China Short Video & Live Streaming Market: Insights & Forecast (2022-2026)

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China Short Video Live Streaming Market
Insights Forecast with Potential Impact of
COVID-19 (2022-2026)
December 2022
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Executive Summary
China short video market is expected to record a
value of US179.24 billion in 2026, growing at a
CAGR of 33.46 for the period spanning 2022-2026.
Further, China live streaming market is
anticipated to reach US103.39 billion in 2026,
experiencing growth at a CAGR of 35.29 during
the period spanning from 2022 to 2026. Factors
such as increasing population, growing adoption
of smartphones, surging integration with
artificial intelligence, mounting penetration of
internet users and expanding urbanization would
drive the growth of the market. However, the
market growth would be challenged by stringent
government regulations regarding video content,
fake traffic on live streaming sites and low
network connectivity. A few notable trends may
include upsurge in demand for video content,
accelerating penetration of 4G and 5G networks,
escalating popularity of online videos and rising
preference for live streaming over social
posts. Short videos and live streaming are
gaining popularity on social platforms. Short
videos offer social entertainment to users with
fragmented time, while live streaming addresses
real-time socializing needs. China has the
worlds largest user base of short videos and
live streaming. Based on the type of live
streaming, China live streaming market can be
classified into two key categories, named as,
game live streaming and non-game live streaming
which includes entertainment, e-commerce and
education among others.
China Short Video Live Streaming Market
Insights Forecast with Potential Impact of
COVID-19 (2022-2026)
3
Executive Summary
Scope of the report The report provides a
comprehensive analysis of China short video
live streaming market, segmented on the basis of
DAUs and type. The market dynamics such as
growth drivers, market trends and challenges are
analyzed in-depth. The competitive landscape
of the market, along with the company profiles of
leading players (Tencent Holdings Ltd. (Tencent
Video), Beijing Kuaishou Technology Co. Ltd.
(Kuaishou), Momo Inc. (Momo), JOYY Inc. (Bigo
Live), Bilibili Inc. (Bilibili) and ByteDance
Ltd. (Douyin)) are also presented in detail. Key
Target Audience Network Providers Video
Streaming Service Providers and Distributors
Web Browsing Advertisement Agencies Potential
Audience (Consumers Business Entities)
Industry Investors Government Bodies
Regulating Authorities
China Short Video Live Streaming Market
Insights Forecast with Potential Impact of
COVID-19 (2022-2026)
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Report Coverage
Introduction/ Overview
Impact of COVID-19
China Market Analysis
Market Dynamics Drivers, Trends Challenges
Competitive Landscape
Company Profiles
China Short Video Live Streaming Market
Insights Forecast with Potential Impact of
COVID-19 (2022-2026)
5
Content Categories of Live Streaming
Chinese live-streams differ greatly in content,
style and form, where various live pan
entertainment live-streams like sports,
e-commerce, variety shows and concerts are
popular. Even though the platforms and content
details are different, live-streams in China can
be classified as mentioned above. E-commerce live
streams are thriving in terms of content
categories. The proliferation of e-commerce live
streams has infused new vitality into the overall
development of the market, enriching the content
and monetization methods of the live-streaming
industry, despite the fact that the user scale of
traditional live streams such as reality show
live streams and game live streams has slowed
down. As its popularity grew, livestreaming
sessions have shifted to become a new form of
social media, allowing the creation of social
connections between the streamer and viewer.
China Short Video Live Streaming Market
Insights Forecast with Potential Impact of
COVID-19 (2022-2026)
6
China Short Video Market Forecast by Value
China Short Video Market Forecast by Value,
2017-2026 (US Billion)
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2022E 2023E 2024E 2025E 2026E
Note These are dummy figures. Please purchase
the report for actual figures.
China short video market is expected to reach
USxx billion in 2026, growing from USxx billion
in 2022, witnessing growth at a CAGR of xx, over
the period spanning from 2022 to 2026. Upsurge in
demand for video content, accelerating
penetration of 4G 5G networks, escalating
popularity of short videos in China, mainly due
to the advanced AI-supported content
recommendation algorithms, increasing preference
of short videos apps by marketers in China as a
social media tactic to promote with internet
celebrities and key opinion leaders are some of
the major factors expected to drive the growth of
short video market in China. Moreover, owing to
the increased access to multimedia devices and
the internet, consumers are increasingly viewing
digital videos on demand, leading to a sharp
increase in the viewership of short video apps.
