The Benefits of Using Professional Scriptwriting Services - PowerPoint PPT Presentation

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The Benefits of Using Professional Scriptwriting Services

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In today’s day and age, grabbing the attention of people surfing the internet is more important than ever for achieving marketing goals. To reflect this, it’s good digital marketing practice to incorporate visual elements alongside written content. A scientific study by Frontiers found that video content was effective at boosting interest in complex scientific ideas despite a disorganised publishing schedule. Businesses have also proven over the last decade that scriptwriting for social media, in particular, can be used for the purposes of ‘viral marketing. This is where an audience organically shares the message behind a product or service. A great example of this is IHOP’s 2018 campaign, where they temporarily changed their name to IHOB (International House of Burgers). Among the results were 42.6 billion earned impressions and over 27,000 earned media articles. – PowerPoint PPT presentation

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Title: The Benefits of Using Professional Scriptwriting Services


1
The Benefits of Using Professional Scriptwriting
Services
  • https//goodmanlantern.com/

2
In todays day and age, grabbing the attention of
people surfing the internet is more important
than ever for achieving marketing goals. To
reflect this, its good digital marketing
practice to incorporate visual elements alongside
written content. A scientific study
by Frontiers found that video content was
effective at boosting interest in complex
scientific ideas despite a disorganised
publishing schedule. Businesses have also proven
over the last decade that scriptwriting for
social media, in particular, can be used for the
purposes of viral marketing. This is where an
audience organically shares the message behind a
product or service. A great example of this is
IHOPs 2018 campaign, where they temporarily
changed their name to IHOB (International House
of Burgers). Among the results were 42.6 billion
earned impressions and over 27,000 earned media
articles. This blog will specifically explain
why you should consider investing in professional
scriptwriting services for your business. 
3
The services of professional scriptwriters can be
called upon for many types of online content.
Practically anything that features audio is fair
game and even then, you may need a silent video
with scrolling text for headphone users. Here are
some uses for scriptwriting services
Explainer videos Podcasts Video essays
Adverts Public speaking events Social media
posts
4
How Scriptwriting Services Can Benefit Your
Business
  • Video-sharing platforms exploded onto the scene
    in the 2000s, with many continuing to produce
    record profits today. As an example, YouTube was
    launched in April 2005, and by the end of that
    year, it had an average of 20 million daily
    users. 

5
In 2021, the site generated close to 29 million
in revenue. Scriptwriting services give your
business content the edge it needs to tap into
powerful marketing avenues like this. Social
media sites like Twitter and Facebook also offer
opportunities for businesses to share visual and
audio content.  The following are ways
that professional scriptwriting services can
enhance your online content and overall approach
to digital marketing. Quality Control Enlisting
the help of professional scriptwriters ensures
your content is just that professional. This is
largely thanks to the thoroughness of the
scriptwriting process. With the help of an SEO
content marketing agency, your script will be
tailored towards your target audience. Also, it
will be filled with valuable information and have
style as well as substance.
6
  • Whats more, some types of content require a
    nuanced approach. Scriptwriting for podcasts, for
    instance, requires enough research to fill
    anywhere from 30 to 60 minutes. At the same time
    though, the script has to allow for
    conversational moments, sponsorships, music, and
    vocal cues. In this way, scriptwriting services
    help your content be interesting without
    deviating from its core message.
  • Tap Into Your Audience
  • Scriptwriting service providers tend to be
    individuals or agencies that have their finger to
    the pulse of online trends. They then use this
    knowledge to determine what topics your audience
    is looking to consume at any given time. As such,
    scriptwriting services can give any audience
    content that provides real value. Furthermore,
    professional scriptwriters are experts in
    adapting text to a spoken context. They use
    language and verbal cues to make content engaging
    and characterful. Scripts that simplify complex
    themes and topics for your audience help
    cultivate an air of authority around your brand.
    This also allows your business to connect with
    potential customers on a deeper level, increasing
    your chances of lead conversion.

7
  • Many scriptwriting professionals are experienced
    in optimising content for search engine ranking.
    Some SEO content marketing agencies, like Goodman
    Lantern, will offer scriptwriting services to
    help businesses reach the people they want to
    reach.

8
Efficiency
  • Yes, scriptwriting services incur a cost, but
    theyre a cost-effective marketing tool in the
    long run. Producing film for digital marketing is
    an art form. As such, video production can be a
    time-consuming process for a team without the
    proper experience.
  • With professional scriptwriters at your
    disposal, youll undoubtedly find the production
    process becomes more streamlined. Knowing exactly
    what you need to film means a lower likelihood of
    reshoots and less editing time.
  • Professional scriptwriters know that concise,
    snappy content tends to perform well. Where you
    might be dealing with a complex technical
    subject, scriptwriting services are able to
    translate it into videos that can be less than a
    minute long. As such, they can help identify
    unnecessary elements to cut down production costs
    further as a result. 

9
Reliability
  • One of the key ingredients to success with
    digital marketing is consistency. By using
    scriptwriting services, you can trust that your
    content will certainly go out at the intended
    date. This consistency extends to messaging too.
    With seasoned professionals behind the creation
    of your scripts, your brand style remains a
    constant across all your content. This ties into
    audience connection, as consumers are more likely
    to view your business as reliable when you post
    regularly.
  • The Right Scriptwriting Agency For Yo
  • Goodman Lantern offers an array of content
    production services, with scriptwriting just one
    of them. Our team of professional scriptwriters
    are especially eager to take on whatever
    audiovisual content you have in the pipeline. We
    adapt our services to your business goals and
    offer tailor-made packages to suit any strategy.
    Our globalised team also has extensive experience
    producing authentic scripts for businesses in a
    wide range of industries. 
  • Contact us today to find out how easy
    creating a bespoke marketing script can be.

10
THANKYOU!
  • Goodman Lantern
  • Phone
  • Email
  • Website
  • 1 9292993999
  • hello_at_goodmanlantern.com
  • https//goodmanlantern.com/
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