Top 5 Reasons Why Social Media Optimization (SMO) Is Important To Your Business Growth

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Top 5 Reasons Why Social Media Optimization (SMO)
Is Important To Your Business Growth
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Top 5 Reasons Why Social Media Optimization (SMO)
Is Important To Your Business Growth
Experts consider Social Media Optimization (SMO)
the new wave of online marketing. They concluded
this result after analyzing the social networks
and their widespread usage. Social media is more
than just a platform to converse, chat, or share
photos and videos. These networks feature online
marketing strategies used by small and huge
businesses across industries. Social Media
Optimization is a perfect mix of SEO and social
media, because of which its benefits are
manifold. This marketing strategy gives a
visibility boost to your business website across
networks.
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Is Social Media Optimization (SMO) Worth The
Investment?

• To understand why an investment in SMO is worth
  the effort, let us look at some figures and
  statistics.
• The Facebook user base has reached more than 1.71
  billion people worldwide.
• Over 1 billion people are on YouTube.
• 70 of the internet population also uses social
  media.
• Around 200 million users join social networks
  annually.
• 83 of Fortune 500 companies use Twitter, while
  the rest use Facebook.

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Social Media Optimization (SMO) Benefits for Your
Business
SMO increases brand or product awareness through
social media channels and communities. It drives
traffic to a website and improves its organic
search results by using multiple elements. This
methodization aims to get unique visitors to the
website content. So, the question is - why is SMO
important for your business growth? We list the
top five reasons why SMO is necessary for your
business.
1. A strong presence on the web
SMO ensures a strong presence for your business
and establishes the brand's internet authority.
It introduces individuals to your business
website and helps improve brand visibility.
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2. Increase in the reach SMO provides an
opportunity for your business to reach out to its
niche audience. It allows you to position the
brand to the users or customers on their terms.
Your customers can reach out to you anywhere and
anytime with accessibility through video or audio
calls and messages. 3. Drive more traffic SMO
is one of the best sources for traffic
generation. The best part about SMO is that it
drives the traffic without extra investments. The
social media channels will allow your business to
reach customers worldwide.
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4. Used for lead generation Social media is
responsible for creating a buzz or branding.
However, it is now increasingly used for lead
generation. For the unversed, lead generation
refers to attracting prospects to a business and
increasing their interest through various means.
If your business taps into the social media
channels, it can significantly transform the lead
generation campaigns.
5. Improvement in search engine ranking SMO
efforts can help improve the ranking of your
business website on search engines. Nowadays,
search engines acquire data through social media
channels and show them the search results. That
is why SMO has gained prominence among businesses
and marketers.
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Conclusion Businesses must make their content
relevant and shareable to make the most of social
media optimization (SMO). Their rankings will be
better in search engines based on the quality of
content. It will lead to a massive social media
presence and drive traffic to the business
website. Are you looking for a social media
marketing company in Pune? Choose TTDigitals and
scale your business with the most necessary
social media tools. It is the best digital
marketing company in Pune to help you grow your
business further through relevant marketing
strategies.