Top 7 Strategies for Generating Quality Leads through Your Blog

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Create High Quality Targated Content

• To create effective marketing blogs or content,
  consider the following three points
• Quality
• Creating good quality content should be your
  focus when writing blogs. Produce blogs that
  users find unique, enriching, and engaging.
• User-generated
• Posting blogs or creating content is pointless if
  you don't write what people want to read.
• Consistency
• Post blogs at least 3 to 4 times a week that
  boost brand engagement. To know more consult a
  lead generation specialist now.

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Understand Search Intent

• Understand the logic behind the search engines
  algorithm. Search engines are upgrading the
  guidelines of the algorithm along with users
  changing search intent. Upgrade your content
  strategy according to search queries. Check the
  points for more-
• Use query-based keywords
• Use user-generated keywords that people use to
  search for something
• Take a competitive analysis of the top-rated
  websites on SERP
• Use long tail keywords or low competitive
  keywords with high search intents

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Create Funnel Oriented Content

• Lead generation happens through many stages and
  these stages are collectively referred to as
  funnel marketing. While writing content make sure
  to cover all topics that suit users for all
  stages of a sales funnel. How? Follow the points
  below
• Awareness stage
• Write blogs on topics that talk about users pain
  points, challenges, and problems that need to be
  addressed
• Consideration stage
• Cover how to topics that provide solutions to
  eliminate the problems
• Closing stage
• Write blogs on case studies, reports, buyer
  guides, comparisons, etc.

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Make Easy Sharable Content

• Do you write content to generate leads? Right?
  So, make sure to keep SEO in focus while creating
  content as without SEO your blog will not get
  views. Consider the following points as the part
  of SEO content strategy
• Consult a lead generation specialist
• Use SEO analysis tools
• Make the post viral on social media
• Keep sharing process easy and open
• Use a graphical design that pleases the eyes
• Encourage people to share your blog
• Consider the user experience

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Take User Experience Seriously

• To achieve lead generation successes focus on
  creating compelling copy as people wont
  recommend a blog on a webpage with an
  unattractive UX design. So taking care of UX is
  crucial to produce lead generating blog, here are
  some tips to uplift the UX of a blog to attract
  leads.
• Optimize the web page and visuals
• Dont use hard-to-read fonts
• Maintain an optimized page speed
• Use bullet points
• Use eye-soothing designs
• Remove things that distract users

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Implement the Right Tools

• Boost up your lead generation process with blogs
  with the below-mentioned tool
• Mail champ- best tool for email marketing
• Optin monster-
• A tool for on-page lead magnet tool
• SeedProd-
• Landing page builder and on-page lead magnet
  tool
• Overloop-
• Best tool for CRM
• WP Forms-
• Lead-generating form-building tool
• HubSpot-
• A content marketing tool
• DB Hoover- tools to find prospect leads

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Follow Other Blogs

• Competitive analysis can give you more insights
  into lead-generating blog content creation. That
  is following competitive blogs is the best way to
  identify the gap in content strategy.
• Read blogs of experts and surf results on the
  internet on how to write a good blog
• Take training from content marketing institutes
• Check blogs from Aherf and do some keyword
  research
• Other special sites to follow
• User like
• Harvard Business Review
• bonus
• To get more insights consult a lead generation
  specialist
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