Global Research and Market Analysis on Raw Cane Sugar - FoodResearchLab

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GLOBAL RESEARCH AND MARKET ANALYSIS ON RAW CANE
SUGAR
An Academic presentation by Dr. Nancy Agnes,
Head, Technical Operations, FoodResearchLab
Group www.foodresearchlab.com Email
info_at_foodresearchlab.com
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Today's Outline
Introduction Global raw sugar market Challenge
for the raw sugar market Conclusion
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Introduction
Raw sugar is one of the products formed from
sugarcane. It is made when the juice extracted
from sugarcane is extracted, heated, clarified
and then crystallized once. The crystallized
sugar is centrifuged, giving rise to a product
with yellowish-brown crystals. They have a high
moisture content (0.5-5.0), while sucrose
content ranges from 80-90.
contd..
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The other constituents are glucose, fructose
(2-5), and ash (1-3). Raw sugar has a richer
flavour the amount of sugar for preparation of
a dish will be lesser if raw sugar is used
instead of refined, making it a reliable
low-sugar option. The types of raw sugar
available in the market are- Demerara,
Muscovado, Turbinado and Barbados classes are
dictated by crystal size and colour 1.
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Figure 1 Raw sugar
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Global raw sugar market

• The global raw sugar market is expected to rise
  at a 4.6 Compound Annual Growth Rate (CAGR)
  from 2022 to 2032. 2. The causes for the
  anticipated growth are discussed below-
• Increased production- In countries like Brazil,
  Thailand and China caused the growth of the
  market 3.
• Consumers awareness of the ill effects of
  refined sugar, like causation of obesity,
  cardiovascular disease and type-2 diabetes, is a
  factor for a surge in demand for raw cane sugar.

contd..
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Since demerara sugar contains magnesium,
manganese, cobalt, chromium and zinc, it is
increasingly consumed by health-conscious
individuals 4. c. Increased demand among food
manufacturers- Since it contains no saturated
fats, the demand for raw cane sugar is rising
among food manufacturers. Food manufacturers are
aware of the consumers preference for raw cane
sugar over refined sugar and therefore are using
raw sugar instead in confectioneries and other
eatable items. Raw sugar is an alkalizing agent
that can assist in defending against cancer,
which is the reason behind raised demand from
food and beverage manufacturers for raw cane
sugar. There is an increased demand for food
manufacturers who produce diabetic-friendly
food, for it is believed that raw cane sugar is
healthier than refined sugar.
contd..
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Innovations are occurring in the food and
beverage industries wherein refined sugar is
replaced by raw cane sugar like turbinado. For
example- Starbucks launched two products in
January 2018, Starbucks Okinawa Brown Sugar Latte
and Salted Caramel Mocha Crumble, using whipped
cream, caramel sauce and turbinado sugar. This
led to a growth of the turbinado industrys
market size 5. d. Raw cane sugar in the
cosmetic industry- A rising interest in
maintaining cleanliness and hygiene leads to an
increased demand for face scrubs and wax
products. Since cane sugar is used as a raw
material in the manufacture of wax, the demand
for raw cane sugar in the beauty industry is
likely to increase as well. e. As a livestock
feed- Raw cane sugar is increasingly used as a
food source for livestock to promote weight gain
and prevention of diseases caused by bacteria-
contaminated grains. This will cause a spike in
demand for raw cane sugar in the animal feed
sector 2.
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Challenge for the raw sugar market
India, one of the leading sugarcane producers,
faces challenges due to stagnated production,
price regulations and a lack of water. This is
aggravated by climate change. The challenge
could be addressed by training on good farming
and improved irrigation practices. Implementatio
n of the measures mentioned above showed
improvements in productivity 6.
contd..
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Conclusion
Raw cane sugar is believed to be healthier than re
fined sugar, and some factors led to increased
market size, like demand from food and beverage
industries and customers. However, there are
challenges from the production side, which can be
addressed by training on good agricultural and
irrigation practices.
contd..
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How the Food research Lab can help
To keep pace with the consumers needs, Food
Research Lab aims to assist food and beverage
industries in creating new food products that
incorporate raw cane sugar instead of refined
sugar. The lab also prioritises and conducts
market and consumer research that not only
identifies the current trends but also provides
insights into how the product will fare in the
future.
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