China Short Video Live Streaming Market
Insights Forecast with Potential Impact of
COVID-19 (2022-2026)
7
China Short Video Market Forecast by Average DAUs
China Short Video Market Forecast by Average
DAUs, 2017-2026 (Million)
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2022E 2023E 2024E 2025E 2026E
Note These are dummy figures. Please purchase
the report for actual figures.
Increasing access to high quality internet
connection, growing comfort of users with video
content and rising need for self-expression and
social recognition through short videos along
with increasing population as they convey real,
rich and dynamic contents which are easy to share
and consume are the major factors that would help
in increasing the DAUs on short video platforms
in coming years. In China, the average daily
active users of short video apps are estimated to
grow from xx million in 2022 to xx million by the
year 2026, projecting growth at a CAGR of xx.
Additionally, Chinese people are getting more
time-poor, meaning that the short video format
adapts perfectly to their fast lifestyle as short
videos can be viewed on public transport when
leaving work or at home before going to bed,
further propelling the user involvement in the
platforms.
China Short Video Live Streaming Market
Insights Forecast with Potential Impact of
COVID-19 (2022-2026)
8
China Live Streaming Market Forecast by Value
China Live Streaming Market Forecast by Value,
2017-2026 (US Billion)
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2019
2020
2021
2022E 2023E 2024E 2025E 2026E
Note These are dummy figures. Please purchase
the report for actual figures.
China live streaming market is expected to attain
a value of USxx billion by the year 2026,
increasing from USxx billion in 2022,
progressing at a CAGR of xx over the period 2022
to 2026. Growing popularity of eSports and video
games among all age groups, rise in adoption of
smartphones, accelerating penetration of 4G 5G
networks, growing demand for video on demand
(VoD) streaming, easy accessibility of internet
and changes in lifestyle on account of expanding
population and upsurge in demand for variety of
video content. These factors are predicted to be
the driving factor behind the positive growth of
live streaming market in China, throughout the
forecast period.
China Short Video Live Streaming Market
Insights Forecast with Potential Impact of
COVID-19 (2022-2026)
9
China Live Streaming Market Forecast by Average
DAUs
China Live Streaming Market Forecast by Average
DAUs, 2017-2026 (Million)
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2021
2022E 2023E 2024E 2025E 2026E
Note These are dummy figures. Please purchase
the report for actual figures.
Factors anticipated to fuel the DAU expansion in
the forecasted period are rising mobile internet
penetration, increasing proliferation of live
video-streaming services, surging adoption of
digital innovation, growing consumer preference
for live streaming over conventional television
channels, upsurge in demand for video content and
accelerating penetration of 4G 5G networks.
Additionally, consumers are increasingly viewing
digital videos on account of growing access to
multimedia devices and the internet, leading to a
sharp increase in the viewership of live
streaming platforms. In China, the average daily
active users of live steaming are expected to
reach xx million by the year 2026, growing from
xx million in 2022, witnessing growth at a CAGR
of xx for the period spanning 2022-2026.
China Short Video Live Streaming Market
Insights Forecast with Potential Impact of
COVID-19 (2022-2026)
10
China Live Streaming Market by Type
China Live Streaming Market by Type, 2021 ()
Note These are dummy figures. Please purchase
the report for actual figures.
According to the type of live streaming, the
China live streaming market can be classified
into two key categories, named as, game live
streaming and non-game live streaming which
includes entertainment, e-commerce and education
among others. With xx share of the market,
non-game live streaming was the dominant segment,
followed by game live streaming segment which
accounted for the rest of xx share of the market
value in 2021.
China Short Video Live Streaming Market
Insights Forecast with Potential Impact of
COVID-19 (2022-2026)
11
China Game Live Streaming Market Forecast by Value
China Game Live Streaming Market Forecast by
Value, 2017-2026 (US Billion)
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2021
2022E 2023E 2024E 2025E 2026E
Note These are dummy figures. Please purchase
the report for actual figures.
The China game live streaming market is
forecasted to reach USxx billion in 2026,
projecting from USxx billion in 2022. The market
is estimated to record growth at a CAGR of xx
for the period spanning 2022-2026. Increasing
number online game players combined with
declining complexities associated with live game
streaming, accelerating penetration of 4G 5G
networks, rising development and adoption of
smartphones with high processing power, growing
popularity of Esports and broadcasting of Esports
events are some of the major factors anticipated
to help in the expansion of game live streaming
market in China.
China Short Video Live Streaming Market
Insights Forecast with Potential Impact of
COVID-19 (2022-2026)
12
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