-growing
  competition.  
• Moreover, the foremost step for any startup to
  outshine its competitors is to establish its
  brand identity. If you are a new NFT company,
  getting your brand featured on such prestigious
  news outlets will help you establish authority in
  your niche and maintain a strong presence in the
  market.  

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• 2. Twitter Marketing 
• Social media is the most powerful tool for
  engaging and communicating with specific and
  targeted communities in todays world. The
  highest percentage of social media users in the
  US are aged between 18 and 29. And interestingly,
  almost 23 of millennials in the US are actively
  involved in NFT trading and collecting. Hence,
  its clear that the majority of your target
  audience who would be interested in your NFT can
  be found on social media platforms. Twitter is
  the go-to social media platform for the entire
  NFT community today. It is where everyone talks
  about trending and upcoming projects. Therefore,
  identifying, targeting, and connecting with the
  right audience here can prove to be an excellent
  marketing strategy in 2022.  If youre
  wondering how to connect with the right audience
  on Twitter, Digital Nod can help. Through our
  Twitter DM service for NFTs, we can help you
  reach out to 250,000500,000 interested Twitter
  users with your marketing pitch directly through
  DMs. We do this by leveraging our years of
  expertise, targeting, and copywriting skills. Our
  reliable Twitter DM marketing solutions have
  already helped several new NFT brands generate
  significant brand awareness and create a buzz
  around their projects. Additionally, getting
  both your NFT brands and its founders accounts
  verified on Twitter can also help you add another
  layer of credibility to your project and generate
  more trust among your potential investors or
  buyers. You can easily achieve this with Digital
  Nods quick and effective Twitter verification
  service. 

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• 3. Influencer Marketing 
• Influencer marketing is one of the
  fastest-growing trends in the digital marketing
  world today, with product placements and
  endorsements by social media influencers playing
  a critical role in promoting a product or
  brand.  
• These public figures have a massive following on
  social media, and the younger audienceswhich is
  the target group for most NFT projectsgenerally
  look up to them. Hence, it makes the most sense
  for businesses targeted towards the youth to
  partner up with influencers to promote their
  products. And like any other industry, the NFT
  community has its own influencers, such
  as OhhShiny, DeeZe, and Farokh. Reaching out to
  relevant NFT influencers and establishing
  professional relations with them to create
  compelling content around your NFT project can
  bring some serious attention to it. 
• The results may not be as quick as with some
  other marketing and PR strategies. Yet, working
  with the right influencers to promote your NFT
  brand is one of the most productive techniques
  you can use to bring in traffic and followers in
  the long term. 

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• 4. NFT Listing Listing your NFT project on
  popular NFT marketplaces can be highly
  beneficial, especially if the goal of your
  project is to sell your NFTs. This will boost
  both the credibility and value of your project at
  the same time. Some of the most popular NFT
  marketplaces have thousands of daily visitors.
  So, if you list your NFTs here, you will have a
  much better chance of capturing the attention of
  a large audience.  Some of the most popular
  marketplaces for listing your NFTs and digital
  art in the current market include OpenSea, Rarible
  , Nifty Gateway, and SuperRare. 5. Content
  Marketing Content has always been one of the
  most impactful mediums to market a product or
  service, whether it be to increase a brands
  visibility to the general public or make a direct
  sale. And 2022 is going to be no different.When
  it comes to NFTs, there are different forms of
  content marketing strategies that a brand can
  adopt, such as blog posts, video content,
  infographics, and more, which can be posted on
  relevant websites and platforms. Moreover,
  posting valuable content related to your niche on
  community-based platforms like Reddit and Quora
  is another excellent way to promote your NFT
  project to the right audience. 

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Benefits Of Hiring A Professional NFT Marketing
Agency

• As an NFT creator, marketing may not be your
  greatest strength, and many new NFT projects
  struggle with the fundamental question of where
  to get started when it comes to marketing. As
  such, outsourcing your branding requirements from
  a professional NFT marketing agency could be a
  wise move with many advantages ? No need to
  build a dedicated team  The most significant
  benefit of partnering up with an NFT marketing
  firm is that you dont need to go through the
  hassles of finding, assembling, and hiring
  skilled individuals to build a marketing team
  in-house. You can leave it all on the
  professionals while you focus on what youre best
  at. ? Proven skills and expertise A
  professional NFT marketing agency of repute has
  all the necessary tools and skills needed to
  promote a new project to its full potential.
  Using tried-and-tested techniques that produce
  real-time results, such agencies enable you to
  engage with the maximum number of users and
  create the loudest buzz within your
  community. ? Exclusive marketing tools and
  extensive network Another substantial advantage
  of working with an NFT market agency is the ready
  access to all the exclusive digital marketing
  tools and information you can get, which are
  either very expensive to buy as an individual or
  too complex to use on your own. Moreover, such
  agencies have established connections within the
  industry, which they can easily leverage to make
  your brand more visible to a larger
  audience.  ? Cost-effective Contrary to the
  traditional belief, hiring a professional NFT
  marketing agency is much more cost-effective than
  handling all the individual advertisement and
  promotional requirements yourself. Instead of
  spending separately on assembling a marketing
  team, buying dedicated tools, and creating
  content, you get an all-inclusive package at very
  economical rates.  

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Conclusion

• The NFT technology has proved its immense
  potential and relevance to multiple industries,
  and we can safely say that NFTs are going to be a
  big part of the worlds financial future. In
  fact, the hype around NFTs is only expected to
  increase in 2022 and beyond.  With the
  exponential rise in the demand for NFTs, the
  competition in this space will also increase, and
  so will the need for good NFT marketing
  strategies. Following the trends mentioned in
  this blog while creating your marketing strategy
  will help put you on the right footing to take
  the lead ahead of your competitors. Moreover, if
  you feel like you need professional help to
  market your NFT project, dont hesitate to reach
  out to the 1 NFT marketing agency in the United
  States Digital Nod.