7 Clever Ideas For Promoting Small Business | Corporate Gifts Suppliers Delhi

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7 CLEVER IDEAS FOR PROMOTING YOUR SMALL BUSINESS
WITH PEN MARKETING
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Keep Pens On-Hand At the Store or Office
If you own a brick and mortar store or have a
small office where you deal with customers
face-to-face, having a small bucket of pens on
display is a nice touch. Oftentimes, customers
need to write something down or sign a receipt
and if they see a pen nearby, theyll ask to use
it. If they see a bunch of free pens, though,
theyll grab oneor even several to share.
Theyll use it and then tuck it away until days,
weeks or even months later, when theyll use that
pen again and be reminded of you. And staying top
of mind is always good for business.
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Bring Them to Professional Events
Conventions and trade shows are fantastic places
to network and promote your business, and these
events always feature great giveaways. Businesses
offer up everything from T-Shirts and bags to
toys made to help promote their brand. Often
these freebies are given out in little packages,
which, more often than not, contain a
custom-branded pen. Even if youre not going that
far with the creative swag, dont worry. Youll
still find people who go around and collect pens,
so make sure yours are right out there in front
to grab.
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Consider Pens the Classic Sales Call Leave-Behind
Going on sales calls takes fortitude and
determination. You want to sell your business and
ensure the person youre wooing becomes a loyal
customer. You pour your heart and soul into the
pitch and you want it to resonate so youre
remembered long after youve finished talking to
the customer. What better way than to leave a
small token, a useful little instrument that will
remind the customer of you later on? When youre
busy selling, grab a bunch of your branded pens
and gleefully hand them out to anyone who wants
one. Youll be surprised how many youll hand
out.
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Dare to be Different With A Handy Business Card
Replacement
Business cards are a necessary, time-honored
tradition to get your brand name out there and
share your contact information. But times are
changing. You can put everything about your
business on the internet and need to get people
to visit your website. You could put your
business details on a card, but why not print it
on a pen? It doesnt need to be a replacement for
a business card, but look at it as a way to make
your business information more useful. Besides,
business cards get accidentally thrown away when
people clean out their pockets. Pens usually get
saved from the clutches of the garbage can.
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Show Support With Community Event Freebies
Standing up for a good cause is a socially
conscious way to get your brand out there in
front of the right people. Every community has
events that promote awareness or raise money for
charities, and local businesses always like to
get involved. If you take part in these events
with a booth or table, have pens available as
giveaways. You can go one step further and have
custom pens made to reflect the spirit of the
event a pink bow for breast cancer awareness or
a Happy 100th Anniversary for your towns
centennial celebration. Youre supporting your
community and your brand will be better for it.
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