Local Business Lead Generation Strategies

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LOCAL BUSINESS LEAD GENERATION STRATEGIES

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Local Business Lead Generation Strategies

• Start planning your companys lead generation
  strategies by identifying your ideal or target
  customers/ market according to their age,
  education, occupation, location, income and other
  relevant information.
• Consider also that most local businesses are
  small and dont have the budget and staff
  required to manage the lead generation strategies
  used by big companies. So, local business lead
  generation strategies are preferably low-cost,
  easy to execute and maintain but effective.
  Following are some of the recommended strategies

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Following are some of the recommended strategies
Rank High in Local Searches
Use social media
Use autoresponders, chatbots and live chat apps
Create Location-Based Landing Pages
Email Lead Generation
Regularly post and share content that is
valuable, engaging and entertaining. Add CTAs to
your profiles and posts so that you continue
generating leads.
Try to embed a Google Map of your exact location
on your landing page if you have a
brick-and-mortar business.

• Use keywords specific to your geographic area in
  your social media posts, sales copy and other
  online content.

Provide your target audience with the option to
chat or send a message on your posts or ads.
Introduce the product or service your business
offers and the benefits the email recipient can
get from them.
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Offer Irresistible Lead Magnets
Referral Program
Create Awareness of your Business Offline
Run Targeted Ad Campaigns
Local brick-and-mortar businesses can also
generate leads offline by telling people in the
community of their existence and the products and
services they offer.

• Choose a lead magnet that is related to your
  offer and within your budget. Try to check the
  ads or posts of your competitors. What lead
  magnets do they offer?

You need to classify your leads based on where
they are on their sales journey to determine the
kind of sales funnel or follow-ups you will do.
You can also create a referral program for leads
who share not only their contact information but
also those of other people they know.
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Conclusion

• The best lead generation strategies for your
  local business will depend mainly on your kind of
  business, target prospects and budget.
• It will take time and extra effort but you need
  to consider and test different lead generation
  strategies to know the best ones for your
  business. Then, continue to refine them until you
  achieve the best results.

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Thank You
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