Learning Marketing Analytics

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MIT University, ShillongMarketing Analytics
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What is Marketing Analytics?

• Data forms the base of developing any marketing
  strategy. A structured representation and
  interpretation of the data show the way forward.
• Analytics plays a critical role in the
  identification, segmentation, and targeting of
  potential customers. The marketer collects data
  through primary and secondary research to
  identify the potential market.
• More than 80 of marketers say most of their
  decisions today are data-driven.

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Benefits of Marketing Analytics

• Helps better understand your audience.
• Helps budget your money
• Help you understand A/B tests

• Helps connect cause and effect in your marketing
• Lets you plan for the future
• Shows you how to improve your campaigns

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Learning Marketing Analytics
Executive MBA in Marketing Management course
covers the key concepts of Marketing Management
through a case study and an interactive approach.
The teaching pedagogy is designed to suit the
needs of working professionals, looking to skill
up and update their knowledge. With EMBA in
Marketing Management, learn the latest concepts
of Management such as Marketing Analytics,
Creative strategies to design innovation, new
business models and strategies and more.
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Why EMBA from MIT University?

• Discover and articulate trends and find insights.
• Creative strategies to design innovation.
• Design experiences that delight the end-users
• Discover new business models and strategies.
• Decode behaviors and recode cultures.

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Potential Career Opportunities

• Public Relations Manager
• Business Development Manager

• Chief Marketing Officer
• Digital Marketing Manager
• Brand Manager

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Advantages of MIT University, Shillong

• Live sessions Masterclass
• Case study discussions (Cases from Harvard, IIMs,
  and other premium sources)
• Dedicated student support team
• State-of-the-art LMS (Canvas)
• Regularly updated syllabus

• Industry experts as course faculty
• Harappa Education certifications
• Industry-relevant course offerings
• Self-paced learning
• Block pattern pedagogy
• Continuous Assessment for long-term knowledge
  retention

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About MIT University, Shillong

• Set in the laps of natures haven, North-East
  India, MIT University of Shillong, Meghalaya is
  an integral constituent of MIT Pune.
• MIT University, Shillong offers Executive MBA
  programs across specializations such as
  Marketing, HR, Finance, Supply Chain, Operations
  Project Management. In addition to the
  executive education, the University has matched
  the pace with the changing times, and hence it
  offers Certification programs in Innovation
  User Experience Design and the most trending
  Digital Marketing. It also offers a unique
  program called the Post Graduate Program for
  Executive education (PGPEx) in Design Thinking
  Digital Transformation.

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Contact Us

• Email id admissions_executive_at_mitu.edu.in
• Website mituniversityindia.edu.in

• Address Nongshiliang, Shillong, Meghalaya 793014
• Phone [phone]

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Thank you