DIGITA MARKETING-BEST DIGITAL MARKETING COURSES IN BANGALORE

1
DIGITAL MARKETING
2

Digital marketing

• Digital marketing is the act of promoting
  products and services through digital channels,
  such as social media, SEO, email, and mobile
  apps. Any form of marketing that involves
  electronic devices is considered digital
  marketing.
• It can be done online and offline in fact, both
  kinds are important for a well-rounded digital
  marketing strategy.
• Digital marketing is not necessarily hard to
  learn, but it does take time, effort, and
  persistence.

3
Importance of digital marketing

• Digital marketing helps an organization appeal to
  a much larger audience than it could through
  traditional marketing methods because the reach
  of the internet is worldwide.

4
Importance of digital marketing

• Organizations have a number of different online
  methods they can use to reach out to customers,
  including through emails, social media, text,
  banner advertisements or affiliates.
• This marketing method also enables organizations
  to target prospective customers who are most
  likely to buy their product or service. For
  example, a company can advertise holiday sales by
  emailing past customers or by sharing news of the
  deals on social media.

5
Types of digital marketing

• Content marketing
• Social media marketing
• Pay-per-click (PPC) advertising
• Email marketing
• Sponsored content
• Affiliate marketing

6
Inbound marketing vs. digital marketing

• Inbound marketing is a strategy that focuses on
  attracting customers using company-created
  internet content. The goal of inbound marketing
  is for customers to come to the organization
  rather than having marketers compete for
  customers' attention.
• The difference between inbound and digital
  marketing is that digital marketing doesn't
  differentiate between inbound and outbound
  methods. Digital marketing is used as an umbrella
  term for all marketing that encompasses a digital
  outreach.

7

• Inbound marketing targets customers through
  online platforms, such as social media or search
  engines, and is intended to create content that
  shows up in these places to drive organic traffic
  to an organization's website.
• While outbound marketing can potentially reach a
  wider audience, it also runs the risk of
  barraging uninterested consumers. Inbound
  marketing is designed to reach interested
  prospects through audience segmentation, but by
  its nature, it might reach a much narrower group
  of potential customers.

8
B2B vs. B2C digital marketing

• Digital marketing from business to business (B2B)
  is focused on online lead generation with the
  goal of an organization finding another business
  that will purchase its product or service.
• Digital marketing from business to consumer (B2C)
  is focused on attracting individuals and having
  them become customers. B2C digital marketing also
  pays more attention to creating an accelerated
  buyer's journey for customers.

9
B2B clients typically have a longer
decision-making process, as it requires more than
one person's input. B2C customers, on the other
hand, only need their own input -- and could also
make purchasing decisions based on emotion or
mood.
10
Digital marketing benefits

• Global and local reach Individuals can see the
  same ad in different time zones or across the
  globe. Digital marketing also improves local ad
  visibility, so organizations can customize their
  locally targeted ads.
• Targeting specific audiences Customers and
  prospective customers can stay connected to
  brands through email or social media platforms,
  where organizations can then communicate with
  them or test offers to gain insights.

11

• Cost-effectiveness Digital marketing is less
  expensive than traditional forms of marketing,
  such as TV spots. It costs almost nothing to
  promote through email campaigns and social media.
• Customized channels Digital marketing channels
  can be marketed differently, depending on the
  organization and the platform it's on. Marketing
  teams within an organization can find their best
  and strongest forms of marketing and modify those
  methods as needed.

12

• NATIONAL INSTITUTE OF DIGITAL MARKETING
• Contact us 91 9611361147
• nidmindia_at_gmail.com info
• _at_nidmindia.com