The Importance of Packaging Design

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Pune Mumbai London An ISO 90012008 Company
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The Importance of Packaging Design
Pune Mumbai London An ISO 90012008 Company
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Packaging design is one of the most powerful
marketing mediums which is still surprisingly
underestimated by many companies. It can be your
24x7, 365 days lasting medium of advertising on
retail shelves though it continues to be a low
priority for many brands. The packaging design
and materials used in the packaging work together
in creating a perception in the minds of
consumers regarding the product's quality.
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• Packaging design is an extremely critical facet
  of marketing and needs to be a priority of any
  brand. Packaging design is a medium to highlight
  a products unique selling (USP) while conveying
  the brand identity. Unique packaging design not
  only permits the product to stand out from the
  crowd but also contributes to the brand
  identity. Evoking the right emotions is an
  essential part of an effective marketing
  strategy. Packaging design is an obvious medium
  to evoke emotions in prospects. Packaging can be
  considered the promise of the brand about their
  product and adds to the brand experience of
  consuming the product.

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Some of the latest trends inPACKAGING DESIGN
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Some of the latest trends in PACKAGING DESIGN

• 1. Use of illustrations collagesThe use of
  hand-drawn elements is one of the most popular
  trends in packaging design.

2. Increased use of gradients The use of
Gradients are a simple and practical way to add
colour and texture to simple designs. The use of
gradients in packaging design is a major trend in
the industry.
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Some of the latest trends in PACKAGING DESIGN

• 3. Use of unconventional typographyTypography
  is by itself an art form. Choosing the right font
  is crucial to brand communication. The use of
  unconventional typography in packaging design is
  trending with unique fonts and experimental,
  stylized text that gives your packaging an edgy
  and potent look.

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Some of the latest trends in PACKAGING DESIGN

• 4. Use of handmade handcrafted designs
• The Handcrafted Look is trending in the world
  of packaging design. An increasing number of
  customers are preferring brown craft paper with
  plain white or black printing. Shiny packaging is
  declining in popularity and the world of the
  slightly unpolished Handcrafted Look is here.

5. Introduction of sustainable packaging As
people become more aware of the environmental
impact of packaging, many businesses are placing
more importance on the use of sustainable,
reusable and recyclable packaging. Fewer plastics
and other non-degradable materials are being
used, with an increased focus on sustainable
packaging.
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Some of the latest trends in PACKAGING DESIGN
6. Deployment of value-engineered packaging This
trend entails making the most of a products
packaging by reducing waste, maximizing space,
and making the packaging functional in design.
This trend is basically about using every part of
a products packaging for the most functionality
whether for storage and shipping, repurposing
and reusability, or advertising your brand.
7. The advent of personalized packaging As
personalized marketing has taken over in the
digital arena, it has also become a hot trend in
packaging design. Many companies are now
personalizing colours, visuals, and even special
messages for clients in their packaging design.
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It is necessary for B2C businesses to understand
how their packaging design represents the entire
brand. It not only informs about the contents but
is also an extension of the brand. While
packaging design may not seem as important for a
B2B company, it is still highly recommended to
invest in it. There are both short and long-term
benefits of investing in high-quality packaging.
From improving the client experience to
establishing the branding of your company - great
packaging design does it all!
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How can Interics IN-BRANDS help?
With the requisite market research and design
intelligence, Interics IN-BRANDS creates
effective packaging designs that convey the brand
promise and benefits in rigmarole-breaking design
thats aesthetic, practical and unique. From
brand naming and label design to structure design
- our Packaging design process helps your product
develop your brand to stand out to your clients,
and create memorable experiences for them.
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About Interics IN-BRANDS
Interics IN-BRANDS is a division of Interics
Designs, a branding agency in India with more
than 30 years track record as a design agency,
brand launch agency, and packaging design company
India. We have an admirable portfolio of clients
for brand positioning strategy, startup branding,
corporate identity program in India, product
launch strategy, creative packaging design,
spatial branding, cohesive Integrated Branding
and much more.
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An apt example of a well-executed branding and
packaging design project by Interics IN-BRANDS
Client Octagon Foods LLP Brief
background Octagon Foods is an agribusiness
company engaged in the business of edible oil and
nutritious food products. With their years of
experience in the field of food grains edible
oils, Octagon sought to leverage its expertise
and transition from its purely B2B business model
into the retail market by launching a branded
range of Meal Essentials products.
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Approach To differentiate Octagon from the
competition, Interics positioned it as a
progressive, holistic agri-foods brand delivering
high-quality, pure food essentials packaged with
expert care while creating collective well-being
through the value/supply chain. Interics proposed
to create the brands value perception by
bridging the business legacy and philosophy with
modern nutritional awareness and needs, in the
consumers mind. SarvPure- Pratha Shuddhta Ki
reflected the Brand Motto and guided the brands
unique visual expression combining authenticity
and rootedness with contemporary design appeal
that was resonant with consumer aspirations.
An apt example of a well-executed branding and
packaging design project by Interics IN-BRANDS
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An apt example of a well-executed branding and
packaging design project by Interics IN-BRANDS
Solution areas Conducting an exhaustive brand
naming exercise and finally arriving at a brand
name that conveys the pure journey of the
products from farm to kitchen. The purity aspect
was also eloquently expressed in a Hindi tagline,
designed to resonate with their TG.
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An apt example of a well-executed branding and
packaging design project by Interics IN-BRANDS

• Solution areas
• ? Developing a strong and resonant visual
  identity for the brand.
• ? Developing a comprehensive packaging design
  strategy for the complete range of products.
• ? Building a robust information architecture and
  packaging design based on brand identity, visual
  language, colours, typography, imagery styles,
  product descriptors, and other brand properties.
• ? Developing innovative expressive packaging
  designs that conveyed the brand story and
  differentiated product value for the various
  offering segments in the SarvPure portfolio.
• ? Designing content-rich marketing collateral
  such as websites, brochures, point-of-sale
  material, etc. for an effective, synergistic
  retail launch.

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Outcome SarvPure was recently launched in
regional markets. The initial impact of the
carefully thought out brand with clutter-breaking
design is testimony to the desired appeal and
forthcoming growth of the brand.
An apt example of a well-executed branding and
packaging design project by Interics IN-BRANDS
Visit www.intericsdesigns.com to find out more
about our Packaging Design and Branding services.
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Connect with us

• 020 4106 2614 91 8744819236

www.intericsdesigns.com