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SEO Expectations and Suggestions

• 1. Website
• SEO Prelaunch and Post Launch Strategies
• Phase-1 Search Volume Basis General Research
• Regional Search Volume
• AIDA Explained
• Pre-Launch and Post Launch Requirements and KPIs
• 2. App
• General Hygiene and Requirements

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PRE - LAUNCH
Parameters Well Evaluate
INITIAL DATA PULLS SITE DESIGN ARCHITECTURE NAVIGATION
Existing site crawl summary report identifying internal external URLs. Identify directives - index, noindex, follow, nofollow on landing pages Extract previous organic data including top landing pages, sessions, users, bounce rate etc. Extract Impressions vs clicks data from Search Console Check site for www non www versions Comparison of old vs new design on page type level (category, subcategory, product ) to identify missing elements How is the user experience for homepage? How is the user experience for category pages? How is the user experience for product/content pages? HTML/CSS W3C Error Validation Compression Mobile site - Responsive, Separate Site or Dynamic Serving - Mobile first indexing checks Is the site organization intuitive? Is there a clear visual hierarchy Are heading levels easy to distinguish Does the site follow flat or tiered URL structure Top navigation - does it contain links to all important landing pages - is it consistent across site? Footer section - does it contain links to all important landing pages - is it consistent across site? Breadcrumb navigation present - Yes/No
URL STRUCTURE ON PAGE ELEMENTS CONTENT
identify migration - Site location change - domain name, moving or merging parts of site, HTTP to HTTPS/HTTP2 -Domain change - Yes/No Subdomain to subdirectory or vice versa - Yes/No Canonical tags present on all pages Dynamic URLs generated - Yes/No - If Yes have they been blocked from indexing XML Sitemap present - Yes/No Does the sitemap have more than 50,000 links or gt 10MB unzipped? HTML Sitemap present - Yes/No Title tags present on all pages Title tags optimised? Meta description tags present on all pages Meta description tags optimised Header tags present on all pages Header tags optimised? Multiple header tags used to structure content? Image alt tags optimised Structured markups implemented across landing pages Open Graph Twitter Card markups present - Yes/No Video transcripts/description present - Yes/No Does the site have paginated content (multi-page articles, results pages)? How does site handle pagination? Noindex, canonical tag, rel prev next? Are https pages indexed? Are they dupes of the non-secure versions? Are trailing slashes creating duplicates? Is there duplicate content within the site? Is there duplicate content with other sites? Is there a blog, is it well structured?
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Competition Analysis
Bighaat has got the Organic Traffic of approx.
350k per month Agrostar has got Organic Traffic
of approx. 135k per month
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Competition Analysis
1. Bighaat has got the highest traffic share of
approx. 70 wherein Innoterra has got the traffic
share of less than 1
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A.S.O OverviewGoogle Play Store Listing
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CLEAR STRATEGIC PRIORITIES
PRE-LAUNCH SEO
OUR PRIORITIES

• POST- LAUNCH SEO

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SITEAUDIT - FACTORS CONSIDERED
SITE CRAWL MOBILE INDEXING Crawl Budget
Optimisation, Sitemaps, Robots.txt, Mobile Index
Bloat Issues
URL ERROR HANDLING URL Header Codes, Parameter
Presence, Folder Depth, Canonicalization, Static
Vs Dynamic
BACKLINK AUDIT Domain Page Authority, Trust
Flow, Citation Flow, Linking Neighborhoods,
Penguin Penalty
LANDING PAGE STRUCTURE Page Layouts, Breadcrumbs,
Internal linking, structured markups, image
formats
ON PAGE SITE CONTENT Meta Tags, Image
Attributes, Thin Vs Duplicate Content, Panda
Penalty Checks, Content Structuring, Document
Declaration, Website Assets, Blog Review
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SITE TECHNICAL AUDIT OVERVIEW
Summary of technical issues on site which need to
be resolved on an urgent basis
Errors
Warnings
Notices

11,049
328
217

122 Broken Internal Links
6385 Uncompressed Java CSS
112 Orphaned Pages
77 Deep Pages
64 Broken Internal Images
181 Missing Meta Description
47 Non-Descriptive Anchor
15 4XX code
181 LARGE Java CSS

