How Corporate Gifting Can Grow Company | Corporate Gift Company

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HOW CORPORATE GIFTING CAN GROW YOUR COMPANY
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Boosting customer relationships
63 of companies credited gift giving as a factor
in their improved customer relationships with
their clients. Many companies are increasingly
using gift-giving as part of their relationship
marketing strategy. Its effectiveness lies in the
fact that most gifts are not expected. When you
send a gift to your recipients, it tells them you
value their relationships.
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Increasing productivity
Theres a saying that once you take care of your
employees, they will take care of your customers
and your business. Recognizing your employees
efforts through internal gift-giving can boost
productivity in your business. Employees feel
appreciated when given personalized gifts for
performing their job. This gesture, especially
when accompanied by public recognition, helps
engage them.
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Enhancing brand reputation
Corporate gifting is a great way to build a solid
brand reputation for your business. Giving gifts
to your customers generates good feelings. These
feelings engender an image of your business as
being kind and caring. This positive reputation
can help your business attract more sales from
customer referrals. Referrals are one way to
increase sales without increasing your marketing
budget. 27 of organizations say that external
gift-giving resulted in their clients referring
their business to new customers.
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Promoting the business
A marketing tactic for promoting your company is
gift-giving. Gift boxes with your logo and
branded cards are a great way to publicize your
company softly. Corporate gifting keeps your
business in the minds of your clients and their
peers. This situation happens when they use the
gifted item. It is also a great tool for turning
prospects into customers. Giving promotional
gifts to prospective customers physically and
through the mail can increase your brand recall
rate. 66 of gift receivers can recall a brand
name on a promotional item after a year.
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