How Doctor Bios & Location Pages Boost Website SEO

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How Doctor Bios Location Pages Boost Website SEO

• Does your website have everything it needs to
  achieve high rankings in Google searches? Does it
  set you apart from competitors, increase website
  visits, and deliver helpful insights about your
  services to your local community? Does it include
  doctor bios and location pages?
• Higher Google search rankings give you and your
  practice the
• opportunity to be found by more potential new
  patients. You can enhance your ranking in
  countless ways, including site speed, mobile
  optimization, strong blog content, and service
  pages. Another way you can improve your ranking
  is by creating provider bio pages and location
  pages.
• In this article, well explore what bio and
  location pages are, what to include, and how
  adding them can boost your SEO and benefit your
  practice. Youll learn why these pages are so
  important to your SEO strategy, and how you can
  create effective bio or location pages for your
  medical website.
• How To Create An Effective Doctor Bio Page
• Your doctor bio introduces you to your patients.
  It answers their most common questions about you
  as a prospective care provider. It should also
  share your philosophy of patient care and
  distinguish you from other doctors in your area.
  With that in mind, here are the basic elements
  you should include in each bio
• An up-to-date, professional headshot
• An overview of your educational background,
  credentials, and qualifications
• Your medical specialties and areas of expertise
• Humanizing details about your personal hobbies
  and interests
• The location(s) where you practice

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• The languages you speak
• Write your doctor bio in the third person, and
  include specific details that set you apart from
  other providers in your area.
• Your bio content should help create additional
  references to the services you provide and where
  you provide them. This information tells search
  engines and prospective patients that you are a
  viable option for anyone looking for quality care
  in your local community.
• If you want to level up your bio page, consider
  adding video
• content and a few of your best online reviews.
  Video content brings you to life for prospective
  patients. By recording a brief video message
  about your patient care philosophy or a unique
  feature of your practice, youll add the human
  element to your bio. Youll also add more comfort
  and confidence to the patient experience. Theyll
  feel like theyve gotten to know you before their
  first visit.
• By adding videos to your bio pages, youll reach
  those people who dont or wont read your website
  content. By combining both written and video
  content in your bio, youll better satisfy
  different visitor preferences and keep visitors
  on your page longer.
• Feature Your Best Online Reviews
• Build credibility by adding your best reviews to
  your bio page. Your visitors will gain a better
  sense of how others view the care they received
  from you. You can share your average star rating,
  your total number of reviews, and a sampling of
  those reviews. This shows prospects that you are
  a credible provider with positive support from
  your current and past patients.
• Patient reviews are critical for your reputation
  management strategy and enhancing your online
  presence. If you dont have any

online reviews, you should begin building your
online reputation by
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• soliciting reviews from current and past
  patients, especially those who have commented
  favorably about your services. The best time to
  ask for a review is when the patient in is your
  office.
• By creating a separate page for each physician at
  your practice, you can optimize their services.
  For example, Dr. Jones may be an excellent
  retinal surgeon, while Dr. Smith excels in
  refractive surgery. Highlighting them separately
  will give you better, more relevant SEO ranking
  results.
• How to Create Effective Location Pages
• Your location pages should feature each office
  thats affiliated with your practice. Separate
  location pages help prospects find you when
  theyre searching for specific services in your
  area.
• For example, a prospect might use search terms
  such as retinal surgeon in Burlington or
  refractive surgeon in Jonestown. If you have
  offices in both locations, youll gain higher
  rankings for those search terms.
• In addition to having separate pages, you can
  strengthen them for users and SEO results. You
  can optimize your practice location pages by
  including
• Your practice name, address, and phone number
• Individual office hours of operation
• A Google My Business map for each location
• Listing medical specialties/services at each
  location
• Listing doctors who practice at each location
• These elements are critical for patient
  prospects. They also help search engines align
  your practice information with the information in
  online directories like Google, Yelp, Yellow
  Pages, and Healthgrades. Your location pages
  become tools for improving your local SEO. They
  also tell prospects which of your providers work
  at the locations nearest to

where they live.
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Your Web Content Should Detail Services at Each
location Informative content is critical for
enhancing rankings and driving better search
engine results. Include each treatment option and
service available at each location. This provides
patients with information about booking
appointments and provides relevant content for
search engines to crawl and index. Even if your
prospects dont read all the content, adding it
to your location page tells Google and other
search engines how your services and providers
connect to specific locations. Creating
well-optimized bio pages and location pages can
have a huge positive impact on your overall SEO
rankings. When you create robust location pages
and doctor bio pages on your medical website, you
will drive higher-ranking results and deliver
more helpful information for your prospects. The
result? More website visitors and appointment
requests to build your practice. Learn more
about building your website rankings and
enhancing your online presence. Ask for a free
website analysis from Practice Builders. With
over 40 years of medical marketing experience,
Practice Builders can help you find solutions
that will improve your SEO and drive new patients
to your practice. To learn more, contact us.