32 Blocked Resources
92 Low Word Count
37 Internal Broken Link
88 Internal No Follow
25 One Incoming Link
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Post Launch - Process Driven Approach
KEYWORD ANALYSIS HIGH SEARCH VOLUME TERMS, LONG
TAIL QUERIES, COMPETITOR KEYWORDS
ON PAGE OPTIMISATION TITLES, META DESCRIPTIONS
HEADER TAGS
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COMPETITOR ANALYSIS URL PROFILING, AUDIENCE
INSIGHTS, TRAFFIC SOURCES RANKINGS
STRUCTURED MARKUPS FAQ, PRODUCT SCHEMA MARKUPS,
ANSWER BOX RESULTS
PUBLISHER PARTNERSHIPS AWARENESS, ENGAGEMENT,
PURCHASE ADVOCACY
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WEBSITE AUDIT UX/UI RECOMMENDATIONS HOMEPAGE,
CATEGORY PAGES, BLOG LAYOUTS SEO INSIGHTS
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INTERNAL LINKING SITE HIERARCHY LINKING
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CONTENT SILOS E.A.T ANALYSIS, DUPLICATION CHECKS,
Y.M.Y.L ANALYSIS
IMAGE OPTIMISATION GOOGLE IMAGE SEARCH RESULTS
BLOG IDEATION BRAND GUIDELINES, KEYWORDS, TOPICS,
CLICKWORTHY TITLES
BACKLINK AUDIT LINKING SITES, ANCHOR TEXT, TRUST
CITATION FLOW, DA PA SCORES
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Elements We Will Focus On
Resolving technical issues on site integrating
sections
PASSAGE INDEXING
LOCAL SEARCH
INTERNAL LINKING
MARKUPS
VOICE SEARCH
ON PAGE
PERSONALIZATION
DISCOVERY RESULTS
FEATURED SNIPPETS
KNOWLEDGE GRAPH
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Search Trends Overview
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Breaking Down The Identified Keyword Segments
We understand what are the broad keyword segments
Categories
Transactional Keywords
Farm Tools
ENGLISH REGIONAL
RELEVANT
LATERAL
Loan For farm Tools
Informational Keywords
Seasonal Crops
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Keyword Intent Segmentation
Different Types Of Keywords Mapped Across The
Consumer Journey

• Informational Keywords
• Lateral Themes common search terms related to
  farming, Farm Equipments
• Directly Relevant Themes Brand centric terms
  related to loans,

LATERAL KEYWORDS
RELEVANT KEYWORDS

• Transactional Keywords
• Directly Relevant Themes

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ENSURE BASIC SEO HYGIENE
Current robots file
Can be further optimized
Activity Priority Dependency Outcome
Update Robots.txt Medium SEO Dev Team Better Content Discovery
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CREATE XML SITEMAP
Activity Priority Dependency Outcome
Update XML Sitemaps Medium SEO Dev Team Better Content Discovery
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UPDATE HTML SITEMAP
Activity Priority Dependency Outcome
Create HTML Sitemaps Medium SEO Dev Team Better Content Discovery
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STRUCTURED MARKUPS
There is scope to implement markups.
Activity Priority Dependency Outcome
Add Markups Medium SEO Dev Team Better content discovery increase in organic traffic
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MINIFY JAVASCRIPT CSS
Activity Priority Dependency Outcome
Minify Javascript Medium SEO Dev Team Better pagespeed scores
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OPTIMISE ON PAGE ELEMENTS
HOW THE SITE APPEARS IN SEARCHES

• Recommendations
• Make Title and description keyword rich, It will
  impact your search engine rankings
• Descriptive tags may encourage users to visit
  your site
• The meta description may serve as "organic ad
  text"

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• Technical Parameters
• Search Signals For Page Experience

Search Signals For Page Experience
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Technical Parameters Core Web Vitals - Factors
Under Consideration
Measures Visual Stability
Measures Loading Performance
Measures Interactivity

• Largest Contentful Paint (LCP) LCP should occur
  within 2.5 seconds of when the page first starts
  loading.
• First Input Delay (FID) Pages should have FID
  of 100 milliseconds or less.
• Cumulative Layout Shift (CLS) Pages should
  maintain CLS of 0.1. or less.

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Measuring Performance Lab Data Field Data
Lab Data Synthetic
Field Data RUM
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Optimise For Voice Searches
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Attract Eyeballs With YouTube Seo
Optimise playlists add timestamps to help
videos rank in SERPs.
Activity Priority Dependency Outcome
Optimise Playlists Add Timestamps Medium SEO Team Increase views appear in SERPs
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Onsite Content Recommendations Framework
Stages Aware Ask Appeal Act Advocacy Age Demographics 25-30 32-40 4050 50 Website PersonasRole Site Journey Formats Videos Webinars InfographicsBlog PostPress Release FAQs Resource Section Content Pillars Brand LegacyTestimonialsThought Leadership EngagementSocial Solutions Apply Top Reasons In-Depth
Stages Aware Ask Appeal Act Advocacy New Audiences Consumer PersonasContent Consumption Patterns Formats Videos Webinars InfographicsBlog PostPress Release FAQs Resource Section Content Pillars Brand LegacyTestimonialsThought Leadership EngagementSocial Solutions Apply Top Reasons In-Depth
Stages Aware Ask Appeal Act Advocacy Existing Audiences Existing Database Consumer PersonasContent Consumption Patterns Formats Videos Webinars InfographicsBlog PostPress Release FAQs Resource Section Content Pillars Brand LegacyTestimonialsThought Leadership EngagementSocial Solutions Apply Top Reasons In-Depth
We will use the above framework to suggest any
content recommendations for the blog section on
site.
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Content Approach
First create all the content you could possibly
need to create awareness about products and
solutions.
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Cohesive Search StrategyBringing Together
Organic Paid Search
Paid Search
Organic Search
Integration
KEYWORD RESEARCH
LINKS
SOCIAL SIGNALS
OPTIMISATION
INDEXATION
SETUP
OPTIMISATION
TARGETING
PLANNING
BID STRATEGY
LINKING PAGE
AD COPY
KEYWORDS
Spends
Organic Search
Search Traffic
Paid Search
Optimise Paid Marketing Spends By Integrating
Paid And SEO Insights.
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New App Discovery Methods
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Google Play Store
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App Store Optimisation - ASO Process Framework
Play Store Optimisation App Title Promotional Text Long Description Keywords Category Inclusion Keyword MappingHospitality Electronics D2H Driving Installs From SiteApp Landing Page CTA Optimisation Native Banners APK Submission Digital Press Release
Icon Screenshots Video Poster Frame App Size Permissions App Review Sites Blogs
App Radar Sensor Tower Keyword Planner App Store Analytics A/B Testing Tools
Share of Voice Keywords Top Charts Features Trending Searches Users DAUMAU Insights Usage Patterns BenchmarksCategory Benchmarks Peer Benchmarks User FeedbackRatings Reviews
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Google Play Store

