How can pharma marketers successfully digitize interactions with virtual channels

1
How can pharma marketers successfully digitize
interactions with virtual channels Virtual
channels have disrupted the life science
marketing mix. It has increased the demand for
digital content for websites, emails, mobile
apps, and focused digital engagement. Digital
health care professional HCP engagement
requires close alignment and collaboration
between commercial and medical affairs in terms
of content developed, formats, channels,
collaborators. Pharma and healthcare marketers
can effectively use virtual channels looking for
an Omni channel for medical education campaigns
and launches. Virtual meetings and
Symposium Often life science marketers struggle
for the time and attention of health care
professionals (HCPs) for effective engagement.
Virtual channels save time and travel effort.
Even before the pandemic, there has been
increasing demand for virtual meetings and
symposia for health care professionals. HCPs
have embraced virtual events globally, and the
trend is only growing. Bring virtual meetings
and conferences to the core of your HCPs
engagement strategy. There has already been an
upward trend towards increasing digital and
non-personal communications by life science
companies worldwide. This broader familiarity
with virtual engagement will likely have a
lasting effect. Roll out digital-first content.
It ensures higher registrations and broader
reach for your online events. It also helps you
to design your physical events better based on
what resonates with the audience. With the
digital-native workforce taking charge of the
global HCP workforce, the inclination for online
access to content will only increase in the
future.
2
Personalize event experience Pharmaceutical
marketers have been reluctant to engage in
digital channels due to various regulatory
constraints. However, an online scientific
conversation is legitimate and opens doors to a
close alignment and collaboration with HCPs.
Most enterprise-ready engagement platforms have
the inbuilt capability to control content
according to that specific markets regulatory
criteria. So you can have a global event while
personalizing and regulating the marketing
materials and content according to the
individual attendee country. Mix it up for more
significant ROI Though virtual events demonstrate
a transparent ROI with content arguably
available for long-term use, nothing can still
completely replace the connection achieved
through face-to-face meetings with industry
experts, company representatives, and like-minded
HCPs. Data from online events present more
significant insights into consumer behavior and
content/speaker popularity. A mix of the physical
and virtual event also enables participants to
cherry-pick events suitable to their learning
needs and schedule leading to higher
registrations. Create a balanced event program
by blending in live, on-demand, virtual and
hybrid. Refurbish event apps to build an
interactive community and deeper engagement.
Create immersive brand experiences with
interactive product brochures and tools. Provide
access to behind the scene experiences with
factory and laboratory tours through online
events. Build cumulative thought leadership with
physical events by sharing the latest clinical
and commercial developments and developing the
essential professional network. Virtual Outreach
for sales force effectiveness Virtual channels
can become effective only with the combined
synergies of the scientific and commercial
teams. You can successfully execute a virtual
product launch with the array of online tools
available. Bring a calibrated shift from
in-person to digital for sales rep detailing.
Virtual meeting with sales representative
promises flexibility as well as efficiency. It
will mean not only reduced travel and logistics
cost but also greater control. Digital
engagement enables sales representatives to do
what theyve always done but more efficiently and
with a greater reporting level.
3
As a marketer is essential to understand the
changing needs, content demands, and
opportunities emerging in existing and new
marketplaces. Virtual channels present an
outstanding possibility to achieve this by
giving stakeholders the means to easily engage in
two-way communication. About HuddleXR HuddleXR
is an end to end event platform to help event
organizers to plan, design, run manage
business focused online event. It creates
engaging virtual events that connect communities
from around the globe. HuddleXR is the best
virtual event platform with the best features
which are required in every virtual expo
software. Specialties of HuddleXR Online
Events, Live event Support, and Hybrid events
Premium event branding Event management service
suite Webinar Live streaming VOD Attendee
engagement with Social wall, Leaderboard,
Gamification Event website, Registrations and
attendee data management Contact Us Address
Vijay Complex, 273 B, Office 5, near Prestige
Point, Shukrawar Peth, Pune, Maharashtra
411002 Contact No 078208 03550