How to Protect Your Business from Trademark Infringement

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How to Protect Your Business from Trademark
Infringement
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• Planning to establish a company on your own?
  Cheers to that! You're probably thinking of a
  unique business name, a logo, and a tagline by
  now.
• But even if you're excited with the thought of
  finally owning a business yourself, don't fall
  into the trap of infringing another company's
  trademark.

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• In the United States, trademark infringement is a
  top priority for a certain agency called the U.S.
  Patent and Trademark Office, also known as USPTO.
• A brand may be in any form such as a company's
  name, design, logo design, color combination, or
  tagline. It may be a particular business's name
  like Starbucks or something that may distinguish
  a particular product like Sprite from its
  competitors.

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For you to make sure you will not be in trouble
by infringing a trademark, it is important to do
the following steps
Digital Marketing Agencies
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• Conduct an intensive research to ensure the brand
  you're planning to use is something that has
  never been utilized by a particular business.

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• Here is a general summary of how marketing
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  particular firm and the services they provide.

• Register your chosen trademark for you to prevent
  other companies from back riding in your
  business' success and even to avoid business
  damage in the future.

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• You may sell some stuff or sell your services.
  Either of the two, you would surely want your
  branding strategy to be something your clients
  will recognize and will be distinguishable from
  any other businesses out in the market today.
• When your target market is already aware of your
  brand, it would be easy for you to have a sale as
  more buyers are more likely to use products that
  deliver results. Consumers are not interested in
  anything that is not from a favorite brand or
  something from a company they do not recognize.

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• Imagine this? What if a particular business is
  using the trademark you have for the same type or
  set of goods and services? Chances are consumers
  may buy their products and avail the services
  they are offering thinking they are yours, which
  is a tested brand.
• On the other hand, what if the one who uses the
  same brand had already used it long before you
  used it and worse has already registered it as
  theirs before you? That company can force you to
  end your right over that brand and may even sue
  you and make you pay for harm caused by
  infringement of brand. Now, that is a total
  nightmare, right?

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• Task and Milestones It is hard to manage a
  project with a vast scope and many moving parts
  without segmenting the work into tasks and
  milestones. For one-off projects, milestones are
  also frequently utilized to divide payment.
• But a lot of that depends on the scale of the
  undertaking. Regardless of payment, Milestones
  will help you arrange your project in
  chronological order.
• When milestones are set and dependencies are
  taken into consideration, you could be surprised
  to realize that a project that you had believed
  would take a few weeks actually takes a few
  months.

• As a result, you will start from the beginning
  and build your brand (basically, starting from
  the top) which includes changing your marketing
  strategy over your materials, the packaging of
  your product, even your posts on your social
  media sites, basically anything that associates
  with the infringement.

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What's worse about this is you may incur
penalties, and the original owner of the
trademark may ask an enormous amount of money
from you. These things will not only be a hassle
on your end but could also cause you a huge
problem when it comes to finances in paying all
the damage.
One mistake that is common nowadays is business
owners think they're already clear when their
state approves their request to build a
corporation, a company with limited liability or
register some false name. Sometimes, companies
only realize this mistake when they already
received a cease and desist letter.
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• Having a name formulated, registered, and
  approved by the state just means no one in your
  state uses that name. In addition to that, having
  a false name is just approved as no one in a
  particular region has the same business name as
  yours. It also wouldn't mean that others can no
  longer register the name you have chosen or
  anything similar to that.

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To be safe from these business-damaging
situations, you should conduct research about the
following
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• Trademarks that your state or the federal
  government has proven registered and any other
  trademarks pending for approval.
• Brands that are currently in use but are not yet
  registered or those that haven't applied for
  federal registration yet but are trying to market
  or trying to sell products or services.

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• After you finish researching about this and
  you're already sure that you can still use the
  brand continuously, you should already apply for
  registration to have all the right over your
  trademark.
• Also, this assures you no one can use your
  company name other than you. You may also file
  for a state or federal registration of a
  trademark, depending on where you're trying to
  sell goods and services.

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Conclusion
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• It will protect your business from any adverse
  effects of trademark infringement. It will also
  save you a significant amount of money when it
  comes to penalties that may result from a huge
  issue.
• For you to be sure of what steps to take, you
  should look for experienced trademarking lawyers
  when it comes to trademark infringement for you
  to know your options.