Importance Of Qualitative Research in Healthcare - PowerPoint PPT Presentation

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Importance Of Qualitative Research in Healthcare

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Qualitative research is an approach in research which leverages open-ended communication to identify and study patterns in thoughts, feelings, and experiences of individuals in relation to a specific inquiry. – PowerPoint PPT presentation

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Title: Importance Of Qualitative Research in Healthcare


1
Importance of Qualitative Research in Healthcare
  • Qualitative research is an approach in research
    which leverages open-ended communication to
    identify and study patterns in thoughts,
    feelings, and experiences of individuals in
    relation to a specific inquiry. Even though
    qualitative research is not based on statistical
    estimations and numerical data, it does provide
    many benefits in a research exercise, such as
    eliciting rich responses and detailed
    descriptions from the respondents. Qualitative
    research is considered a human-centered approach
    of studying phenomena and can be incredibly
    beneficial in healthcare market research,
    especially in developing health strategies and
    solutions designed to improve patient
    satisfaction. In this blog, we are going to
    discuss the importance of qualitative research in
    healthcare with a focus on patient care.
  • What makes Qualitative Research Crucial in
    Healthcare Market
  • The significance of qualitative market research
    for the health industry can be understood through
    some of the following advantages
  • Qualitative research can provide real time and
    detailed insights based on the thoughts and
    emotional responses of the target group.
  • Compared to quantitative research, qualitative
    research can assist by providing granular
    information like attitude (change in attitude),
    perception and speculations of the target group
    rather than data in the form of numbers.
  • Qualitative research can help provide more
    content based on the customers interactions with
    their products and services for the creatives,
    marketing teams and digital healthcare payers and
    providers.
  • The Challenging Aspects of Qualitative Market
    Research in the Healthcare Industry
  • There are many qualitative research methods at
    the disposal of a researcher, including in-depth
    interviews, ethnography studies, and focus
    groups, however, the successful utilization of
    these methods depends on the researchers
    ability to capture and record responses, lead
    discussions, and interpret data. Apart from the
    issue of subjectivity, the use of qualitative
    market research in the healthcare industry is
    also challenging because of the following
    reasons
  • Lower number of respondents compared to
    quantitative research which can raise sampling
    concerns
  • Difficulties in finding a statistical balance to
    the target sample size
  • Trouble in the identification of the research
    problem and development of research questions
  • Difficulty in forming study group or samples

2
  • Problems in extraction of actionable outcomes
    relevant to the research objectives, such as
    improvements in patient care.
  • How to Tackle the reliability question
  • Many health industry players tend to question the
    usability of qualitative methods in healthcare
    market research due to the subjective nature of
    the data that is collected in the process. Unlike
    structured methodology followed during
    quantitative research, qualitative research
    relies on the researchers interpretation of the
    data that is collected. But this should not be
    the reason to forgo an opportunity to collect
    rich data that can be used for purposes such as
    exploring patients lived experiences. The
    problem of reliability in qualitative research
    can be solved by making the right selection of
    key opinion leaders and experienced interviewers
    and decision-makers to design and conduct the
    research study.
  • Final Word
  • Qualitative research in the healthcare industry
    is greatly beneficial for stakeholders in the
    healthcare industry including healthcare
    providers and payers to develop product and
    service strategies that actually meet the
    patients and customers needs. If you too are
    searching
  • for healthcare market research services to get
    actionable data to modify existing and create new
    and efficient health care solutions, then
    partner with Unimrkt Healthcare, one of the best
    healthcare research companies in India that offer
    a range of qualitative methodologies to conduct
    in-depth research in the healthcare market. To
    learn more about our healthcare market research
    services, call 91-124-424-5210 or
    91-9870-377-557. You can also
  • email sales_at_unimrkthealth.com.
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