• We will optimize the following elements for the
  app on google play store to help it rank for
  relevant search queries
• Title
• Short Description
• Long Description
• Screenshots
• App Icon
• CTAs
• Landing Page

• App Title Optimization

• Optimize App Screenshot

• Add More Reviews

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Add An Instruction Screen For First Time Users
Improve app interface and add an instruction
screen for first time users.
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Driving Installs Increasing Downloads from
Owned-Media
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Drive Installs From Site

• The brand website is the biggest hidden source to
  drive mobile app installs, where the user
  experience is superior and revenue generating
  opportunities are higher.
• Optimise on site landing pages
• Add CTAs
• Add Smart Banners

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Implement App Indexing Deep Linking

• HOW TO DO

Users following links on devices have one goal in
mind to get to the content they want to see. As
a developer, you can set up Android App Links to
take users to a link's specific content directly
in your app.
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Content Outline
First create all the content you could possibly
need to create awareness about products and
solutions.
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Invest in Publisher Partnerships Vernacular
Content

• Amplify regional search presence by investing in
  a well-defined vernacular content strategy.
• Stay in Google News Results via digital press
  releases.

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SCOPE OF WORK, ACTIVITY GANTT CHART COMMERCIALS

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SEO Scope Of Work A.S.O Hygiene
ACTIVITIES TASKS FREQUENCY DELIVERABLES
Audit Audit to identify issues and suggest recommendations Monthly App Store Audit Report
Keyword Ranking Report Ranking report for top terms on Play Store Monthly Keyword Ranking Report
Keyword Analysis Keyword analysis report sharing searches happening on Play Store App Store along with insights from tools. Monthly Keyword Analysis Report
Competitor Profiling Analyse competitors to identify strategies they use to rank in app store results. Monthly Competitor Analysis Report
On Page Optimisation Optimise on page elements on the Play Store App Store. Monthly On Page Optimisation Report
App Indexing Deep Linking App indexing deep linking recommendations One Time Recommendations Report
OFF PAGE TASKS OFF PAGE TASKS OFF PAGE TASKS OFF PAGE TASKS
QA Submissions Links to be acquired from anonymous profiles on QA platforms Monthly 10 links
Social Bookmarking Based Submissions Social bookmarking submission-based links for the app. Monthly 10 links
Blogger Outreach Paid links to be created pointing to play store landing page Monthly 10 links
ASO activities are purely hygiene SEO activities
We dont guarantee rankings or installs for the
same.
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SEO S.O.W Commercials Cumulative Breakup
Service Component Commercials
ASO Consultancy INR 80,000/-
Blogger Outreach (Paid Links DA 30-45) 10 Links INR 1,00,000/- (DA 30-45)
Quora Answers (250-300) Words INR 750/- Per Answer
Blog Articles (600-800) Words INR 4,000/- per article
Publisher Partnerships Separate commercials varying from publisher to publisher. Rates will be shared as per requirements.
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Activities Not Under Scope/Billed Separately
Not Part Of Retainer
Activities Description
On Site SEO Consultancy On Site SEO Consultancy not part of retainer
Publisher Partnerships Separate commercials will be shared depending on publisher site DA range budget requirements.
O.R.M/Ratings/Review Generation ORM based activities/ratings/review generation are not part of SEO Scope
Category/Product PageContent Creation On site landing page content writing/updation/ not under current scope of work and will be defined separately as per requirements.
Creatives Infographics, Videos, Images, Banners other creative generation not part of the SEO scope
Analytics Troubleshooting Account troubleshooting/goal setup/event tracking etc. not part of SEO scope of work
Custom Reporting Custom reporting in form of pulling data from client LMS not under SEO S.O.W
Vernacular Content Content optimisation in vernacular languages not under current S.O.W
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Sample Keyword Search Results 
1. 16.9 of Digital Search happening in
Agriculture Business is from Maharashtra. 2.
The second state with 9.9 Search is Karnataka.