6 Important Factors to Consider Before Hiring A Video Production Company

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6 Important Factors to Consider Before Hiring A
Video Production Company
6 IMPORTANT FACTORS
TO CONSIDER BEFORE HIRING A VIDEO PRODUCTIOI
COMPANY
When it comes to digital marketing, videos are
the gold standard today and its easy to see why.
Our consumption of video has grown - people watch
more than 1 billion hours of video on YouTube
every day. Consumers want to connect with their
favorite brands through videos. 85 of people
say videos help them connect with brands more
effectively. 70 of businesses say that videos
boost brand awareness. By now we all know video
is a great way to engage your customers and
improve your marketing performance. But its
performance and effectiveness largely depend on
your choice of the video production company. But,
how do you find that perfect video production
partner? Should you just google and select anyone
from the top 10 results it dishes you or dig a
little deeper? Before committing to any video
production company, you must ensure that the
money you put into your video will show tangible
results.
Below are some of the most important aspects you
should look at before hiring a video production
company for a video for your business. Look at
the Portfolio Whether you have already contacted
and received a portfolio or browsing through a
potential video production companys website,
its important to take a good look at their
portfolio. The portfolio would most likely have
the collection of their best work so far.
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Ask yourself if you like their work? Are the
videos easy to understand? Do they match the kind
of video youre looking for? Can they handle your
creative needs? These questions are very
important as they help you understand the video
production company and its work.
As updating a website is time-consuming sometimes
the best place to see some of the recent projects
would be to head over to their social networking
sites like Facebook, Vimeo, or YouTube. Look at
the Quality of Work Produced Quality is
non-negotiable when it comes to video production,
after all the reason you are looking for a video
production company is the superior quality of the
professional videos. Take an in-depth look at the
portfolio to identify if the job has been
executed well or poorly.
While browsing through various video production
companys websites you are most likely to come
across their showreel. The showreel is used to
showcase the style and breadth of their
portfolio, which is definitely helpful in getting
a feel of what the company is all about. But, to
clearly understand their talent and technical
prowess, your best bet is to look over their most
recent projects. You can either request for those
or head over to their social networking pages.
So, if you are considering working with a
corporate video production company, their past
work would help you gauge the quality of the
work. If its not up to the mark, chances are
they wont be able to meet your expectations.
Look at the Testimonials People love giving
opinions. So, what do the clients think about the
video production company they have already worked
with or still continuing to do so? Bad or good,
they definitely have an opinion. This is why they
are an essential aspect of any companys website.
A testimonial can usually be found on the landing
page, portfolio, or about page. You can also find
reviews on platforms like Clutch or Yelp. Some
companies would have testimonials in the form of
texts, while some would have them as case studies
or videos. A video testimonial is definitely
icing on the cake as this is the surefire sign of
credibility that you are looking for in your
video production partner.
Testimonials would give you an idea of how the
company approached the project, what impact the
video had on the clients goal, how was it
executed, etc. If you want to have
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a smooth relationship with your future video
production partner, dont skip looking at the
testimonials. Look for Video Production Houses
Specializing in Your Needs When you start
searching for a video production house, its very
likely that you would end up finding companies
that create numerous kinds of videos. While
asking or contacting them make sure that you are
clear about the kind of video you want. For
example, you are looking for a 3D animated
explainer video, make sure that you contact
companies that have already worked on this
particular type of video.
In case you are still not clear about the type of
video you want and just have the idea, look for
companies that are also willing to work on the
script to bring your ideas into reality. So, make
sure to check their process of working on a
video. Look at their Business Attitude Before
you sign up, its hard to know whether it will be
delivered on time or the video production partner
will be approachable or not. However, there are
lots of indicators in the initial stages itself
if you are looking for it. Here are some of the
questions that you can ask yourself to evaluate
the video production companys attitude towards
their work
Do they live up to the response time
promised on their website? Do they have a
proper contact point? Do they suddenly
disappear for several days without notice?
Do they get back with a response in the promised
time? How long does it take you to fill a
form to get a sales representative on the
phone? Do they have a process in place?
Do they come up with vague answers for most of
your queries?
These are some of the things that you need to
observe during your initial interactions with the
video production houses. If a company isnt
respectful of your time, its best to cross them
off the list.
Look at the Pricing Finally the budget! Its
one of the major deciding factors for a lot of
companies and probably the first thing that comes
to mind. What would it cost to get a corporate
video done? Will it be too expensive? Should I go
with the video production company that has quoted
the lowest price?
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Its normal to think of these things. But,
remember that its an investment, its going to
fetch you a higher ROI in the long run. So, if
you compromise on the quality, you will end up
with a mediocre quality video that could even
stain your brand value.
Get quotations from several video production
companies, this way you will know whats the
right price for your project. Visit us
website.....