Factors To Consider Before Choosing a Theme for Medical Website

1
Factors To Consider Before Choosing a Theme for
Medical Website
If you want to grow your medical practice, you
need an outstanding online presence. Most patient
prospects search online for everything, including
new doctors and health practices. If they dont
see your website, youre invisible to them. Like
you dont exist. Your medical practice website
can make a huge difference if it has two critical
elements. First, you must optimize your text,
images, and source code so your doctors website
places high in Google search results. Patient
prospects must be able to click on your website
link and read about your practice. Second, your
site must impress prospects so that they reach
out to you to learn more or make an
appointment. Many practice websites start with a
theme. The theme is the foundation for a
well-designed medical website. It includes
typography, a color palette, headers, footers,
backgrounds, and attractive page layouts. This
article explores finding the right themes for
standout medical websites for doctors. Your web
designer can create a custom theme from scratch,
or you can choose from tens of thousands of theme
templates available in WordPress, Wix,
Squarespace, or HubSpot, to name a few. You can
also partner with a healthcare web designer or a
medical marketing firm. Regardless of how you do
it, your website should appeal to potential new
patients. The Benefits of Themed Medical
Websites for Doctors
2

• Your website theme should be eye-appealing,
  unique, and memorable. Avoid using cookie-cutter
  designs that look low-budget or unprofessional.
  Keep in mind that you have vast options for
  customizing most web design templates. Make sure
  all the images, graphics, colors, fonts, and
  words on your site reflect your practice.
• Many healthcare providers find that themed
  website templates suit them well. They include
  small practices, dentists, niche or
  single-service providers, and associated
  businesses such as medical billing and equipment
  companies. The benefits of a themed website
  include
• Developing custom content
• When you use custom-written content, you can turn
  a template into a custom-designed site. Never use
  content written for another website, even if your
  practice offers the same services. Google will
  penalize your site ranking if it sees youve
  plagiarized your content from elsewhere online.
  And never use the same content on two or more
  pages of your website. Duplicate content will
  hurt your site ranking and you may not even be
  aware of it.
• Your newly written, original content (also called
  copy) should be
• Clear and compelling
• Interesting and relevant to patients and
  prospects
• Accurate and descriptive of your services
• Conveyed in your unique voice
• If you need help with content, consider hiring an
  experienced medical writer who will work with you
  to ensure a robust, comprehensive site that best
  reflects your healthcare services, procedures,
  and providers.
• Choosing the right theme
• Avoid website design companies that offer a
  single design template. This

will result in all their websites looking the
same. Remember that one of
3
your goals is differentiation. You want your
practice to stand out from the crowd. Look for a
variety of design themes to choose from. Each
should be designed to promote a wide variety of
healthcare practices and related
businesses. Some themes feature an assortment of
services or treatments. They give more visual
weight and attention to practices that wish to
showcase their variety. Some themes are
image-heavy, while others balance the image-
to-copy ratio. Many practices personalize their
websites with provider photos on their home pages
or provider team pages. Choose a theme that
offers prime placement of lead-generating forms,
or encourages potential patients to Request an
Appointment on every page where its hard to
miss. Some themes allow more descriptive copy
upfront. Others take a more spartan approach and
use a sophisticated tease to point readers to
more information. You can easily get overwhelmed
by the sheer number of themes available.
Especially when each one looks better than the
other. Aiming for simplicity Designers cram too
many themes with different colors, complex
layouts, flashy animations, cute widgets, and
more. This will distract from your healthcare
content. Look for a theme with a clean,
uncluttered layout and a major emphasis on
user-friendliness and simplicity. It should meet
all your practice needs and business
demands. Prioritizing responsiveness Most web
traffic now comes from mobile devices. Google
even prioritizes mobile users. Thats why you
must use responsive themes that automatically
adapt to mobile device screens. Most of the latest
WordPress themes, for example, are responsive by
default. Dont blindly
4
assume this functionality will be good enough for
your needs. Always test the mobile readiness of a
new theme before publishing your website. Paying
attention to browser compatibility People choose
different browsers to surf the internet. The most
popular browsers are Google Chrome, Safari, and
Firefox. Professional web developers always test
their themes with browser compatibility
tools. Browser compatibility may be lacking with
free themes. Thats why you should test your new
theme on different browsers to make sure it
looks as it should. Considering plugins One of
the advantages of using WordPress themes is they
give you access to plugins that help customize
your website. Thousands of free plugins allow you
to do almost anything. The downside is that some
plugins may interfere with parts of your theme.
Make sure you test your theme with everything
youre using before you go live. Getting good
support Theres nothing worse than bad customer
service, especially for a new website owner. Read
reviews about your theme provider to see if users
mention reliable support. Before you adopt a
theme or template, make sure the provider
delivers fast responses to your questions or
concerns and resolves your issues quickly. Your
new theme should meet or exceed your basic
demands. It should support plugins, contain the
right translation files, showcase your content,
and be SEO-friendly. It should have excellent
ratings and reviews. Learn more about website
themes and enhancing your online presence. Find
solutions that will drive new patients to your
practice. To learn
more, Practice Builders Healthcare Marketing
Agency.
5
(No Transcript)