Variable Data Printing Market 2022 By Top Trends, Revenue & Growth Forecast To 2030

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Variable Data Printing Market Size and Share
2022-2030
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Global Market Scenario of Variable Data Printing
Industry
The variable data printing market is expected to
be at the cusp of prominent expansion, powered by
the rising popularity of advanced digital
printing solutions that allow mass customization
of documents. Variable data printing enables
companies to engage their customers by generating
customized marketing campaigns with print items
such as direct mail and customizable labels.
Lately, businesses are transitioning to digital
solutions, making way for the higher adoption of
variable data printing systems. Content
proliferation in education and commercial book
publishing is also resulting in more printed
volumes that have shorter runs and large frequent
revisions. In the last couple of decades,
digital printing is garnering immense demand in
the packaging sector for label printing. In
effect, numerous companies are investing and
expanding business operations for scaling
revenues. For instance, in September 2022, WS
Packaging Group announced an investment of 43
million for the expansion of its operations at
Knoxville facilities to a central site to capture
a higher industry share.
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Continue-
Listed below are a few latest trends anticipated
to increase the variable data printing market
size, which is expected to cross USD 20 billion
in annual revenue by 2030. Growing demand for
liner less labels Since sustainable
manufacturing is becoming more prominent across
the supply chain, liner less labels have emerged
as a preferred labeling choice for packaged
items. These labels are increasingly deployed as
they decrease the label production line downtime,
while eliminating liner waste, and improving
print surface. Demand for liner less labels is
also growing significantly due to the rising
sales of prepared meals and drinks, meat products
as well as bakery goods. They are also largely
used in the warehousing, logistics, and
transportation industries as shipping labels and
in print-and-apply labeling where variable data
is required, for product distribution and
logistics tracking.
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360 Industry Analysis
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Higher application in food beverages
industry The variable data printing industry
will garner considerable momentum across the food
and beverages sectors driven by the increasing
popularity of a variety of digital packaging
options to complement the products. Variable
data printing technology provides high-quality
packaging and the advantages of personalization,
less waste, quick turnaround, and on-the-fly
modifications to pack designs for the consumer
products firms. The rise in technological
advancements has brought the feasibility to
digitally print a wide range of packaging
materials and forms, such as aluminum food
wrappers, beverage cans, and metallized-film
pouches. The significantly increasing number of
governments and authorities requiring food
traceability, provenance, and consumer safety
will also propel the market dynamics.
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Competitive Analysis
Increasing preference for inkjet printing
technology Inkjet printers are among the oldest
printing devices that are frequently utilized for
high-pressure settings where speed,
dependability, and adaptability are essential.
Inkjet printing solutions have grown in
popularity not only due to their optimum quality
and speed, but also for their environmentally
friendly options. In fact, most of the complex
coding and labeling issues encountered in the
skincare, food, and beverage, pharmaceutical,
technology, automobile, construction, and other
sectors are resolved with this technology. Its
cost-effective and customer-trustworthy, benefits
has also made it a preferred choice for a wide
range of industrial applications. The rising
interest of industries on becoming greener, with
the deployment of Green Tech will also play an
ideal role in the variable data printing industry
expansion in the forthcoming years. The growing
focus on innovations will also pave the way for
an increased number of new product launches. For
instance, in February 2022, Canon announced the
launch of a new ink tank business printer as an
addition to its MAXIFY Ink Efficient GX Series
portfolio. The novel solution merges low color
printing costs and speed, paper handling, and
networking capabilities to boost efficiency and
productivity in offices and companies.
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