A Brief Guide to Programmatic Advertising

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A Brief Guide to Programmatic Advertising
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• Few people are familiar with "Programmatic
  Advertising." Do you know it is a true
  game-changer for Paid Ads? It has solutions to
  several issues related to paid ads. As per stats,
  the worldwide Programmatic Ads spending touches
  129 billion, which reflects businesses have
  started indulging in it. Do you want to zero
  down on Programmatic Advertising or its
  strategies? Lets dive in!

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What is Programmatic Advertising?

• Programmatic Advertising is a procedure of
  automation in buying ads to assist brands with
  efficient user targeting and high reach.
• Till now, Media Buying has been performed via a
  manual process where first we research placement
  opportunities, price negotiation, make ad
  purchase, and manually track performance. With
  Programmatic advertising, all these steps can now
  be performed with automation using algorithms and
  insightful data.
• Few of the globally-recognized Programmatic
  Advertising are as follows

• Microsoft Advertising
• Amazon Advertising
• Google Advertising

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How does Programmatic Advertising work?

• Programmatic Advertising basically works through
  artificial intelligence. It helps to analyze an
  audience's behavior to estimate how likely they
  are to convert.
• Meanwhile, programmatic ads service providers
  collect data and use it to target ads more
  efficiently than humans.

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Different Types of Programmatic Advertisings

• Here are, primarily Programmatic Advertising
  categorize into three types

• Programmatic Direct

• Real-time Bidding

• Private Marketplace

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• Increase Transparency

• Encourage Better ROI

Key Benefits of Programmatic Advertising

• Here are core benefits associated with
  Programmatic Advertising

• Target particular potential audience

• High Reach

• Improve Speed

Are you not already using Programmatic
advertising? Now is the time to kick-start!
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Cogniter technologies A leading Digital
Marketing Agency

• Cogniter Technologies, a profound name in leading
  digital marketing company, offers high-end
  digital solutions, including Programmatic
  advertising. For 18years in the industry, the
  company backed by a seasoned team of marketers,
  well-versed with the latest trends and know how
  to satisfy your expectations.
• So, what are you waiting for? Share your
  objective get started with Cogniter Experts
  today.
• Dont hesitate visit us anytime at
  www.cogniter.com/.

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