A Complete Guide to Market Your Cosmetic Dentistry

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A Complete Guide to Market Your Cosmetic Dentistry

• As a cosmetic dentistry practitioner, you know
  that being discovered online and attracting new
  patients is a time-consuming, competitive
  endeavor. You need a sound marketing strategy.
• The online marketing landscape changes quickly,
  as Google updates its algorithm, developers turn
  to artificial intelligence, and creators develop
  helpful new apps. Google has even launched a
  Local Service Ads Program for dentists. If you
  want to attract new patients and grow your
  cosmetic practice, youll need many of these
  marketing tools along with a cohesive dental
  marketing strategy.
• In this article, well explore the nine best
  cosmetic dentistry marketing strategies to
  improve your marketing campaigns and increase
  your number of new patients.
• 1. Update Your Dental Website
• The cornerstone of your digital marketing plan is
  a modern, user-friendly website. Its your chance
  to make a great first impression on potential new
  patients. Your website should reflect the quality
  of your care. If its well-designed,
  aesthetically pleasing, interactive, and
  technically functional, all the better. Your
  website should offer a great visitor experience
  if you hope to increase your ranking and
  conversions. It should include
• Custom design and photography
• Mobile optimization
• Videos and more videos
• Relevant, informative blog posts
• Current dentist and team profiles
• Live chat functionality

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• HIPAA compliance and security
• Virtual consultation and appointment-setting
• Use Googles Local Service Ads Program
• Google now offers you the opportunity to run
  Local Service Ads. These are pay-per-lead ads
  that run at the top of search results above
  pay-per- click and Google Maps. Cosmetic dentists
  who take this opportunity typically receive the
  highest percentage of new patient phone calls.
  Your dental practice must first be approved by
  Google.
• Use Videos
• According to OptinMonster
• 89 of marketers say video gives them a good ROI
• 83 of marketers say video helps them with lead
  generation
• 87 of marketers say video has increased traffic
  to their website
• 80 of marketers say video has directly helped
  increase sales
• 85 of businesses use video as a marketing tool
• 84 of people have been convinced to buy a
  product or service by watching a video
• 66 of consumers prefer watching a video to
  reading content
• Create brief, informative videos no longer than
  60 to 90 seconds. Answer frequently asked
  questions. Demonstrate your cosmetic smile
  makeover results with before and after videos.
  Talk about your state-of-the-art technology and
  advanced techniques. Interview your most
  satisfied patients for on-camera testimonials.
  Include videos on social media such as YouTube,
  Facebook, and Instagram.

4. Optimize Your Website Search engine
optimization is critical for your dental
practice. If your site loads slowly, has broken
links and lacks security and mobile
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optimization, youll rank lower on search
engines. Assess your website for technical
proficiency. Remember that most website visitors
have no patience and short attention spans.
Conventional wisdom says your pages should load
in under five seconds. Your website must be
secure and HIPAA compliant. Avoid exposing your
practice to non-compliance fines. Make sure your
dental website is mobile-friendly because more
people now use mobile devices instead of desktops
to search online. Remember that Google
prioritizes mobile-first sites. SEO is one of the
least expensive and most effective ways to make
your site visible to patient prospects who are
ready to schedule appointments. 5. Use Google
Maps and Google Business Profile To reach local
patients, you need a Google Business Profile
(GBP). GBPs appear in the Google Maps section of
the Search Engine Ranking Page (SERP). Your GBP
shows your practice address, business hours,
phone number, website URL, patient reviews, and
average rating. By optimizing your GBP listing,
youll rank higher on Google Maps and reach a
wider audience. Youll out-rank other practices
that may be located closer to the person
searching. Best of all, you can set up your
practice GBP for free. Patients typically search
for cosmetic family dentistry near them.
Thousands of consumer online search studies have
shown that over 90 of people search only the
first page of SERPs. Thats why practices who
list on the first page get more new patient phone
calls.
6. Use Dental Social Media
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Social media keeps you and your practice in touch
with current and prospective patients in your
community. Compelling, relevant social media
content can get lots of engagement. Its one of
the most effective strategies in cosmetic
dentistry marketing. Consider Instagram and
Facebook. Facebook owns Instagram, which they
designed as a mobile photo- sharing app.
Instagram has become one of the best ways to
market a dental practice. The average age
demographic is younger than Facebook, which makes
it easy to reach younger prospects. Instagram
also offers a unique marketing opportunity
through its influencers. Instagram influencers
have followers that trust their opinions about
brands, products, and services. You might even
find an influencer among your current
patients. Facebook still has more users than any
other social media platform. Thats a great
reason to make Facebook part of your social media
marketing if you want to reach your local
audience. With Facebooks direct messaging
function, you can reach out to prospects
directly. If you dont have the time or a team
member who can do this, consider hiring an expert
to do it for you. 7. Start a Cosmetic Dental
Blog Blogging is a more valuable, more effective
dental marketing strategy than you can imagine.
If you hate writing or dont have the time, you
should invest in a blogger/copywriter or a dental
marketing agency to write new custom articles for
your practice. New blog content enhances your
website, helps you appear on search engines,
provides a basis for your email marketing, and
improves your dental SEO. One of the best ways to
start a blog for a cosmetic dental practice is to
answer your patients most frequently asked
questions.
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• Before hiring a copywriter, get a sample of their
  work. Make sure that the tone and quality of
  their writing fit your dental practice needs and
  brand.
• Capture More Favorable Google Reviews
• Google reviews are critical for your dental
  marketing campaign because they attach to your
  GBP and reflect directly on your practice. Your
  GBP appears in searches and most patients likely
  view them before they schedule with you. Your GBP
  reviews can make or break your marketing
  campaign, so focus on generating as many
  favorable patient reviews as possible.
• Consider Charitable Dental Marketing
• One of the best ways to bring positive attention
  to your cosmetic dental practice is by doing
  charitable work in your community. You can
  sponsor a food drive or a Toys for Tots program
  to generate positive buzz and let your community
  know how much you care. You can even give a taste
  of your dental services by offering a free
  whitening day or a smile makeover at your
  practice or donating your services to a local
  organization that helps seniors or children.
• If you do charitable dental work, be sure to
  alert the local media. They love feel-good
  human-interest stories, and they might give you
  free press exposure you wouldnt get otherwise.
  Focus on how your community and patients will
  benefit, not just how your practice will benefit.
• The benefits of employing the above strategies in
  your cosmetic dental marketing efforts can be
  enormous. Theyll bring greater awareness to your
  practice and help you stand apart from your
  competition. Theyll improve your patient and
  community relationships. Theyll help you
  demonstrate your compassion and expertise in your
  field, and increase

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your credibility, trust, and chances of being
chosen by many new patients. Learn more about
cosmetic family dentistry marketing to enhance
your online presence. Find more solutions that
will drive new patients to your practice. To get
started, contact us.