The History Of Electronic Shelf Price Tags

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The History Of Electronic Shelf Price Tags
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If you still use the traditional paper labels in
your retail business, it is about time you gave
electronic shelf price tags a try.  The
electronic labels have been around for a while,
and there is actually more to them than some
retailers think. If implemented properly, the
electronic labels can help cut labor costs, make
your retail business more environmentally
friendly, they can work with your eCommerce
channel, they can ensure better communication
with shoppers, promote optimized pricing and also
give promotional opportunities.
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This new style of in-store pricing originated way
back, in the early 90s. The original electronic
shelf labels made use of a liquid crystal display
that is similar to that of a calculator. The
problem with these original ESLs is that they
were limited in the types of characters that they
could display, so they were primarily used for
only showing the price. Another challenge is that
it took more time to upload prices to the ESL,
and they used infrared communication for
transferring transfer the data.
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The later generations of the ESL technology made
use of electronic paper or electronic ink which
gives the labels the effect of having actual pen
on ink. Apart from using infrared communication,
these ESLs could also be used with more modern
and effective radio communication, which was an
added advantage.
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The modern electronic shelf price tags make use
of only e-paper displays and radio communication.
The good thing about these labels is the fact
that they display a whole lot more than just the
price of a product. Moreover, they also integrate
with other modern retail devices, such as digital
signs, camera surveillance, and foot traffic
counters, etc., something that allows you to gain
a wealth of insight into your stores
performance.
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For more information on electronic shelf price
tags, visit our website at https//solumesl.com/