Digital Marketing Courses in Pune With Certification & Job

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DIGITAL MARKETING
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DIGITAL MARKETING

• Digital Marketing is the promotion of services
  products or brands through electronic media
  Digital marketing is the component of marketing
  that uses the Internet and online based digital
  technologies such as desktop computers, mobile
  phones and other digital media and platforms to
  promote products and services.

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DIFFERENCE BETWEEN DIGITAL AND TRADITIONAL
MARKETING
TRADITIONAL MARKETING DIGITAL MARKETING
Non Measurable Measurable
One way Message Multi way message
Audience limited Worldwide Audience
Time Dependent No time limit
ROI is less ROI is high
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DA PA (Domain Authority Page Authority)

• Domain Authority is a search engine ranking score
  developed by MOZ, a very respectable and reputed
  digital marketing company, which predicts how
  likely a website is to rank on search engine
  result pages (SERPs)
• Domain Authority is same for all website but page
  authority is different.

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WHAT IS SEO?

• Search engine optimization is the process of
  improving the visibility of a website on organic
  (natural or unpaid) search engine result pages
  (SERPs) by incorporating search engine friendly
  elements into a website
• A successful search engine optimization campaign
  will have as part of the improvements carefully
  select relevanr keywords which the page on-page
  optimization will be designed to make prominent
  for search engine algorithms.
• Search engine optimization is broken down into
  two basic areas
• Onpage
• Offpage

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SEO LIFE CYCLE