Digital Marketing In 2023 (1) - PowerPoint PPT Presentation

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Digital Marketing In 2023 (1)

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Title: Digital Marketing In 2023 (1)


1
Digital Marketing in 2023
2

Contents
  • What was before Digital Marketing?
  • What is Digital Marketing and why is it Trending?
  • Traditional Marketing VS Digital Marketing
  • Benefits of Digital Marketing
  • Types of Digital Marketing
  • What are the 4 Ps and 7 Ps in Digital Marketing
    ?
  • What is the future of Digital Marketing?

3

What was before Digital Marketing?
  • Before the advent of digital marketing practices,
    businesses relied solely on offline strategies.
  • These included avenues such as billboards, TV and
    radio ads, newspapers, direct mail, phone calls,
    postcards, catalogs, brochures or other print
    materials, and so on.

4
What is Digital Marketing ?
  • Digital Marketing is the promotion of brands to
    connect with potential customers using the
    internet and other forms of digital
    communication.
  • This includes not only email, social media, and
    web-based advertising, but also text and
    multimedia messages as a marketing channel.

5
Why is Digital Marketing trending ?
  • Todays World is all about Online visibility.
    Your customers or your business/professional
    network will take you seriously if you have a
    good online reputation.
  • Digital marketing helps in growing the brand by
    reaching larger targeted audiences through
    various campaigns, which helps build high traffic
    for a brand, which can become profitable in some
    time.

6
TRADITIONAL VS DIGITAL MARKETING
  • Traditional Marketing
  • Limited Audience
  • High Price of Advertising
  • The scope is very limited
  • Digital Marketing
  • A large number of audience
  • Cost-effective
  • Variety of sources

7
Benefits of Digital Marketing
8
Types of Digital Marketing
9
What are the 4 Ps and 7 Ps in Digital Marketing
?
4 Ps
7 Ps
10
What is future of Digital Marketing ?
  • The future of digital marketing is bright because
    now there is more market and consumer
    awareness.
  • You need a massive target audience, whether you
    use digital marketing for lead generation,
    conversion, or brand awareness.
  • Businesses can also use a wide range of smart
    tools to collect an ocean of data and make
    in-depth analyses about their target audience.

11
If you want to learn Digital Marketing
  • Visit https//digitalpundit.in/
  • Address Bus Stand, 709 Shivalik Square, 132
    Feet Ring Rd, near Adani Gas Pump, opp. Ranip,
    Nava Vadaj, Ahmedabad, Gujarat 380027
  • Contact No 09173749033

12
Thank You !!!
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