Importance of Character Animation Video to Advertising your Brand

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Importance of Character Animation Video to
Advertising your Brand
https//www.interactivv.com/
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Working on your brands marketing strategy? You
should consider advertising with the help of 3D
character animation videos for better results.
Not only are these videos sophisticated, but they
can be of great help in marketing a brand
successfully. Lately, some of the most reputed
brands across the world have been using character
animation to create unique and memorable
advertisements. So, what makes character
animation videos so important in the branding
strategy of a business? Lets find out.
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How Does Character Animation Help In Advertising?

• You are likely aware of what a character
  animation video is its the digital production
  of an animated video, using characters rendered
  on a computer. Now, you might be wondering how
  character animation videos help in advertising.
  Well, heres exactly what makes character
  animation videos an excellent advertising tool
• Versatile character development
• First and foremost, you may develop a characters
  personality exactly the way you wish. This means
  the character can embody the brands principles
  and values, and in other words, represent the
  brand accurately. It is extremely difficult to
  achieve such customization in character
  development with real people acting in a video.

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• Cost-saving
• Using character development videos for
  advertising also helps a business curtail its
  expenses. Shooting an advertisement video incurs
  expenses like paying the actors, hiring necessary
  equipment, etc. Hiring a 3D character animation
  company is a much cheaper way to create a great
  ad that would stand out from the rest. This
  financial aspect of character animation videos is
  one of the key reasons behind their growing
  popularity.
• Personalization for the audience
• When making an advertisement video, it is always
  important to personalize your target audience. An
  ad wont be very successful unless the audience
  can relate to it or enjoy watching it. The
  customizability that comes with 3D character
  animation video allows you to personalize the
  characters for your target audience. For
  instance, cartoon characters are much more
  effective in advertisements aimed at children.

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• Emotional attachment
• Building a strong emotional attachment with your
  target audience is the key to creating a loyal
  customer base. While this can be a little hard to
  achieve, 3D character animation videos make it
  much easier. A well-made character can quickly
  win the hearts of your audience, helping your
  brand do the same. The viewers would see the
  brand and its products from a new perspective,
  eventually becoming loyal customers who love the
  brand and recommend it to others.
• A unique representation
• The key problem with getting a well-known
  personality to represent your brand in an ad
  video is that the same person may represent
  numerous other brands too. The audience wont
  necessarily relate the person to your brand.
  However, an entirely new 3D animated character
  created just for your brand gives your brand a
  unique face for representation. Whenever people
  see or think of the character, it would remind
  them of your brand.

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• Defense against negative publicity
• Another problem with roping in celebrities to
  represent your brand is the negative publicity
  that may sometimes follow. Celebrities often face
  backlash due to their actions, which often
  extents towards the brands they represent too.
  There have been various instances of brands
  having to terminate contracts with celebrity
  representatives to save themselves from a public
  backlash. With a 3D animated character, you will
  never face this issue.
• Genuineness
• It always pays off to promote your company as a
  brand that comes up with genuine and original
  ideas, rather than simply following the rest. The
  endless versatility of 3D character animation
  makes this possible. By incorporating a unique
  mix of visual effects, storytelling, and
  characters, skilled professionals can create an
  advertisement thats unlike any other. Such
  unique and original concepts often get viral on
  social media too, ensuring ample exposure for the
  brand.

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• Easy to tweak
• Sometimes, brands need to update their
  advertisements. For instance, tech companies
  often release updates for their products and need
  to make sure the advertising videos are
  up-to-date too. You might also want to reuse an
  iconic ad by making a few tweaks to it. Now,
  reshooting the entire advertisement video incurs
  far greater expenses than simply editing an
  animated video. Your production team can easily
  make the necessary changes to your 3D animation
  video, even altering entire scenes if needed.

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Where can you find 3D character animation video
services?

• As you might be aware, some of the leading brands
  out there get their most iconic ads made by
  reputed agencies. The same goes for 3D character
  animation videos too you may hire a company
  that specializes in making them. The only
  challenge is choosing the right company, for
  which you may follow these tips
• Look for a well-established company
• Although you may have cheaper options, its
  always better to work with a well-established
  company that has a large team and the best
  technologies. Seek out companies that have been
  around for a while and have experienced
  specialists for every aspect of animated video
  production.

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• Customer service is important
• You certainly dont want to be stuck with a
  company that doesnt provide its clients with
  adequate support. Customer support is crucial to
  any type of professional service. When
  shortlisting your options, reach out to the
  customer service channels of the companies and
  ask questions. Note their response times and how
  helpful they are being.
• Transparency is non-negotiable
• When hiring a 3D character animation company,
  never compromise on transparency. The company
  should always be upfront about the process and
  the expense. They should also agree to keep you
  in the loop, provide you with necessary updates,
  and hold discussions with you.

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Conclusion
A good 3D character animation video company can
give your marketing campaign a massive boost.
Skilled professionals can come up with an
impactful animated character that you can keep
using forever in your ads, turning it into a
brand asset. If you are trying to build a strong
brand in the face of tough competition, you
should definitely consider going for 3D character
animation videos.
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Interactivv Studios
971-55-5252734 sales_at_interactivv.com https//ww
w.interactivv.com/