Pay per click - PowerPoint PPT Presentation

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Pay per click

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Target location, age, gender, demographics, interest etc and spend your budget on advertising to just your audience – PowerPoint PPT presentation

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Provided by: techmojito123
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Title: Pay per click


1
www.techmojito.com
2
Website Visits
  • Attract more customers to your website for making
    purchases, bookings, mailing list sign ups etc.
    If your main advertising objective is to increase
    traffic to your site, try focusing on increasing
    your clicks and click through rate (CTR).

www.techmojito.com
3
More Phone Calls
  • Accelerate direct customer calls by click-to-call
    button in your ads. If phone calls are essential
    to your business, you can use conversion tracking
    to help you see how effectively your ad clicks
    lead to different kinds of phone calls.

www.techmojito.com
4
Store Visits
  • Gain more footfall to your doorstep by triggering
    ads that help people find your business on map.
    If visits to your physical locationslike hotels,
    auto dealerships, restaurants, and retail
    storesare important to your business, you can
    use store visits conversion tracking to help you
    learn how your ads influence store visits.

www.techmojito.com
5
Audience Research
  • Extensive research is done to segment out our
    audience and define its persona so that we can
    build better ads.
  • or example, if youre using Google Ads conversion
    tracking, Audience insights can help you find
    audiences related to your "All converters" data
    segment.

www.techmojito.com
6
Setting up Google Ads and Analytics
  • Google Ads and Google analytics account is set up
    to ensure smooth execution and data tracking of
    our ads.
  • If you have a Universal Analytics property from
    Google Analytics, you can link the property to
    your Google Ads account.

www.techmojito.com
7
Creating Ad sets
  • Ad set and ad copies are created to garner
    attention of our visitors and ensure high CTR. A
    ratio showing how often people who see your ad or
    free product listing end up clicking it. Click
    through rate (CTR) can be used to gauge how well
    your keywords and ads, and free listings, are
    performing.

www.techmojito.com
8
A/B Testing and Monitoring
  • The ad set are always tested and the best
    performing ad is fuelled and it is monitored
    constantly to increase efficiency of ads.
    Effective advertising reaches potential customers
    and informs them of your products or services.

www.techmojito.com
9
Quality Optimization
  • The Google ads are optimized extravagantly to
    deliver best results at minimum investment.
    Improving quality score is a big part of Google
    ads optimization. Why? Well, imagine a world
    without quality scores.

www.techmojito.com
10
Why Techmojito..?
  • If you wish to learn the same or
  • get pay per click for the company you can contact
    us.
  • We are Techmojito, a five-year-old
  • Digital Marketing Agency, with extensive
    experience in Digital Marketing Strategy.
  • Only Pay For Clicks That Comes To YouSchedule a
    consultation call for free.
  •  91 83403 26819

www.techmojito.com
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