Digital Asset Management System: How it ensures the Success for Your Brand?

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Digital Asset Management System How it ensures
the Success for Your Brand?

• Digital Asset Management (DAM) system is
  specifically designed to create organizational
  transparency by offering a clear and
  comprehensive view of the companys digital
  assets. The features and capabilities of a
  Digital Asset Management system have forced
  all-size enterprises to implement it into their
  business operation to gain a competitive edge in
  todays market.
• This article elaborates how DAM solution plays a
  key role in providing success to a brand in
  todays heavy competitive market.

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What is a Digital Asset Management (DAM) system?

• Digital Asset Management (DAM) software is a tool
  that helps all-size enterprises to store, manage,
  enrich, and share their digital assets from a
  centralized location. The Digital Asset
  Management system can be in any size and shape
  depending upon the needs of the enterprises.
• Over the years, the Digital Asset
  Management system was used to store and share
  up-to-date documents/files to many several
  organizations. But in the recent past, the DAM
  solution was purposefully introduced in business
  operations to improve the ROI of business and to
  strengthen the brands name presence online.
• Apart from just storing and managing the digital
  assets of an enterprise, digital asset management
  systems play a major role in cutting operational
  costs, keeping every member up-to-date with the
  content, easy quick file sharing with better
  security, along with seamless integration.
• If you want to get exclusive insights about the
  DAM system and its capabilities, dont miss to
  visit An Ultimate Guide to Digital Asset
  Management (DAM).

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Benefits of Having a Digital Asset Management
system

• Brands are motivated to be innovative in their
  business operations to beat the competition.
  Integrating DAM solutions into business
  operations has become inevitable for modern-day
  businesses.
• On average, the visual and creative assets of a
  brand accumulate to more than 150 terabytes. If
  your company hasnt achieved such an amount of
  digital assets then your company has yet to reach
  a higher level and surely it will grow as time
  progresses.
• Managing such a large amount of assets,
  especially the media assets of products will be a
  hectic task, so owning a digital asset management
  system becomes necessary.
• Take a look over the benefits aspects of having a
  Digital Asset Management system

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• Centralized Database
• Easy to Find Assets
• File Conversions
•  Harmonization
• Security Encryption
• Assess Control
• Content Backups
• Crafting Strong Brand Image Presence
• Integration
• Improves ROI

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Implementing Digital Asset Management System To
Your Business
1. Be Clear With Your Requirements Before start
proceeding with the implementation process, make
sure you have clear strategic goals and what you
want to achieve with the DAM solution. By doing
so, you can be more specific on which process you
want to improve through DAM. When DAM is
implemented, it will integrate with the existing
system infrastructure completely and can be
beneficial for all the existing systems like PIM,
ERP, and CMS which handle the content. 2. Pick
Experienced Partner In considering the importance
and benefits of the Digital Asset Management
system, you need to be more cautious about
picking the right partner who provides a DAM
solution. If you opt to hire a DAM developer to
develop a customized DAM solution for your brands
then you dont need to worry but in case, of
approach, a partner for DAM solution makes sure
they provide all essential support and handle all
challenges efficiently.
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• 3. DAM Implementation
• Once you are focused on the goals of the DAM
  system at your brand, start planning for
  systematic integration of the DAM system with
  your brand. A DAM implementation is a complex
  process and it requires a more careful approach
  as it creates an impact on all the internal
  systems.
• Many brands fail while implementing the DAM
  system, by ignoring the user experiences. Brands
  must follow a flexible and agile approach for
  implementing DAM software along with monitoring
  the user experience and feedback.
• By doing so, they can reduce the complexity of
  DAM implementation.
• 4. Keep an Eye on Your Budget
• Once you are clear on implementing the DAM
  system, you need to be aware that it will require
  staff and responsibilities for getting the most
  out of the system. Right from the beginning, you
  need to be more specific on spotting all those
  requirements and plan your budget for
  implementing the DAM software.
• DAM software requires the right people with the
  right skills for better handling and to get the
  most out of it. Its better to appoint a person
  with the new designation of Digital Asset
  Manager, who can be a responsible person to get
  in touch with all aspects related to implantation
  and DAM support.

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• 5. Train Employees
• The success of the DAM solution depends upon the
  acceptance of users and employees. If they fail
  to adapt to the new addition, then yields
  benefits from the Digital Asset Management system
  become miserable. As a reminder, here are the
  lists of important benefits offered by DAM
  solution
• Optimized business operation
• Improved productivity
• Easy to find digital assets
• Easy to roll back assets to its previous versions
• First, brands need to train their employees and
  make them feel more comfortable with DAM
  software. As the DAM systems control the entire
  lifecycle of the brand content, employees need to
  be well-trained and prepared to adapt to the DAM
  system.

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Tips To Choose the Right DAM System For Your
Business

• Having multiple versions or duplicates of your
  assets will create a daunting task for management
  to get rid of those asset duplicates from the
  repository. A good DAM system will eliminate the
  asset versions and duplicate easily.
• Getting too many requests for the same asset from
  various departments clearly indicates departments
  are in need of the same assets in different
  formats. DAM solution offers assets in multiple
  types and formats according to the requirements.
• Facing hard times to have full control over
  assets indicates the failure of a brand or an
  enterprise to provide assets according to the
  needs of a consumer. DAM is an essential tool
  that offers full control over the product content
  and digital assets.
• If your brand requires to share large with other
  departments for better business operation, then
  you definitely need a digital asset management
  system for easy sharing and to create
  collaboration between teams for improving
  productivity.

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Bottom Line

• Choosing and implementing the right digital asset
  management system is a crucial task for all
  brands. Having a DAM system will be an investment
  for your brands growth, there should be more
  planning and hard work to get more benefits from
  the system in return.

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